The Beauty Of Wearing New Clothes And Loving Them.

The officials stroll around the streets wearing coloring shiny tights at midday. The service members are dancing casually in the hotel, and the chefs are wearing their gowns in the kitchen. It's weird to think about these pictures. It is true that these special occupations need uniform and proper attire for people to identify. "White coats, big caps..." The usual names of Chinese folk according to their uniform characteristics are reflected. uniform Functional and discriminative. Over time, such unity is bound to be stereotyped, and uniforms are more often perceived by many as the unifying uniform that no one likes to wear. In this regard, the famous Hongkong designer He Guozheng did not agree. "With the development of the times, uniforms do not necessarily look like uniforms."

　　
    Career development witnessing changes in uniforms

　　
One day in 1983, Ma Ming's family moved near the railway station. Every day, she could see the railway workers wearing a suit. Gray blue Of Man's suit The suit is between the train station and the train. In 1994, Ma Ming came to the passenger transport section after graduating from the railway technical school, and the uniform she received was a gray suit. "That set of greyish yellow. clothes We can not see a bit of vitality in our eighteen nine year old girls, or even a little bit of rustic air. The boat hat is brought up, and many passengers say that our young flight attendants seem to have just graduated from Whampoa military academy.

　　
The uniform of the railway was changed in four years. In the next dressing change, a dark blue suit was followed. Suit 。 Until now, there are still many train workers following this dress. Around 2000, the clothing of train staff has greatly changed. Many railway bureaus have designed uniforms with strong local characteristics: some of them are light blue, one is from the seaside, some are dark green, such clothing makes passengers feel close to the prairie; some are dark red, showing enthusiasm for tourists. The colors change, the styles are different, and the fabrics are upgraded from chemical fiber to wool , Cashmere 。 "This uniform is not only young, showing beautiful curves, but also having a lace or striped scarf on the neckline enhances the temperament of the crew." Ma Ming said so.

　　
"Little swallow tail" suit, big red. Dress ... Because of the continuous expansion of the number of passengers travelling by air, the uniform of hostesses is constantly upgrading. Over 20 years in southern China, Gao Hong passed 4 uniforms. After the founding of new China, the civil aviation stewardess belonged to the military control. The color and style of the clothes were quite plain. In 1980, Chinese civil aviation was separated from the air force, and domestic air hostesses began to wear uniform uniforms. This "little swallow tail" was the uniform uniform of the civil aviation department at that time. South China clothing manager Hu Fu said: "until the civil aviation system reform in 1992, airlines independently came out, China Southern Airlines really has its own stewardess uniform."

　　
As air transport continues to open to ordinary people, more and more ordinary citizens fly by air, and the service requirements for stewardess are getting higher and higher. For example, Gao Hong said, "every time a high handed passenger gives his luggage, shirt They will run out of their skirts and always look for opportunities to rearrange them. But in 2002, China Southern Airlines launched the first Chinese dress jacket for summer uniforms, which solved this problem. The color of flight attendant uniform is also changing because of the change of passengers. 1980s is dark green, 1992 is sapphire blue, 1997 is big red, 2006 is rose pink. In 2006, the "South China Airlines stewardess uniform" on active duty was replaced by the Chinese traditional Hanfu design style. The Phnom Penh with cuffs was also designed with Chinese ancient horseshoe sleeve design elements. The color was azure blue and rose pink, and the overall shape showed an international fashion sense.

　　
The reform of uniforms is not to curry favor with others.

　　
This year, Air New Zealand decided to change its new uniform and launched a new one. Pink It is a long knee length dress with a background and dark blue pattern. When the occupants complain privately, the length of the dress will only cause them to overturn drinks and food, and it looks like two different kinds of disguise empress. "The products of aviation services are not very different in nature. How to break through in fierce competition depends on the brand image and reputation of different airlines in the minds of consumers." India Airlines China Sales Manager Yang Zhengsu told the media that the costumes of India Airlines Traditional clothing The evolution of Sally clothing has preserved the traditional character of the original national costume and made some improvements, such as shortening the skirt of the back to facilitate the work. The staff uniform of India Airlines has been praised by many customers for its unique national customs.

　　
A Japanese journalist named Yoshida Katsu wrote in an article about the uniform of the World Expo Pavilion: the most impressive one is the hostess of "MITSUBISHI Pavilion @earth". They are dressed in a sky blue spiral skirt like the appearance of the exhibition hall, with a small blue printed scarf and a dry bun on the front door. They are lined up in the doorway to greet guests with a smiling face. They appear to be neat and uniform, just like a beautiful scenery flying in the park. It can be seen that a beautiful and creative uniform is unforgettable.

　　
Owl restaurants in Beijing attract countless diners with their unique and sexy uniform. The most attractive ones in this restaurant are the beautiful waitresses wearing uniform white vest and orange sports shorts. They are energetic, healthy and beautiful. You can also see these hot women singing or jumping the hula hoop. "Owl girl's uniform is a cheerleading costume 21 years ago, and now this dress has become the personality and logo of the brand. If you go to any house, you will see the same bright uniform and receive the same warm hospitality." The marketing director of the restaurant said.

　　
Famous in Hongkong Designer He Guozheng is Citibank. Design The uniforms make their employees reluctant to part with it. "More than two thousand Citibank employees are reluctant to take off their uniforms after work, and are more likely to wear this suit to play." He Guozheng recalled in an interview. At the annual meeting of Citibank, more than 2000 employees walked through a T show in uniform. "At that time, the temperament of the staff was very special, very confident and satisfying." Recently, in the cooperation between He Guozheng and Kim Jeon jewellery, the uniform program was also put on the agenda. In the 120 branches redecorated by Jin Zhi, the dress of the salesperson was also endowed with unique temperament by He Guozheng. "Designing uniform should be decided according to the corporate image. I will first understand the brand positioning and historical background, and give the most unique and appropriate design." He Guozheng, who majored in marketing at college, told reporters.

　　
    Uniforms are not just simple clothes.

　　
A report on PWC's competitiveness in 2008 shows that brand image is becoming more and more important for hotel differentiated management. The choice of a hotel is already like the choice of cars, clothing or other consumer goods, depending on the tastes and tastes of customers. "Uniforms are more important to the hotel industry than ever before, because more and more hotels themselves have become" fashion ". brand "Nicholas Oakwell, general manager of No Uniform, said. The design of uniform has always been a sideline in the fashion industry. At the same time, the fashion industry also provides the hotel industry with the opportunity of "uniform marketing", and some The Inn Boutique is the leader.

　　
After entering the gate of the Yu she Hotel, there will be service personnel wearing very unique Beige suits to lead the guests to the spacious and comfortable sitting room area seats. In the cafe of Yu she, you can see a unique staff uniform. The restaurant manager from France told reporters: "the uniform of the cafe attendant has 3 different designs, which can be chosen arbitrarily. These designs are the 798 famous local brands. Artist It is specially designed in Chinese, Japanese and painting symbols. Guests often ask what this means, what does that mean? In fact, we did not deliberately define what symbolic meaning, you can understand according to their own ideas, this is what the Yoga house wants to convey. Leisure time The concept of friendship and relaxation.

　　
Miss Zhu recently went to London on business and stayed at W Hotel, Starwood group. Attracted by those exquisite design elements, Miss Zhu was surprised to find that the staff uniform is very fashionable. Bar staff wearing black dresses and black boots make them look sexy. "These uniforms are very well fitted and have a great sense of design. I even want to buy one to go back to wear." In fact, this is a brand building action of W hotel. They invited two fashion designers, Michael Kors and Winsti Fanny, to design new uniforms for the hotel staff. The skirts changed to the monotony and seriousness of the past, bringing guests a sense of leisure and vacation.

　　
JIA Shanghai Hotel in Nanjing West Road, Shanghai, is a famous The Inn Boutique. Its fashionable image is impressive: the woman is wearing a black high necked sweater, a black cardigan, and a unique figure on the gray skirt below. It looks lovely and lively. Men's clothes are more fashionable. They are grey tight T-shirts with V collar and black collocation outside. Leisure suit It makes people feel fashionable and handsome. "Many hotels look for big names. Designer Design clothing, such as London Halkin Hotel attendants dressed in Armani, and Bangkok's The Metropolitan Y Hotel invited Tokyo designer Yamamoto Teruji design uniform, last year invited Japanese famous designer Wakubo Rei to design shirts for them. JIA Shanghai's uniform is designed by the general manager according to the characteristics of the hotel brand. It embodies the characteristics of our hotel and gives guests the feeling of going home. JIA Shanghai Sales Manager Liang Qiaowen said.

　　
"Consumers are becoming more and more aware of fashion and design. In order to satisfy the discerning guests, many service industries are beginning to take the fashion line. Individuality uniforms become more and more important. However, uniform design and selection is not an easy task," said fashion designer Wang Hao. "A successful uniforms must be artistic; two, brand characteristics must be embodied; three, there must be practicality. For example, an airline in Taiwan adopted traditional Chinese dress Qipao and made many improvements to facilitate its work."