Strictly Control The Quality Of &Nbsp; Cast The Past And Present Of Chengdu Women's Shoes.

From Da Vinci's expensive furniture to falton and PPG, the so-called luxury goods and fake foreign brands have laid a huge scar on the hearts of the Chinese people, and foreign brands have encountered the trust crisis of the Chinese people. At this time, more and more people are concerned about the "made in China" domestic brand, and the "made in Chengdu" brand of women's shoes has also received more and more attention. Is local brand popular? What is the difference between foreign brands and foreign brands? Recently, reporters approached China. Women's Shoes "All capital city", let all Rong City people understand the brand of local women's shoes of "made in Chengdu".

　　 Current situation investigation

The past and present of shoe industry in Chengdu

"Chinese women's shoes capital" can have today's miracle, and has a long history of shoemaking. Early in the Eastern Han Dynasty, young Liu Bei lived on shoes because of his poor family. After his influence, the footwear industry in Chengdu has made rapid progress. At that time, the shoes of Shu people became famous "special products" in Shu Kingdom. In the middle of the Qing Dynasty, the street has become famous. To curry leather Neighbourhood.

Zhang Da, a native born in Jinhua Town, told reporters that 20 years ago, there were many shoe factories scattered around the golden flower and cluster bridge. At that time, there was no brand awareness, so long as there was profit, any brand name was stickers. At that time, all were hand made shoes, and there was no shoe making equipment. The quality of shoes was really hard to guarantee. However, nowadays, the "women's shoes city of China" can see new tall buildings when they enter the park. There are not only direct shoe city, but also leather shoes city, industrial supporting service area and office area. It is a large shoe leather industrial platform which integrates shoe leather industry trade, product research and development, personnel training, information and information and raw material supply five.

In the direct selling shoe city reporter saw, shoe city is very spacious, is divided into five levels. The first to the third floor is the exhibition area of footwear products, and the four or five floor is the office area of brand enterprises. The reporter walked around and found that there are more than 100 shoe brands in the whole direct selling shoe city, and every household has the latest, most preferential and most complete shoes. Reporters also noted that, although it was Tuesday, but the shoe city to buy shoes, people in an endless stream. A dealer told reporters that the construction area of direct selling shoes city is more than 40000 square meters. Consumers who come here will not feel too stuffy. They will encounter fierce business during festivals and holidays.

　　 Brand voice

The quality of domestic brands is guaranteed.

If you can tell a few "Chengdu made" women's shoes brand I don't know if you can blurt out a few. It is understood that the brand of Chengdu such as the card, Ai Miner, sheme and so on are not only famous in the "women's shoes city of China", but also have some popularity internationally. Today, the reporter takes you to know these "made in Chengdu" local brand.

Feng Yonggang, chairman of the card industry, said in an interview with reporters that the CAMEIDO footwear industry has built a complete R & D center and production base in Chengdu and Guangzhou, with more than 3000 employees and more than 10 production lines. It has been working closely with the US brand Nine West (Jiu Xi), Enzo Angiolini, CE, Joan&David, Italy brand EVERYBODY, German brand Tamaris, Australian famous brand ZU and Airflex, and its products are exported to the United States, Italy, Germany and other countries and regions. At present, the brand has formed the strategic layout of North China, East China, Southern China and southwest, and has opened more than 400 brand counters or exclusive stores in more than 20 provinces and cities in China. Speaking of the important factors of brand development, Feng Dong said categorically, "quality is the lifeline of products." Because of this, the company has won many awards since 02 years ago, and in 2009, the company was awarded the title of "genuine leather shoes king" in Western China. Feng Dong also gratified that he had opened 15 stores and counters in Chengdu, with an average sale of over 200 pairs of shoes in Chengdu every day, showing the trust of local people in the local brands.

Referring to the phenomenon of many brands in China, such as "selling foreign goods and selling domestic products", he said that from the perspective of product quality, many domestic products have no essential difference from foreign products, and even better than foreign products. The real difference lies in the accumulation of brand influence, and this is a long and patient process. I believe that when the domestic ethnic enterprises gradually improve their brand building, there will be a world-wide brand with high brand value added to the upright "domestic products", and the phenomenon that the brand of the country will become a foreign brand will disappear naturally. Feng Dong confidently said, "the development of the future will be faster and better. Eventually, the brand shoes made in Chengdu will be developed into" China's creation ".

At the same time, AI min Technology Center Office Director Gong Keyuan said that AI min shoe industry, which has opened stores in Chengdu's important high-end business circle, is the only product that has been awarded the title of "export exemption" by the AQSIQ. It is reported that the inspection and testing center of the group company. Invested nearly 2 million yuan to purchase leather color fastness tester, shoe wear tester, leather rupture strength tester and other testing and testing equipment. At the same time, we constantly increase the testing content of raw materials and finished products, and strengthen the detection of formaldehyde, azo, fumaric acid two methyl esters, heavy metals and other chemical properties, in particular, require the suppliers of raw and auxiliary materials to provide corresponding test reports. Reporters also learned that AI min in January 2001 in the footwear industry in Sichuan Province, the first to obtain import and export rights, export volume increased from 260 thousand U.S. dollars to 2010 exports of 31 million U.S. dollars, nine years increased 118 times, nine consecutive years ranked first in Sichuan footwear manufacturing industry, which fully demonstrates the quality of local footwear industry excellent products. The brand also said that the company set up a branch in Dusseldorf, Germany in 2005, laying the foundation for enhancing the popularity of Chinese brands in the European market.

　　 Authoritative statement

There are 100 pairs of "made in Chengdu" in the world.

In the course of the interview, the reporter learned that China's footwear industry is divided into 4 centers, namely, Wenzhou, Fujian, Quanzhou, Guangzhou and Chengdu in Zhejiang. Among them, Wenzhou, Zhejiang, mainly produces leather shoes, including red dragonfly, AOKANG, Kangnai and other brands. Fujian Quanzhou is famous for its sports shoes, including Anta, rich birds, del Hui, 361, XTEP, Jordan and other brands. Guangzhou is China's earliest and largest shoemaking and sales base; Chengdu Wuhou District mainly produces women's shoes, and has built Chinese women's shoes, with an annual output of over one hundred million pairs of shoes.

Relevant industry insiders said in an interview with reporters, since Chengdu gained the regional brand of "China's women's shoes capital" in 2005, the production of shoes shoes ranked the third in the country, and sales of products all over the country, and exported to more than 30 countries and regions. "100 pairs of women's shoes in the world have one pair of" Chengdu made ". In recent years, the footwear industry of Wuhou has nurtured a large number of women's shoes, such as sheme, Amiky and so on. We have set up a series of marketing activities of "Wuhou direct selling shoe city", and have opened up a series of marketing activities such as through train, "Miss International Beauty shining shoes", "Wuhou shoes into the community" and so on, so that the general public has formed the habit of "buying shoes to shoes". The successful introduction of the famous international footwear brands such as France and Italy has promoted the first brand name of the first brand in the country to enter the Wuhou direct shoe city, promoted the establishment of Liaison Office of Dusseldorf Exhibition Group China Limited and signed a strategic cooperation agreement with Dongguan world footwear headquarters base.

Reporters learned from the relevant departments, in July 2007, the Chengdu municipal government formulated the "Chengdu footwear industry cluster development plan", one of the biggest bright spot is to build Chengdu into the nation's largest shoe-making base. According to the plan, it will reach 100 billion yuan by 2015 and become the largest shoe-making base in the country. After entering these local brands, we have reason to believe that the footwear industry in Chengdu will go further.