Introduction To Jiangxi Fashion Institute

Jiangxi Clothing Institute is a higher education institution that specializes in the training of applied professional and technical personnel. The Institute's predecessor was the private Jiangxi Fashion Institute in July 1991. In February 1998, it was renamed the Jiangxi garment Academy. In April 2003, approved by the Jiangxi Provincial People's government, the Ministry of Education filed a record. The college was renamed Jiangxi Institute of Fashion Technology and became an independent higher vocational college with independent qualifications. In 2011, it was approved by the Ministry of education and set up as an undergraduate college of higher education.

The college is located in the southern suburb of Nanchang, Jiangxi Province, with an area of 754.24 Mu and a building area of 472 thousand and 300 square meters. The Institute has 6023 students in higher vocational colleges, including the Institute of fashion design, the school of fashion design and management, the school of garment engineering, the school of clothing trade, the school of dress art, the school of art design and the public teaching department. It has 30 specialties (including directions), and its 4 major subjects, including clothing design, footwear design and technology, art design and marketing, belong to the provincial specialty. In 2011, it was declared and approved by the Ministry of education for the five majors, namely, fashion design and engineering, performance (fashion show), art design (clothing exhibition and Exhibition Design), advertising (clothing advertising planning and production), marketing (clothing marketing) and so on.
   
The Institute has 338 full-time teachers, 36 part-time teachers, 107 full-time teachers and more than 103 masters. The Institute has hired a group of famous experts in the industry as academic leaders, and has invited famous experts and scholars from Japan, Korea, France, Hongkong and Taiwan as visiting professors and senior advisors. The institute attaches great importance to scientific research, and has set up a number of research institutes such as the southern garment research and development center, the Institute of fashion trends, the Institute of dress culture, the Institute of national costume and the Institute of visual arts. Meanwhile, it has established long-term cooperative relations with more than 60 garment Brand Company in China. In addition, 8 famous designers in China have set up a design studio to play the backbone and demonstration of clothing research and development. Teachers are encouraged to actively carry out teaching, scientific research and technical services, and strive to serve the industry's economic and local social development. In the past 5 years, the teachers of the whole hospital have published 280 papers, published textbooks and 47 monographs, and won 28 awards for teaching and scientific research achievements awarded by relevant departments of the provincial government and national industry associations, and 26 items of gold and silver bronze awards in national competition; 15 projects have been completed at the provincial level and 18 projects at the provincial level have been completed.
   
The college garment experiment base and the art design experiment base have set up 10 practical teaching centers, namely, the fashion design experiment center, the garment engineering experimental center, the clothing marketing experimental center, the fashion show experimental center, the art design experiment center, the advertising planning and production experimental center, the shoe art design and production experimental center, the clothing technology foundation experimental center, the clothing culture exhibition center, the modern educational technology experimental center. There are 98 experiments that can meet the needs of professional education and scientific research, including fabric identification, wearability testing, CAD style design, clothing and footwear production laboratory, and all kinds of clothing and art special laboratories, equipped with modern experimental training equipment. We have independently designed and built a clothing culture exhibition hall with collection, display, teaching and research as well as a fashion show hall with large professional performances of T. The Institute's clothing experimental base is a demonstrative experimental training base supported by the provincial and central finance. At the same time, the Institute has established 105 stable outside school practice bases with YOUNGOR, CBA, good children, Li Lang, Bosideng, PEAK, XTEP, duck and other provincial and foreign brand enterprises. The college has 815 thousand and 900 volumes of library books.
   
The Institute has extensive cooperation and exchanges with other countries, and has established close cooperative relations with Taiwan Fu Ren University, Taiwan practice University, Taiwan Darren University of science and technology and Chinese University Hong Kong. A number of cooperation projects have been carried out with more than 10 universities and apparel companies such as University of the Arts in London, Manchester City University, South Korea Nash international dress limited, Italy Brindisi International Fashion Co., Ltd. Positive external exchanges and extensive international cooperation have widened the vision of running schools.

   
College campus culture is rich and colorful, more than 20 student associations, to build a stage for students to express themselves. Competition culture is more characteristic. In recent years, our college students have won gold and silver awards in the "HOSA Cup" Chinese swimsuit design competition, the "China Cup" International Costume National Men's wear design finals, the "Ming Rui Cup" Chinese wedding design competition, the "Jordan Cup" Chinese sports equipment design competition, the Chinese professional model contest, the Chinese model star competition, the Humen Cup International Youth costume design women's costume competition, the world best model competition Hongkong tournament and other competitions. At the same time, the school has held Fourteen consecutive Runhua awards costume design competition, and the T stage has become an important stage for displaying the talent and the dream of success.
   
College graduates are in short supply every year, and insist on "high level, high salary and decent" employment. Since its establishment, more than 5 graduates from Jiangdang have made their own efforts to start their own business. Among them, China's "top ten" fashion designers Liu Jianghong, Wan Mingliang, Liu Xiaofei, Chen Kun and a number of river clothes alumni have become leaders in the industry. The news media such as "half moon", "people's Daily" and "China Education Daily" have made special reports on the employment of Jiangpu graduates.
   
Over the past two years, the academy has changed from "bigger" to "stronger", expanding from the scale of expansion to the development of stable scale, and realizing the transformation from "quantity" to "quality". The development of the academy has gained more and more affirmation from the society. It has won the honor of "the ten major professional characteristics private schools", "the ten major employment quality demonstration schools in China", "the most influential private university brand in the founding of the people's Republic of China", and has been awarded the "standardized management year", the "innovation development year" and the "advanced quality year" advanced unit in the whole province for three consecutive years. Chen Wanlong, the dean of the University, was named the "excellent national textile vocational education principal" by the China Textile Industry Association, and was awarded the "outstanding Chinese Vocational Education principal" by the Ministry of education. "
   
Today, all the Jiangpu people are working together to forge ahead with the spirit of "connotative, extroverted and characteristic" education, and strive to achieve the goal of "famous domestic and first-class industry".

2011 school Chronicle

January 1st -- Hu Jintao's New Year message to emphasize the well-being of the people
January 5th -- the fourth entrepreneurship design competition of our hospital ended successfully.
In January 7th, our teacher Yu Biao's "breath of spring" won the gold medal of the third "Shenzhou Cup" national painting and calligraphy competition.
In January 7th, our hospital was awarded the title of advanced unit of safety and stability in the provincial education department.
In January 13th, our academy has won good results in the outstanding commendation activities of the three excellent students, outstanding student cadres and advanced class groups.
January 14th - 2010 pride of River clothing (1)
January 14th - 2010 Jiangyou pride (two)
January 16th - "the 2011 Consul General of Jiangxi" delegation visited our hospital for a friendly visit.
January 17th -- Professor Ouyang Xinli, Hunan Normal University, came to our lecture.
January 18th - Luo Xiaoping, vice secretary of the Jiangxi information applied technology college, visited our hospital for guidance.
February 21st - Provincial General Education Union leaders to guide our school
February 27th -- our school held the four session of the five faculty Congress.
March 8th - our school has won the "best glamour Award" in the T Taiwan show competition of 2011 provincial women workers.
March 10th -- our school teacher Huang Jianping attended the second China University art competition.
March 15th -- teachers and students in our school participated in the fifth Jiangxi Provincial Vocational Art Teaching Contest.
March 25th - Anhui Dean of information technology Career Academy, Dean of Career Academy, came to our school for investigation and communication.
March 29th - Deputy Secretary Wen Yizhong was invited to participate in the 2011 education reform and innovation Symposium.
March 30th - our college student Zhang Yadong won the silver medal of the HOSA cup seventh China swimsuit design competition.

 

Introduction to undergraduate education

 

(1) professional code for garment design and engineering 081406
 
Training objectives: cultivating all-round development of morality, intelligence, physique and beauty in socialist construction requires good professional ethics and innovative spirit, and fully grasps the basic theory, professional knowledge and application ability of garment design and engineering, and can be applied to higher professional applied talents in clothing research and development, design, technology, management and marketing.

Training requirements: students of this major mainly learn basic theories and basic knowledge of clothing discipline, and are trained by basic training methods such as fashion design methods, garment structure technology, clothing marketing and trade, etc., and have the basic abilities of engaging in garment development, design, production technology management and marketing.

The main courses are: clothing art foundation, clothing ergonomics, Chinese and foreign clothing history, clothing materials, clothing composition principles, fashion painting techniques, fashion design, clothing creative design, clothing structure design, garment pattern and process, garment industry board, clothing production and management, clothing brand planning and other courses.
 
(two) professional code for art design 050408

Training objectives: This professional needs to develop socialist modernization, and develops in an all-round way in virtue, intelligence, physique and beauty. It systematically grasps the basic theories, professional knowledge and applied skills of art design and program design, and applies advanced applied talents in civil space design, exhibition and exhibition design, public space design, landscape planning and design, education and training.

Training requirements: students of this major mainly study the basic theory and basic knowledge of art design and clothing display design. During the study period, students will have basic training of artistic design thinking ability, art design method and design skills, and possess the basic quality of this innovative design.

Main courses: introduction to art, introduction to clothing, display and design, clothing ergonomics, display decoration materials, display construction drawings design, clothing renderings performance techniques, clothing display colors and patterns, display design originality, window display design, clothing booth design, store planning and design, etc.
 
(three) marketing professional (clothing marketing direction) professional code 110202

Training objectives: cultivating all-round development of morality, intelligence, physique and beauty in socialist construction requires good professional ethics and innovative spirit. We have a comprehensive grasp of the basic theory, professional knowledge and application ability of marketing and clothing marketing, and can be applied in the market development, brand promotion and clothing trade of all kinds of clothing Brand Company, various garment enterprises, planning companies and clothing sales units.

Training requirements: students of this major learn to master the basic theory and basic knowledge of marketing, have the basic ability of theoretical analysis and practical operation, grasp and understand the market demand of clothing industry and general market research and analysis ability, and have the basic ability of product marketing, especially clothing merchandising.

Major courses: management, marketing, economic mathematics, statistics, clothing introduction, clothing merchandising, clothing brand planning, clothing market research, clothing marketing, consumer behavior, international marketing, fashion trend analysis and other courses.
 
(four) professional code of performance (fashion design and performance direction) 050412

Training objectives: This professional needs to develop socialist modernization, and develops in an all-round way in virtue, intelligence, physique and beauty. It systematically grasps the basic theories, professional knowledge and applied skills of fashion show and costume design, and applies advanced applied talents in fashion performance, image design, dress director and clothing marketing.

Training requirements: students in this major mainly learn basic knowledge and basic theories of performing arts in drama, drama, film and television, dance, music and so on. They are trained in basic theories such as theory, research status, system education and professional skills in performing fashion.

Main courses: introduction to art, principles of aesthetics, basic theory of performance, basic skills of performance, introduction to clothing, costume etiquette, creative display, body training, fashion show choreography, clothing marketing, business etiquette, fashion show planning, performance psychology, literature accomplishment and other courses.
 
(five) advertising professional (advertising planning and production direction) professional code 050303

Training objectives: This professional needs to develop socialist modernization, and develops in an all-round way in virtue, intelligence, physique and beauty. It systematically grasps the basic theory, professional knowledge and applied skills of advertising (clothing advertising planning and production), and is engaged in advanced application talents specialized in propaganda planning, advertising creativity and design, advertising management, clothing brand management, marketing planning and market research and analysis.

Training requirements: students majoring in this field learn mainly the basic theories and basic knowledge of advertising and clothing marketing, and are trained by advertising planning, clothing marketing and advertising production ability to master the basic knowledge and skills of general advertising and apparel industry's advertising implementation and management.

Main courses: introduction to advertising, advertising planning and creativity, advertising copy writing, graphic advertising design, computer advertising design and production, advertising psychology, advertising media and applications, clothing advertising photography and photography, film and television advertising post production, network advertising design and other courses.






1. Fashion Design Institute:

1, fashion design professional (fashion design direction) professional code 610204

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in fashion design professional related positions, applied, skilled high-level professional and technical personnel. With independent design innovation ability and fashion management ability, it has a certain level of foreign language application, understands domestic and foreign fashion information and development trend, and has the ability of fashion brand research and development, design, management and marketing, and can engage in high-level innovative talents in fashion design and fashion marketing.

Main courses: clothing style design, fashion creative design, clothing thematic design, clothing structure and technology, clothing CAD plate making, stereoscopic cutting, computer clothing design (sp&cd), fashion design, fashion buyer, exhibition design.

Direction of employment: fashion designers, clothing brand development, clothing and accessories development, fashion marketing, clothing brand planning, self employment and other posts.

2. Fashion design professional (advanced garment design direction) professional code 610204

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in advanced garment design professional related positions, applied, skilled high-level professional and technical personnel. It has independent advanced garment design ability and product research and development ability, understands the domestic and foreign clothing fashion information and development trend, at the same time, grasps the clothing product research and development, the management and the marketing ability, can engage in the senior clothing design, the clothing marketing senior innovation talented person.

Main courses: fashion design, clothing and garment design, clothing thematic design, clothing structure and technology, three-dimensional cutting, clothing accessories design, clothing handicraft design, national costume design

Direction of employment: senior garment design, clothing technology research, clothing and accessories development, clothing quality management research, independent entrepreneurship and other posts.

3. Professional code for materials design and application 610214

Training objective: this profession develops all-round development of morality, intelligence and physique, and is engaged in advanced professional and technical talents with applied and skilled skills related to the design and application of materials. Master the design ability and product R & D ability of the materials, understand the production, development and trade of the materials, and be able to engage in advanced technology applied talents in the modern material design, production, new product development, textile and clothing inspection in textile production enterprises, textile research, textile trading companies, commodity inspection and other enterprises and institutions.

Main courses: computer art design, textile pattern design, textile color design, materials and performance testing, clothing design introduction, clothing structure and technology, textile production process, functional design of fabric and new fabrics, printing and dyeing and fabric post-processing, knitting principle, fabric style design, weave and weave CAD etc.

Direction of employment: textile design and development, materials design and development, textile quality management, clothing material marketing and other posts.

4. Professional code for film and TV fashion design professional 610204

Training objective: this specialty trains the professional level of ordinary higher vocational education, develops in an all-round way in virtue, intelligence and physique. It has good professional ethics and professionalism. It has the ability to explore and study the classification, artistic characteristics, formation and development, as well as the relationship with fashion.

Main courses: introduction to art, computer art design, pattern design, color design, Chinese and foreign clothing history, materials science, clothing structure and technology, fashion design (style design), film and television costume design, national costume culture, international film and television costumes appreciation.

Direction of employment: film and television clothing design company, film and television clothing design studio, performing arts work group, personage design company and so on.
 
Two. College of fashion design and management:

1, professional code of fashion design 610204

Training goal: this profession trains the all-round development of morality, intelligence and physique, and is engaged in the fashion design related post. It has the basic theoretical knowledge of garment design, industrial plate making, enterprise production, technology management and marketing, and has strong professional skills in garment design, industrial plate making, clothing CAD application, etc., and master the basic capabilities of garment enterprise's production technology management, brand planning and clothing marketing.

Main courses: clothing design foundation, clothing effect diagram performance, structural design, three-dimensional cutting, computer clothing design, clothing design, brand planning, theme design, clothing CAD plate making, clothing technology, clothing accessories design and clothing display design.

Direction of employment: garment garment designer, fashion plate maker, clothing production technology guidance and clothing garment brand planning, self employment and other posts.

2, clothing design professional (clothing enterprise management direction) professional code 610204

Training objective: This professional should cultivate advanced, applied talents in enterprises, especially in the first-line garment enterprises. It has five professional abilities, such as strong language communication ability, clothing production ability, garment production line management ability, clothing production quality management ability, clothing production and Trade Merchandising ability, and has certain clothing design and appreciation ability, good interpersonal skills and teamwork ability. It is engaged in the production departments of various garment enterprises, engaged in actual business and management work.

Main courses: clothing production management, clothing QC merchandiser, enterprise CI planning, clothing declaration, IE management, apparel foreign trade English, practical writing

Direction of employment: production management personnel, quality manager, production merchandiser, trade merchandiser, production manager, sales manager and so on.
 
Three. School of clothing engineering

1. Professional code of fashion design (fashion design and engineering direction) 610204

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in garment design and engineering related positions of applied, skilled high-level professional and technical personnel. It has the basic theoretical knowledge of garment design, industrial plate making, enterprise production, technology management and marketing. It has strong professional skills such as garment plate making, production and technology management, CAD, CAM application and so on. It has basic abilities such as garment engineering, clothing materials, clothing equipment, clothing production and product control, sample making, modern garment technology innovation, quality control and so on.

Main courses: clothing structure design, clothing style design, garment CAD plate making, stereoscopic cutting, garment industry plate making and pushing, garment making technology, garment enterprise management

Direction of employment: garment plate making, clothing product development, clothing production management, merchandising technology, garment CAD plate making, sample making, modern garment technology innovation, quality control and so on.

2, professional code of knitting technology and knitted garments professional 610202

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in knitting technology and knitted apparel related positions of applied, skilled high-level professional and technical personnel. It has the basic theoretical knowledge of the design and development of knitted apparel products, the process design of knitting products, and the quality control of knitwear production. It has strong professional skills in designing knitted apparel products, knitting product technology, knitting production quality control, clothing CAD application, and so on, holding the basic ability of knitting enterprises and business management.

Main courses: sewing foundation, fashion design, structural design, industrial board, garment CAD plate making, garment enterprise management, sweater knitting, and knitting art.

Direction of employment: knitting product development and design, process design, production quality management, computer application and so on.

3, professional code for garment plate making and craft 610212

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in garment technology related positions of applied, skilled high-level professional and technical personnel. It has the basic theory knowledge of garment technology, clothing plate making and garment technology, and has strong professional skills in garment plate making, production and technology management, clothing CAD application, and so on.

Main courses: clothing style design, structural design, stereoscopic cutting, industrial board making, garment CAD plate making, garment making technology, store design, clothing enterprise management

The direction of employment: the job of plate making, material development, production management, documentary technology, CAD application, CAM application, garment technologist and modern garment technology innovation.

4, clothing design professional (clothing CAD and CAM direction) professional code 610204

Training goal: this profession trains the all-round development of morality, intelligence and physical education, and is engaged in the digital fashion design and management related positions. With strong CAD\CAM operation skills, including photoshop&coreldraw application, clothing CAD design, board making and pushing, garment management software application and other skills.

Main courses: computer application foundation, clothing structure design, clothing CAD/CAM, fashion design, costume design, industrial board, clothing color, clothing computer design (photoshop&coreldraw), clothing product development, ERP management software, etc.

Direction of employment: clothing CAD plate making division, clothing technology information department, clothing product development, clothing network marketing, clothing information management, etc.
 
Four. Clothing trade school

1. Fashion design professional (international clothing trade direction) professional code 610204

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in international apparel trade related positions of applied, skilled high-level professional and technical personnel. It has the basic knowledge of foreign policy, international trade, WTO, clothing trade planning, international consumer psychology and foreign trade English, and foreign trade negotiation. It has strong professional skills in translation, foreign trade negotiation, market development, sourcing organization and merchandising, logistics management and so on, and has a good command of spoken and written English and Japanese (English up to six level).

Main courses: clothing market and marketing, marketing planning, consumer psychology, clothing enterprise logistics management, clothing e-commerce, apparel supply chain management, market survey and prediction, clothing export practice, negotiation and promotion skills, enterprise CI design

Direction of employment: garment marketing, clothing store management, clothing chain store management, corporate image planning and garment management.

2, professional code for clothing display and display 610218

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in clothing display and display related positions, applied, skilled high-level professional and technical personnel. It has good professional skills in clothing brand planning, design and rendering of clothing stores, exhibitions, exhibitions, exhibition hall, collocation and lighting, and the professional skills of organizing and constructing windows and cabinets.

Main courses: business color design, market forecast, marketing, clothing and merchandising, exhibition hall interior and exterior decoration design, window art design, channel layout and lighting design, decoration materials and construction, display management, advertising copy, 3DMAX, enterprise CI design, business etiquette and negotiation skills, POP LOGO, casual wear display, fashion display, men's wear display, women's wear display, children's wear display

The direction of employment: clothing industry, enterprises, institutions, Brand Company, stores, exhibition hall planning, design, construction and other departments, competent for clothing exhibition, exhibition, exhibition design, exhibition, organization and marketing of clothing and other professional technical posts.

3, professional code of clothing marketing and management professional 610215

Training objectives: This professional training of all-round development of morality, intelligence and physique, engaged in the direction of clothing marketing, applied and skilled high-level professional and technical personnel. It has a good basic knowledge of clothing marketing and marketing, marketing planning, consumer psychology, and has strong business knowledge and ability to open up the clothing market, garment enterprise logistics management, clothing e-commerce, apparel supply chain management, clothing ERP application and other professional skills; and grasp the basic capabilities of clothing export practice, negotiation and marketing skills, CI design and business etiquette knowledge.

Main courses: clothing market and marketing, marketing planning, consumer psychology, clothing enterprise logistics management, clothing e-commerce, apparel supply chain management, market survey and prediction, clothing export practice, negotiation and promotion skills, enterprise CI design

Direction of employment: garment marketing, clothing store management, clothing chain store management, corporate image planning and garment management.

4. Professional code for accounting and statistics 620205

Training objective: this profession develops all-round development of morality, intelligence and physique, and specializes in skilled personnel in relevant positions of accounting and Statistics Department of garment enterprises. Have a certain knowledge of clothing theory, grasp the basic theory of management, have independent accounting and preparation of statements and financial analysis capabilities. Proficient in using and using financial software, good written and oral expression, interpersonal skills and teamwork ability, and be able to engage in accounting, statistics and other related work in garment enterprises and other enterprises.

Main courses: basic accounting, statistics principles, intermediate financial accounting, cost accounting, clothing materials, ERP management, western economics, financial management tax law, enterprise statistics, computerized accounting.

Direction of employment: all kinds of enterprises, institutions, foreign-funded enterprises, government agencies, financial institutions, market intermediaries and other relevant departments are engaged in accounting and accounting, financial management, financial analysis, asset operation, statistics and other posts.

5, professional design code for character design 670105

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in personage image design related positions of applied, skilled senior professional and technical personnel. Have a good basic knowledge of character design; have strong professional skills in modern image design, stage, film and TV personas modeling, overall image design and other professional skills; master nail, T makeup, studio makeup, film and video character design and other basic capabilities.

Main courses: basic makeup, hairdressing, primary hairstyle, accessory design, intermediate hairstyle, photo building makeup, computer aided design, photography, dress collocation, advanced hairstyle, overall image design, exhibition design, etc.

The direction of employment: image design studio, color consultant, private kitchen consultant, personal image designer, film and TV personage design, in the modeling company, studio and other units engaged in image design.

6, international economic and trade professional code 620303

Training objectives: This professional training of all-round development of morality, intelligence and physique, engaged in international economic and trade related positions of applied, skilled high-level professional and technical personnel. Good basic knowledge of international trade; strong international trade practice, financial management, international transportation and insurance, customs practice, foreign trade English correspondence, international settlement and other professional skills; mastering English application ability, international marketing capabilities, business management, foreign trade management and finance, and other basic capabilities.

Main courses: introduction to international trade, international trade practice, financial management, international transportation and insurance, customs practice, foreign trade English correspondence, international settlement, market survey and forecast, foreign trade operation and management, finance

Direction of employment: financial management, customs declaration, foreign trade management, enterprise management, marketing and so on.

7, professional code of fashion show professional 670204

Training objectives: This professional training of all-round development of morality, intelligence and physique, engaged in fashion show related positions of applied, skilled high-level professional and technical personnel. It has a good basic knowledge of fashion show and choreography and body presentation art, and has strong professional skills such as body presentation art, costume design ability, fashion show and choreography, image presentation, marketing and so on; and basic skills such as business etiquette, image design, presentation and oral knowledge.

Main courses: clothing color matching, film and television performance foundation, image art design, speech and eloquence, fashion show and planning, dance performance and choreography, clothing marketing, business etiquette

Direction of employment: modeling agency, media advertising department, fashion design company, exhibition company and other units engaged in performance, design, creation and marketing.

8, marketing professional code 620401

Training objective: this specialty is trained to meet the needs of market economy and international marketing. It has advanced management and management talents such as enterprise management, enterprise strategy formulation, brand operation and internationalization, production organization and plan, personnel organization and deployment, fund raising and utilization. Graduates have solid theoretical knowledge of enterprise management, can use computers and other advanced means to manage enterprises, and have a strong knowledge of modern brand operation and international marketing management theory and strong practical marketing capabilities.

Main courses: financial theory and practice, enterprise accounting, financial management, enterprise culture, enterprise management, consumer psychology, market research and prediction, marketing, negotiation and marketing skills, enterprise pricing, advertising, public relations, international marketing, international business negotiations, consumer economics, service marketing, network marketing, organizational behavior, marketing planning, logistics and supply chain management, public relations etiquette, consumer behavior.

Direction of employment: this profession can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.

9, computer application technology professional code 590101

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in computer application technology related positions of applied, skilled high-level professional and technical personnel. Good basic knowledge of computer application and computer network technology; strong professional skills in software development and data application, multimedia production, network management, etc., and master the basic skills of website backstage technology, computer assembly and maintenance.

Main courses: C language programming, computer network technology, ASP.net, Photoshop graphic design, Authorware multimedia production, Flash animation, website foreground development technology, Dreamweaver website construction, computer assembly and maintenance, computer composition principle, advanced data base, etc.

Direction of employment: automation management, computer secretary, computer technology service, network technology service, program development and so on.

10, e-commerce professional code 620405

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in e-commerce related positions of applied, skilled high-level professional and technical personnel. Good basic knowledge of e-commerce, strong professional skills in e-commerce, information technology, e-commerce database, network marketing, network trade, website development, design, management and so on; mastering basic abilities of English application, computer application, electronic payment and online banking.

Main courses: introduction to e-commerce, ERP principles and applications, e-commerce and finance, e-commerce website design, e-commerce security, e-commerce information technology, e-commerce database, E-commerce English, network economy and business management, electronic payment and online banking.

Direction of employment: e-commerce business operation, enterprise management, network marketing, website development, computer application and other posts.
 
Five. Clothing Art Institute

1. Fashion design professional (plush toys design direction) professional code 610204

Training objectives: This professional training of all-round development of moral, intellectual, physical, engaged in plush toy design related positions of applied, skilled high-level professional and technical personnel. It has the basic theory knowledge of plush toy design, enterprise production and technology management, and has strong professional skills in plush toy design, plush toy product process and process, CAD application and so on; and mastering basic abilities of plush toy design enterprise management, plush toy product development, production technology management, production management and plush toy marketing.

Main courses: composition design (flat structure, color structure, stereoscopic structure), toy design foundation, toy manufacturing process, toy styling design, toy design software (SolidWorks), cartoon design, toy effect diagram, toy model making, sculpture, embroidery pattern, etc.

Direction of employment: from plush toy design, plush toy making technology, plush toy production technology management, plush management and so on.

2. Professional code of fashion design (costume design direction) 610204

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaging in the design and application of accessories, skilled professional high-level professional and technical personnel. It has a good basic knowledge of clothing design and costume design, and has strong professional skills such as plate making and processing technology of shoes, bags, caps and other clothing accessories. It has the basic ability to design and develop products, and to manage and manage the products of clothing.

Main courses: basic design of clothing and accessories, hand-painted batik, embroidery, handcrafted, shoes and hat design and production, jewelry design, spectacle design, luggage design, clothing design and technology, dress matching, clothing merchandising, etc.

Direction of employment: clothing accessories appreciation, clothing design, clothing and accessories development, clothing and accessories production, clothing accessories matching, clothing enterprises, various stores and chain stores and other posts.

3. Professional code for footwear design and technology 610251

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in footwear and accessories design related positions of applied, skilled high-level professional and technical personnel. It has the basic theoretical knowledge of luggage design, jewelry design, eyeglasses design and eyeglasses collocation design. It has strong professional skills such as package design, structural design, visual communication and technology application; and master the basic ability of integrated design, corporate image design and brand planning.

Main courses: footwear rendering, painting techniques, fashion leather shoes design, casual shoes design, sports shoes design, shoe making materials, shoemaking process, shoe factory production management

Direction of employment: footwear design, production technology, footwear product development, quality and production management, footwear marketing and other posts.

4, home textiles design professional code 610213

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in textile decoration art design related positions of applied, skilled senior professional and technical personnel. It has the basic theoretical knowledge of textile decoration art design, enterprise production and technology management, and has strong professional skills in product design skills and related product development research, and so on. It has basic abilities in textile pattern design, fabric design, textile modeling design, indoor soft decoration design, brand design and planning.

Main courses: constitute art design, printing design, textile fabric design, fabric design, fiber art design, bedding design, interior matching design, computer aided design, display design, tourism textile design, etc.

Direction of employment: textile printing design, bedding design, fabric design, textile product function design, interior soft decoration design, brand design and planning, textile marketing, business merchandiser and other post.
 
Six. School of art and design

1. Professional code of art design (Environmental Art Design) 670101

Training goal: this profession trains the all-round development of morality, intelligence and physique, and is engaged in the environment art design related post the application type, the skilled senior professional technical talented person. Good basic knowledge of environmental art design, interior space art design, strong interior design, outdoor design, exhibition design, computer aided design and other basic skills. Master basic knowledge of building decoration materials, construction budget, construction technology and so on.

Main courses: presentation techniques, engineering drawing, building decoration project budget, building decoration materials, residential and office space design, catering and commercial space design, 3DMAX (VR), Photoshop, AutoCAD, exhibition design, building model production.

Direction of employment: indoor and outdoor environment art design, computer drawing and engineering construction management of civil building decoration industry and related units.

2, animation design professional code 670125

Training goal: this profession trains the all-round development of morality, intelligence and physique, and is engaged in the animation design related post's application type, skilled high-level professional technical talented person. It has a good knowledge of animation art theory, and has strong professional skills such as 2D animation, 3D animation, original painting design, CG illustration, image processing, modeling design, animation scene design, animation synthesis, animation production and other professional skills.

Main courses: cartoon painting, CG illustration, original painting design, animation drama, animation motion rule, animation design, animation scene design, computer graphics processing, animation synthesis, 2D animation, 3D animation, animation short film creation, web animation, etc.

Employment direction: television, film and television production companies, animation companies, education industry, network companies, game companies and other advertising media, etc., engaged in CG illustration design, original painting design, animation design, film and television advertising production, film and television special effects production, website design, animation education and so on.

3, advertising design and production professional code 670112

Training goal: this profession trains the all-round development of morality, intelligence and physique, engaging in the advertisement design and manufacture related post, the application type, the skilled senior professional technical talented person. It has a good basic knowledge of advertising design, advertising production and advertising copy. Combining with the characteristics of the college, we should cultivate professional skills in advertising planning, advertising design, advertising production and computer aided design, and grasp the basic capabilities of advertising design, operation and management process in modern garment industry.

Main courses: graphic design, clothing enterprise VI design, store POP, clothing advertising photography, poster posters, clothing printing technology, clothing and accessories packaging design, display design, book binding design, advertising planning (clothing brand planning), Photoshop, CorelDRAW, Illustrator, online advertising Flash, advertising psychology

Direction of employment: after graduation, students have absolute advantages in employment. Apart from being able to engage in the design and production of all kinds of advertisements, the overall advertising design and production of the clothing industry shows his professionalism. Competent in graphic advertising design, planning and promotion, brand building and other related fields.

4, professional code for decoration art design 670106

Training objectives: This professional training of all-round development of moral, intellectual and physical, engaged in decorating art design related positions of applied, skilled high-level professional and technical personnel. According to the development of the industry and the characteristics of our school, we strive to cultivate better basic knowledge of upholstery art design and corporate image planning. We have strong professional skills such as decorative painting, clothing business illustration design, clothing packaging structure and packaging decoration design, book binding, clothing design, computer aided design and other professional skills, and grasp the basic ability of printing process and display design.

Main courses: art design foundation, decorative painting, graphic creativity and clothing illustration design, clothing enterprise VI design, store POP, display design, clothing photography foundation, book binding, clothing and accessories packaging structure and packaging design, printing technology, clothing brand advertising planning, Photoshop, CorelDRAW, Illustrator, 3DMAX

Direction of employment: after graduation, students have absolute advantages in employment. Apart from being able to engage in the design and production of all kinds of visual industries, the overall decoration design and production of the clothing industry shows his professionalism. Competent in visual design, culture communication, brand building and other related fields.

5, photography and photography professional code 670142

Training objectives: This professional training of all-round development of morality, intelligence and physique, engaged in photography and photography related positions of applied, skilled high-level professional and technical personnel. Master the basic skills of photography and photography, and have the ability of photography, advertising and photo photography.

Main courses: camera foundation, photography creation art, computer graphics processing, clothing and advertising photography, film and television lighting, thematic photography, television production technology, television screen editing, etc.

Direction of employment: mainly for garment enterprises, film studios, television stations, propaganda departments of enterprises and institutions, audio-visual publishing enterprises and institutions, engaged in photography and video promotion and other related posts.