Survey Shows That Clothing Industry Wireless Websites Are The Most Serious.

Recently, the reporter learned from the intellectual property center of China University of Political Science and Law that the report on the repetition rate of famous enterprises' brand published by the center (hereinafter referred to as the "report") showed that

Reporters in-depth investigation found that in the apparel industry, the overwhelming majority of well-known clothing brand collectives are facing the industry problems of "brand duplication" and "brand Shanzhai", and there is a serious lack of awareness of network brand protection in the whole industry.

Due to the uniqueness and scarcity of Web site resources, only one brand can duplicate the website resources of the brand.

Take the "oasis" as an example, 121 companies that have legitimate "oasis" brands have the right to apply for the registration of "oasis" general website and wireless website and use it online.

Once one of them takes the lead in applying for the general website and wireless address of oasis, other enterprises will lose the right to use the website.

Key words of famous clothing brand are snatch and still have net fish

The report shows that the highest number of repeat brands in China is the "oasis", with 121 different companies and individuals using the brand. The famous brands such as "red bean", "Goldlion" and "three guns" are among the top ten brands.

The survey found that well-known brand names such as "Goldlion", "red bean", "three guns", "Giordano" and other wireless websites have long been snatch away.

The first oasis web site was registered by a naming machine manufacturing company.

Brand duplication leads to the risk of brand value being diverted. The more repeat the brand, the greater the risk of diversion.

Internet experts say that in the field of network, the registration principles of Web sites such as general web sites and wireless URLs follow the international practice of "first injection first". Trademark rights can not become the right to sit on the network brand assets. Only one enterprise with the same trademark's legal rights holders can apply for the same website resources as the trademark.

In the event of a dispute, if it is not malicious registration, it is very difficult for enterprises to recover.

In contrast to many famous brand keywords, a small number of well-known brands have been left behind.

For example, the first oasis and second Camellia two brands, wireless web sites are still unregistered.

Experts call on enterprises to attach importance to the protection of network brand assets

In response to this situation, Hu Gang, a well-known Internet lawyer, said that enterprises should adopt defensive brand protection strategies in a timely manner, so that products unlisted brands have been registered, and the protection of products unknown has been comprehensive, so as to avoid the loss of brand assets.

"China will become the second largest domain name market after the US, and the development of mobile Internet in China is irresistible. Strengthening the protection of network brand assets, especially the protection of wireless brand assets is the general trend."

Hu Gang said, "defensive brand protection strategy" is a popular brand planning and protection system in the world.

Enterprises should apply it to the protection of network brand assets in time.

From the beginning of the brand planning to the famous brand, we should adopt the defensive means such as general web address and wireless website to ensure the integrity, consistency and centralization of the brand, so that the enterprise can win at the starting line.

It is understood that the value of mobile Internet market outlook, in July of this year, the tiger clothing company not only registered with the "tiger" related wireless web site, but also the "trousers" this industry platinum words to name, and open the WAP website, preemptive test mobile brand promotion.

This means that as long as the mobile phone users log on to the "wap.cn", search for "trousers" will reach the website of Tiger Group directly, and the mobile internet marketing tiger has already taken the lead.

"Defensive brand protection strategy, I would like to understand as a defensive counterattack strategy.

While protecting brand equity, we should let the network brand assets live and advance the layout of mobile internet marketing, which can be said to be "killing two birds with one stone."

Internet marketing expert Fan Feng said.