2010 To Seek New Directions For Textile And Garment Enterprises

In 2010, when spring blossoms, "Ruyi 2010 China Fashion Forum" was held in Beijing's China hotel. Facing the post crisis era, garment enterprises at home and abroad gathered together to brainstorm their views and jointly seek the direction of clothing brands. Looking forward to the next 10 years, Chinese clothing brands will have the right to fashion discourse in the process of industrial upgrading. World garment industry The direction of development.

From textile power to textile power

Du Yuzhou (president of China Textile Industry Association): the Chinese garment industry has been crossing the river with a feeling of stone and actively looking for the direction of development. Now we have a clearer direction, that is, to realize the transformation of China from a big textile nation to a strong textile power, in order to achieve four main goals: first, to make textile and technological power strong; two, to make textile and clothing brands strong; three, to make textile and garment talents strong; Four, textile and clothing will become a strong power for sustainable development. We should create and do something in the fields of low carbon economy, circular economy and green economy.

The way of Chinese clothing independent brand must be looked for between producers and consumers. Brand is the product of the relationship between commodity production and commodity consumption. Production and consumption are mutually exclusive. The power of brand comes from the creation of consumers. In 11th Five-Year, we put forward the integration of technology contribution rate, brand contribution rate and social responsibility. These are all about production and production. Consumer loyalty The core value factors. Innovation is the soul of brand. Brand must have individuality.

The development of independent brands should start with building brand environment and rely on the market to promote the healthy growth of the brand. Brand consumption is a kind of consumption under the mode of existence or lifestyle, with the characteristics of times, regionalism and nationality. Brand creativity includes material creativity, hard technology, and cultural creativity, namely soft technology. The technological environment and cultural environment constitute the brand development environment. Whether local brands or transnational brands need to absorb the nutrition of the world's multiculturalism in the process of localization, they will not be tenable. Globalization It promotes the symbiosis of multiculturalism, and does not exclude the individuality of multiculturalism. Under such circumstances, we should not despise our culture.

We should be confident and self reliant.

Qiu Yafu (Chairman of Shandong Ruyi [15.80-5.45%] group), in:1998, I spent more than 30 days in more than 40 manufacturing enterprises in Italy. At that time, I said, we may have 30 or 50 years, and even in their lifetime we can not catch up with them. At that time, I felt that Chinese enterprises really had no self, no confidence and no international status.

Last year, I spent three months running in factories and markets in Italy, France, Japan and the United States, but we are delighted to see that China's textile and apparel industry has undergone tremendous changes. The fabric we produce has far exceeded their technical level and ability. A large number of enterprises in China are far superior to them in terms of design ability and fashion control ability and clothing quality.