Functional Textiles Quietly Enter The Fashion Industry

　 With the diversification of health consumption, "wear out health" and "sleep out of health" are becoming a new consumption storm. High-tech, high value-added health care functional textiles have become the "Darling" of current mass consumption.

This trend of consumption can emerge from the recent 2010 China International Knitting exposition. At the exhibition, functional socks that prevent varicose veins and postnatal shaping clothing and other functional products have attracted people's attention. These functional products not only have the functions that can withstand the test of the market, but also have fashionable faces and fashion marketing methods. The combination of functions and fashion is just right.

Functional socks show fashionable faces

On the booth of Pinelli socks industry Co., Ltd. in Italy, the reporter saw a pair of small mesh stockings, attractive and attractive, giving out an irresistible charm. The director of the exhibition told reporters that this is not a common silk stocking. It can be called Ferrari in silk stockings. It not only has an elegant and charming face, but also prevents varicose veins. It is a pair of functional health socks. Italy Pinelli socks Co., Ltd. was established in 1976. At first, it mainly produces fashionable socks. In order to form differentiated competition with other enterprises, in the early 90s, it transformed into functional socks. When fashion encountered functions, it formed a strong market shock, and ordinary enterprises were not rivals at all.

According to the introduction, the company's sock brand Solidea is a dynamic old lady in Sweden. Her annual sales can reach 500 thousand euros, while Sweden has only 9 million people. The reason why this brand is loved by consumers is closely related to its tireless pursuit of fashion and technology. Solidea brand products are specially designed for the treatment of lower extremity varicose veins and orange peel skin problems. Progressive design of compressed stockings can prevent and treat varicose veins of the lower extremities. While Solidea has three dimensional wave shaped pants and socks designed by the world's major countries, it uses the three-dimensional wave structure to produce micro massage to prevent and control orange peel skin. The brand founder's functional study is at the peak stage, becoming the only enterprise in the world that has a lifelong guarantee for pressure, and the biggest pressure socks enterprise in the world can only guarantee 6 months' pressure. Not only in terms of functionality, but also on foot. Pinelli The company has never forgotten to combine health care with fashion, body building and shape modification, and deeply infected consumers with fashionable faces.

"Many ideas of Italy enterprises are quite different from those of Chinese enterprises," the head of the Pinelli exhibition said. Chinese enterprises believe that as long as the product consumers can accept it is a good product, the products produced by Italy enterprises must first get their own appreciation. If they do not recognize products, even if consumers accept, they will not get market sales. In their view, making the best products is a kind of honor and a pride. It is their attitude that makes the high-end products that are fashionable and functional.

Fashion marketing of body fitted clothes

International shaping from Canada Underwear Brand MAGIFIT (Mei Zhiting) for the first time in China International Knitting Expo Appearing on the stage, not only let people see the perfect combination of product function and fashion design, but also let people appreciate its advanced fashion marketing concept.

Plastic underwear is a functional product, and the quality of products is very important. Mei Ting Ting has a research and development organization in Canada, which specializes in collecting and analyzing the figures of different races, and is also engaged in the research and development of scientific and technological fabrics. Miss Cai told us that the biggest feature of our products is to select the world's innovative fabrics and technology fabrics, such as "cloud germanium filament", and apply the "health and Health germanium" to the fabric, which has the health functions such as deodorization, bacteriostasis, antistatic, heat conduction and cooling, and protects the physical and mental health of postpartum women. In addition, part of the plastic underwear of Mei Ting Ting, the fabric is treated with collagen after weaving, giving fabric skin care products moist and moisturizing, so that the postpartum women's skin is tight and elastic, and helps to dilute the stretch marks. Another technology material, bamboo charcoal cellulose, is known as "black diamond". It is rich in a lot of trace elements that are beneficial to the body. It focuses on the health of women. It uses bamboo charcoal fiber fabrics in the crotch position of the first stage products of mothers and part of their underpants. It helps to eliminate and purify bad odor, adjust the humidity balance, and has antibacterial effect. The product is designed to be worn by many people for real life. Mei Chi Ting thinks that only after accurate version and data cutting products can ensure the shaping effect of customers, customers will insist on wearing them.

Mei Ting Ting underwear breaks the traditional design concept of plastic underwear. Under the premise of functional assurance of plastic underwear, it adds more color and fashion design elements. It should be the first fashion underwear brand that China can wear out of fashion so far.

In marketing, Mei Chi Ting has her own unique fashion concept. Miss Cai told reporters in detail that "no two women in the world have the same figure, so they can not satisfy all women with a standard set of products. In China, some of the major stores in China have introduced a 3D human body 3D scanner with a value of 2 million, which automatically performs 360 degree scanning on the whole body of customers. After 12 seconds, a human body model will be formed in the computer, bringing out all kinds of human data. Through these precise data, customers can quickly pick out the most suitable underwear for themselves. We can provide customers with a set of body solutions instead of the product itself through three dimensional instruments, accurate body measurement, body diagnosis and DIY matching. At the same time, we also invite professionals to analyze fat and muscle structure. We want customers to enjoy the physical service and tracking services.

What is more valuable is that it has launched customized services to help those special ladies solve problems. Customization needs more perfect service process, R & D team and exclusive production line. The service launched by Mei Ting Ting is indeed at the forefront of fashion in China.