Ma Yun Joined The Art Commercial Dream Of "Ma Ma Yun"

On the evening of December 17th,

Yunfeng fund

Talking about the investment impression, Ma Yun said, "every time I read the impression, I was very moved."

Wang Chaoge was not only very diligent, but also had three hours in the middle of the night and worked outside the cold weather.

Wang Chaoge said: "our generation of artists should make our culture into brands, not only in China, but also in cultural consumption, and we should also export our brands abroad, so that they can also see what the Chinese aesthetic is like, and let them use our world view to measure what is right and wrong."

Unlike many traditional performances, many of the actors in the series of impressions are local farmers.

Everywhere, the impression not only promotes the spread of local folklore and culture, but also promotes local employment and promotes economic development, and achieves environmental protection and protects the environment of the scenic spot.

On the day of the press conference, wearing a red Ma Yun said he was wearing green.

Wang Chaoge also had a little "Ma Yun" fan, who spoke very witty and amazing. When he came up, he said, "the lake is a bit chaotic. I am still sober." when answering reporters' questions, he was not shy at all, and rushing to answer questions.

Ma Yun has consistently set a high profile on the connection between enterprises and art, not to make money for investment, but the impression is sure to make money.

The following is an excerpt from Wang Chaoge's speech at the conference.

Wang Chaoge: rivers and lakes are chaotic. Businessmen and cultural people marry together.

I was still with my team yesterday, for the first impression of "impression Putuo" in December 31st.

Now I am here in a civilized society.

Heroes, rivers and lakes are a bit of a mess.

It turns out that entrepreneurs are looking for investments everywhere. There are many funds that will get money. They will be very arrogant. Tell us about your model, how much money you need, how can we help you?

Today, you see a group of entrepreneurs, they put money together, no entrepreneur to ask for money.

A mess.

In the past, literati and businessmen did not see each other. We saw businessmen smelt of copper, and businessmen looked at us stink Kong Yiji.

Now, our businessmen and cultural people are going to marry and marry together, so this is a complete mess.

In such a chaotic situation, I am still awake.

I am sober enough to distinguish the world, the motherland, the people and me.

Let me first talk about this. I am more than 40 years old, married, healthy, a career director. Over the past 20 years, I have only done one job as director. In 2003, I started my first real performance with my partner fan Yue. Later, we came to a third person Zhang Yimou. He stepped in and stepped in. We saw each other very much and loved each other very much, so now we turn into a triangle. We call it the iron triangle.

The iron triangle has been healthy and stable since 2003.

We have guided five pieces of "impressions".

The first is in Guilin, Yangshuo, called "impression of Liu Sanjie". Now it has already played more than 2 thousand games. In the year of 2009, it has 1 million 300 thousand spectators, the lowest price of each ticket is 198, the highest is 688, and you know how much money the company has made.

The second is "impression of Lijiang", which is more than our "impression of Liu Sanjie" in the Lijiang City under the Jade Dragon Snow Mountain. Last year, 1 million 400 thousand people arrived in 2010. After the year ended, it was almost about 1500000.

Therefore, our "impression" from first to second, then to third "impression West Lake", "impression Hainan Island" to "impression Dahongpao", all sing a song of triumphal all the way, no matter from the novelty of artistic creation, to the spread of our audience's reputation, and to the profitability of enterprises, we are the first in China. Now other people look at me all the same, because I am really good.

When you are complacent, it is very easy to expand. If you expand, you will easily explode.

So we are very careful now. How can we, as an artist, continue to move forward with the slogan of building our cultural industry in the light of the pulse of our motherland and the plan of 11th Five-Year and 12th Five-Year? Three of us have been thinking for a long time.

Our first financing was 3 years ago and then the second one, and this is third times with the Yunfeng fund.

We are stumbling, from a completely unknown number, not knowing how to finance, even if someone else gives us a share, we all say, no, this is labor cost.

From such an ignorant artist to the present day, we began to talk about finance and investment with some financial chiefs, some business elites, and talk about the future development.

This leap is a great leap forward for us.

Don't mention the hardships and failures in the middle.

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Now, let me talk about our country.

Our country is very rich now, LV is all over the sky, good cars, good housing, good luxury goods have been in the top one or two in the world.

At this time, our cultural consumption is far behind the developed society.

The number I said is not special science, and in developed countries, 27% of per capita income should be spent on cultural consumption.

For example, at weekends, the whole family dress up to listen to an opera, regularly attend concerts, or fans of a certain Orchestra, or buy regular audio products regularly, which is a must for them.

In an international metropolis like New York, there are two streets and alleys, one called Wall Street. One is called "100 brain". There is no "Bo Hui Hui" not called New York. One of Broadway streets is a theater. Next to it, you want to see a new opera every day.

Such a cultural metropolis has created the leaders of the world's culture now. It seems that when they sneeze, we catch a cold, as if the children are going to watch their animated cartoons.

At this time, as a Chinese, as a career director, as a part of my work, I am really ashamed, especially embarrassed.

Just now, the cow said that he had guided 5 works. Compared with others, I was lazy and had no sense of responsibility.

Our generation of artists should make our culture brand. We should not only call for people's cultural consumption not only in China, but also send our brands abroad and export them, so that he can see what the Chinese aesthetic is like and let them use our world view to measure what is right and wrong.

But now we can't do it at all. Our "impression" brand is not easy to go to today. But I also see that the newspaper says, ah, why do you have one endless? How can one impression be another "impression"? I say, nonsense, not one after another how to appear a brand. If only one is finished, even if it doesn't work, how can we have a so-called cultural industry chain?

They know that Disney is pretty good, earning money one by one.

Disney is duplication.

Why do we have so many reflections on our own artists when we want to do it in China? So many doubts?

Just now we said that we didn't earn enough money. In 1 or more hundred years, each person spent 100 yuan or more than 1 yuan. Every investment in "impression" has never been over 100 million from the aspect of art production.

From the first impression of Liu Sanjie, we did not take a penny of our country's money, we all invested in the enterprise until we got to the six "impression" - "impression of Putuo".

We invested 70%, accounting for 70% of the shares, including "impression Hainan Island" and "impression Dahongpao". We all have investments.

This is a voluntary enterprise behavior, not a show of the government.

The marginal effect it brings to every part of the government is enormous.

There are about 100 thousand people in Yangshuo who rely on this performance, whether they are hotels, restaurants, rentals, tourism, or some of the businessmen who make small commodities or farmhouse music. Basically, if the "impression" performance stops, their income will be greatly reduced.

We stopped for two or three days when they were in trouble. They were all anxious. When to play, our fish would stink. Under such circumstances, I really felt as if there was a sense of mission.

This sense of mission coincides with my two noble men, one is Yunfeng fund chairman Yu Feng, and the other is Alibaba Chairman Ma Yun.

When the two of them met me, they didn't ask me too much about your industrial structure. What's your chain like? What is the model? How did you copy it?

They just said they did not think that today, the two Beijing people, I and fan director are both Beijing Chang and Beijing students. I didn't expect two Beijing people to live in the ravines for 4 months. They even live in supermarkets for 4 months. For this reason, we are willing to stay with you, just for this reason, we are really together today.

I think now, everyone sitting on the stage, just outside Shi Yuzhu, including that Comrade Shen Guojun, like a star outside, has been taking photos with everyone.

In fact, as such an entrepreneur, to a certain extent, it has become a banner, not completely responsible for its own business, but also responsible for the expectations of entrepreneurs in the hearts of the people.

It seems that Ma Yun is going to say something, which is very important, like a symbol.

I do think that today, Yunfeng fund can invest in "impression". It is still a badge for me, and I have hung it on my chest.

I think this kind of enterprise elite can see the cultural industry, invest in the cultural industry, and be willing to submerge the heart to help the cultural industry go to the day of brilliant development. In itself, this is a kind of conscience, a responsibility, is a hero, so here, I thank Zhang Yimou and fan Yue together.

Today is the wedding of Yunfeng fund and impression company, before they voted Huayi Brothers, Yunfeng fund chairman Yu Feng and chairman of Alibaba board Ma Yun two people.

Today is Yunfeng fund's investment impression. I think it's a virgin vote. I think it's the first time. So, at this wedding, please wish us all. With the auspicious words of the wedding, the first one wishes us a hundred years of good luck. Second, wish us a long life together, third wish us a good child.