Clothing Industry: Electricity Supplier Service Should Conform To Localization

< p > statistics show that in 2012, China's < a href= "//www.sjfzxm.com/news/index_c.asp" > network retail > /a > total amounted to more than 13000 billion yuan, accounting for 6.2% of the total domestic retail sales.

According to the principles of economics, when the total retail sales of a business model exceeds 5%, it will affect the total retail sales of the whole country.

In the past two years, e-commerce is no longer a business model that people feel just as well without much impact. It is evolving into a business model that will affect the domestic retail format.

In August 6, 2013, at the CEO summit meeting held in Beijing by ICSC International Shopping Center Association, participants shared their views on the impact of e-commerce on the development of China's physical industry according to their rich experience in the field of industry.

< /p >

< p > < strong > the advantages of combination of virtual and offline under the line < /strong > < /p >

< p > all products sold by physical stores can be duplicated online. Therefore, entity retailers should also enter e-commerce and play a synergy between online and offline businesses.

At the same time, cultural soft power, on-site participation, live broadcast, and various activities are the key to pull the retail industry, which can form the competitiveness of the entity, and the physical store will deliver the goods online.

In this way, pure e-commerce will have no advantage. This is the direction of pformation of China's retail industry, and the combination of virtual and real can be brought together. This move will also reverse the decline of retail entities.

< /p >

"P," Mr. Marvin Morrison, ICSC senior global president of the International Shopping Center Association, said: "ICSC will hold more than 300 events every year. Although e-commerce is very developed now, ICSC believes that the retail industry needs to communicate and communicate.

Now there is a trend in the United States that shopping centers should not be measured by rent, but will bring more medical services and banking services to shopping centers and attract more people.

< /p >

< p > > a href= "//www.sjfzxm.com/news/" > electricity supplier industry < /a >, besides Taobao Tmall platform, more importantly, those engaged in sales business specific businesses.

If we simply think that the rise of online business entities, entities will be increasingly flagging, it is to simplify the future of the melee.

< /p >

< p > it is the brand effect that has been established through physical stores for many years that these businesses will soon break out after the sale platform.

The entity store has become a guarantee of reputation when selling online. Taking intime department store as an example, it sells more than 1000 yuan of luxury goods on Tmall. If an unknown merchant sells similar goods at the same price, the buyer will be worried about buying fake goods. But when the intime department store in Hangzhou sells on Tmall, buyers will be willing to believe that this is the competitive advantage of the entity business.

< /p >

If P shop is good enough, is the entity store no longer? I think the deepest ones are probably those who have never had a physical store and grew up on Taobao platform.

An interesting phenomenon is that a brand named a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" brand has achieved rapid growth from scratch after fully realized by Taobao. It chose to set up a physical store in more than three or four line cities at the end of 2011, so as to make up for the shortage of penetration rate.

< /p >

"P", coincidentally, the same blue diamond, originating in the net sales, also set up a physical store to enhance the customer experience after gaining a firm foothold.

These businesses, which rely on the rapid growth of the electronic commerce platform, have become the new force of the "physical support" entity retail industry.

< /p >

< p > < strong > Supermarket: e-commerce service localization, < /strong > /p >

P, WAL-MART, Carrefour and other overseas retail giants rush to the Chinese electricity supplier market, but "foreign monks are hard to chant scriptures". They all encounter problems like localization, logistics and services.

< /p >

< p > last August, the Ministry of commerce website formally approved WAL-MART's acquisition of 33.6% stake in shop No. 1.

After the increase in investment, WAL-MART finally held the absolute holding power of No. 1 store in its hands, its shareholding ratio was 51%, Ping An Group held 39% shares, and 1 shop founder team accounted for less than 10%.

< /p >

After the WAL-MART holding 1 shop, P will become China's largest online retailer with online virtual stores and multi-channel marketing outlets.

< /p >

"P > WAL-MART Sharp Asia real estate CEO Peter Sharp said:" from WAL-MART's point of view, Japan, India and China are relatively strong in terms of electricity providers. Japan is not calling electricity providers now. It's called mobile phone business.

From this point of view, we must localize our services and find different ways to do sales in different regions.

Shopping centers such as Wanda have the ability to be able to adjust to attract developers in China is not much, we developers need to work together with the owners.

< /p >

< p > < strong > department store: under pressure, "counterattack" method < /strong > /p >

< p > traditional a href= "//www.sjfzxm.com" > department store < /a > is facing greater competition pressure, but it is not without opportunity.

Depending on the online and offline integration, differentiated competition and business mode innovation, the department store industry can succeed in "counterattack".

< /p >

Liu Bingfu, deputy general manager of Wanda Department Store Limited, said Wanda has developed many projects in the country, including both department stores and shopping centers. Now the department stores and shopping centers are integrated, gradually reducing the retail formats such as clothing, and increasing the experience of P.

If it's just an independent department store, no dining and entertainment formats will be eliminated.

Wanda is also doing online, and has the advantage in this regard, because there are many projects in the country, including shopping malls, shopping centers, hotels and office buildings, and have accumulated a large number of members.

< /p >

< p > it is understood that there are not a few "electric shock" department stores.

Since 2012, large scale department stores in Beijing have launched their own e-commerce platform.

E-commerce in Tianjin department store is being planned.

At the same time, department stores should take the wrong way of operation and differentiated marketing to target customers. Traditional department stores are taking advantage of the development trend of shopping centers.

< /p >

Rowan Verwoerd, director of development at P C&A, said that business is a process of retail sales. We should try our best to create what people want to expand the market.

Whether e-commerce or mobile phone business, we must identify the needs of consumers to adapt to this change.

< /p >

＜p＞　　网购成为重要销售渠道，对实体百货的消费者、品类、品牌形成影响和潜在冲击是大势所趋，实体商超应更多考虑结合两者长短板进行融合的问题;实体商超应在打好自身商品和服务基础、建立并维护好忠诚消费者系统及商家CRM系统的同时，做好对主流网购网站、目标消费者、品牌商家与实体商超的跟踪研究体系，必要时甚至可以考虑与标杆品牌商家建立战略合作伙伴关系，合作研究网购发展的影响及应对措施;实体商超在结合自身资源与定位的基础上，可以考虑适当时候采取与主流B2C平台网站合作、自建网上商城等方式进入网购市场，并考虑与会员系统联动、3G手机互动应用结合;实体商超可以通过购物环境的体验性增强、强化餐饮、娱乐、服务等功能的“购物中心化”方式增强吸引力，同时也可以借助功能的增强，运用会员卡、团购卡等工具实现消费的“

Links and bundles.

< /p >

< p > < strong > shopping center: do five major upgrading to cope with the impact of the electricity supplier < /strong > /p >

< p > "experience economy". This is a very popular term in the past few years. This is exactly the way to survive in many commercial real estate.

For example, a shopping mall, a family of three in which to eat lunch, go to the cinema to see the latest blockbuster, after reading, go to UNIQLO shop (the same price with Tmall shop), buy a season's < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >, an afternoon away so that such a full range of consumer experience is not available online shop.

Online shopping is a kind of individual behavior, while shopping in the physical store is often a social behavior, which is the charm of the real commercial real estate consumption mode.

< /p >

< p > shopping is now inseparable from "a href=" //www.sjfzxm.com "entertainment" /a ". People who pay attention to quality of life will still go shopping. This is a form of entertainment. Online shopping should not reach the natural enemy of shopping centers.

Even so, shopping centres can not be satisfied with the status quo. They should regard the impact of the electricity supplier as a historical opportunity to upgrade themselves and upgrade from five aspects.

Service upgrading, upgrading service level, launching more intimate service measures, upgrading formats, continuously optimizing formats and multi format linkage operation, upgrading space, creating experience atmosphere, creating leisure space, upgrading marketing, increasing sales promotion efforts, expanding brand influence, upgrading strategy, and actively embracing electric business rather than exclusion.

For those commercial real estate that simply does not have much technical content and rely solely on "lots", Taobao and other Internet commerce platforms will indeed cause impact, but for intensive farming or unique commercial properties, the sky is still vast.

< /p >

< p > > Li Bin, director of the commercial real estate department of Longhu group, recalls: when we were young, oil was a scarce resource. Now there is still less oil, but sooner or later the cost of oil will be higher than that of alcohol.

From this point, we can explain the relationship between shopping centers and electricity suppliers.

At present, department stores and shopping centers are not doing retail business. They do not consider consumer demand. Instead, they are doing business.

Now do not be afraid of electricity providers, but if the electricity supplier like Gome to buy land, it is terrible.

In the future, shopping centers will have to do retail business if they want to resist e-commerce.

< /p >

< p > < strong > consumer experience is the fundamental of online and offline operation < /strong > /p >

Ms. Fang Yushan Sara Fang Horton, chief representative of the P ICSC International Shopping Center Association, concluded: "the application of e-commerce mode to the traditional retail industry is a" highway "that can make the enterprise develop rapidly, low cost of sales, precise positioning of the target customers, the formulation of one to one personality marketing, and rich and comprehensive information. In the near future, more and more traditional retail enterprises will extend from their single traditional channel marketing mode to e-commerce marketing mode.

< /p >

< p > in fact, whether the traditional retail giants such as metro are online "novice novice", or WAL-MART's electricity supplier market "old players", whether it is to fight the price or fight mode, will eventually return to the consumer experience.

In the process of online shopping, consumers are most concerned about, besides price, product quality, innovation service and so on. In these areas, continuous improvement and innovation is an enduring topic for e-commerce providers.

How to carry out the current economic situation and other cultural knowledge dissemination, health communication, and all kinds of high level literary and artistic activities and social activities at the scene, and how to make full use of the people who eat, drink, play, buy, participate, appreciate, listen, charge, health care and so on, and pull the retail industry through soft power, this e-commerce can only be disappointed. This move will reverse the decline of retail a href= //www.sjfzxm.com > /a.

< /p >