Foreign Brands Have Entered China'S Leather Shoes Market.

Chinese system footwear industry It has been playing a pivotal role in the global market and has a high market in every subdivision. share With the advantage of accumulated industry over the years, it has been favored by foreign businessmen and consumers. Especially leather shoes, data show that in 2002 China exported 950 million pairs of leather shoes and 1 billion 390 million pairs of leather shoes exported in 2006. Although international Trade Constant friction has a certain impact on export sales, but now it is showing a steady development trend. When Chinese leather shoes shine in the foreign market, foreign brands also notice that they have huge potential The Chinese leather shoes market is scrambling to grab the big cake.

China is not only a famous shoemaking center in the world, but also a big consumer of footwear. It is reported that China consumes nearly 2 billion 300 million pairs of footwear products every year, which has surpassed 2 billion 200 million pairs in the US market and ranks first in the global footwear market, and the sales proportion of leather shoes has risen from 32% in early 2009 to 32% in the past. Life and leisure extension. Analysis of the total domestic footwear consumption, 85% for low-grade goods, less high-end footwear, so this has created a good market environment and conditions for foreign leather shoes brand.

Fittone, the classic leather shoes brand from Italy, is the first to win the race. Business opportunity In 1997, he set up an operation center for China in Hongkong, China, and began to expand the wide market of Chinese leather shoes. The brand name Fittone is a brand of Asian casual shoes for men. The success of Fittone is not an accident. This century old brand, from its birth to its fame, has been highly sought after by the nobility gentlemen of Italy. With its hand-made leather shoes as its design concept, it integrates the refined and luxurious details of the nobility, and creates a perfect combination of beautiful and practical shoes. Island, Sicily and sardine Island, and even across the Alps area and France, Switzerland, Austria and other countries. Today, this trend has blossomed into the Chinese market. Fittone, through the in-depth study of the mainland China's hand-made leather shoes consumer market, aiming at the real needs of Chinese consumers, relies on a strong R & D team exhibition to provide the market with new, fashionable, romantic and sporty aristocratic flavour men's leather shoes, in order to better make the brand shine in the Chinese market. With the advent of handmade men's shoes, Fittone has decided to set up a wholly owned Dongguan Footwear Co., Ltd., and authorized its full operation in the Southeast Asian market, and continues to present the most fashionable and fashionable products for consumers in Asia.

The establishment of Dongguan City Shoes Co., Ltd. has fired the first shot of Fittone's brand on the mainland's hand-made leather shoes market. As the first brand of Fittone casual leather shoes made in China with genuine leather and leather products, in order to ensure the quality of products, the operation of Fittone is almost entirely done by hand. It extends Italy's hundred years handicraft process. It is very specific for different styles of design. Each shoe has 3-7 different shoes width to choose from, so as to achieve precise fit and comfort. For the fashionable male consumption group over 18 years old, we will make exclusive personalized hand-made high-end leather shoes, enjoy the unique noble quality and fashion style, and firmly conquer the market with solid price, fashion design and noble quality.

In addition to managing Fittone's suitable import and export business, Dongguan City shoes Shoes Co., Ltd. also owns a brand SIMUL. The company has its own factory, its own import and export business of shoes and garments and bags, and has now expanded to more than 70 countries. At the same time, the company also set up a professional shoe and clothing sales company specializing in channel sales. Its professional team and logistics distribution system aim at parity, fashion, small profits and quick turnover, and create and build the terminal retail brand of Chinese shoes and clothing with original and distinctive business philosophy and business mode. The company also attaches great importance to the development of Fittone casual hand-made men's shoes in the Chinese market, creating a new mode of worry free shop for joining customers. Customers only need to provide an empty shop. Other professionals in the decoration, training, display, advertising planning, and guidance business have joined hands to build Fittone's hand-made men's shoes into excellent leather shoes. Brand has become a benchmark brand in the fashion industry.

China is a big consumer of 1 billion 300 million people. The market prospect of China's leather shoes industry will be limitless. Especially in the case of expanding domestic demand, with the increase of the disposable income of urban and rural residents, the acceleration of urbanization and the rapid development of the retail market, it is expected that the sales and sales volume of leather shoes will maintain a rapid upward trend in the future. Fittone will continue to upgrade its overall image, product structure, channel terminal and so on. We will create high-quality handmade men's shoes in all directions, and move towards the goal of becoming the first iconic brand leader in China's hand-made men's leather shoes market.