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The Famous Fashion Department Store In Shanghai Will Open The First Flagship Store In China.

2012/8/3 10:30:00 40

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The chief executive of the department store, micro-blog, has revealed that it will open its first flagship store in Shanghai and is expected to open in the second half of next year.

This is also the first return of Lac Crawford after he left Shanghai in 2006.



Lian Crawford shop


In July 31st, Lian Crawford said that it was true that the flagship store was opened in Shanghai, but the head of the Beijing area said that the details of the shop location were not yet finalized.

According to foreign reports, the flagship store, which is about to open in the second half of next year, covers an area of about 16 thousand and 700 square meters, and is also the largest shop in the company.

Earlier, it was reported that LK might return to its original location, Shanghai Times Square, but insiders said that the shopping mall was limited in size and could take nearly 20 thousand square metres to the whole store.


Lane Crawford has announced two new senior appointments, and the new executive director will perform his duties in early September, responsible for procurement, marketing, shop planning and business planning.

The new business development and executive deputy general manager of online affairs will take the responsibility at the beginning of this month, responsible for e-commerce and omni-directional retail promotion strategy, and integrate the Greater China retail and online sales channels.


The purpose of the personnel adjustment is to strengthen and consolidate China's retail and global e-commerce businesses and reflect the diversified and comprehensive retail strategy currently implemented by the company.

Lian Crawford expects the total retail floor area to expand by 35% in the next three years.

Beijing district official said, Beijing Yintai Center new shop will be officially opened in the year.

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