A Spokesman Should Have The Qualities Of High Quality And Low Quality.

Classic dialogue: a qualified spokesperson must have the quality of being "blind at the top".

The spokesman absolutely needs the accumulation of experience and knowledge.

To be a good spokesman, a public relations manager must have enthusiasm.

The long term good relationship between a spokesman and a reporter can bring a good news spark.

The spokesman needs a circle of his own.

China spokesman network: how do you see the role and status of the spokesperson in the company?

Xia Xia: in a broad sense, people in charge of the company, public relations managers and others who have opportunities for external communication are all speakers.

With the modern enterprise system becoming more and more perfect, enterprises becoming more and more internationalized and corporate social responsibility becoming more and more recognized by enterprises and the public today, corporate public relations / spokesperson is becoming the communication bridge between the enterprise and the public, and he / she also bears the responsibility of important internal communication within the enterprise.

I think a qualified spokesperson must have the quality of being "blind at the top".

"High eyesight" is that he / she should have a wealth of knowledge, including industry, enterprise products, technology, and economy. At the same time, he should grasp the industry policy of the country, and he / she should understand the overall strategy and layout of the company. Therefore, in the formulation of the public relations strategy, public relations managers should contribute their professional vision and professional experience in a large economic and policy environment. Public relations managers often need to talk with the management level, many times, CEO himself about a time's PR strategy or even practice.

In fact, manuscripts can be drafted by ordinary public relations staff, but public relations managers who have a large amount of information inside and outside must grasp the manuscript's viewpoints, attitudes and directions, and also consider the key words. For example, media communication, it is true that media communication can also be done by ordinary public relations staff. However, when a big event occurs, especially when there are crises or potential crises, communication between the public relations manager and the media can pmit the most accurate news to the media at the first time, and at the same time, grasp the outsiders' first hand attitude towards events / companies, such as internal communication -- collection and screening of internal information of the company, which requires a lot of internal communication work of the public relations manager, including horizontal and vertical. A "low manager" means a public relations manager should be willing to do something "trivial".

Therefore, it is hard to be a competent public relations manager. Learning and communication are two important events throughout his / her career.

In view of the nature of the PR Manager's career, I believe that no matter how the organizational structure of the enterprise is concerned, the organization of the public relations department must be flat, which minimally reduces the flow of information flow and makes the organization's action quite flexible.

China spokesman network: where is the strength of the domestic spokesman?

What is the short board?

Please list some excellent speakers.

Xia Xia: a spokesman absolutely needs experience and knowledge to accumulate. This occupation is a lifetime occupation.

As a spokesperson and public relations manager, it takes a lifetime to learn knowledge, listen to others and train communication skills.

A good speaker / public relations manager must be full of personality.

In addition to the words and phrases, they all contain intelligence and wisdom.

This should also be a realm of life pursuit.

To be a good spokesperson / public relations manager, I must be enthusiastic (passion). I think this is a necessary condition.

Enthusiasm is the driving force for your learning, the power to communicate with others, the cornerstone of your charisma, because enthusiasm can infect people, and the most direct thing is to infect journalists, infect their superiors, and infect their subordinates.

A successful spokesperson may be a public relations manager in the enterprise, and almost to the vice president, but in a country is a diplomat ordinary diplomat is a diplomat, and a successful diplomat is a diplomat.

I can not comment on the domestic spokesperson, but I know that there are many outstanding diplomats in China: Zhou Enlai, Gong Peng, Song Meiling, He Zhenliang and so on. They are all full of wisdom and charm.

China spokesman website: what kind of relationship do press reporters and journalists have to you?

Xia Xia: press spokesman / corporate public relations manager and journalist should be a cooperative relationship.

The result of this relationship is a win-win situation. The public relations manager conveys the information to the enterprise, and the journalist has the news subject and the news report.

The relationship between a spokesperson and a journalist must be mutual respect.

Public relations managers should not require journalists to speak well about their own businesses, nor should they care about the time and layout of the reports, but he has the right to ask reporters to report them faithfully.

Journalists should not abuse their right to speak and adulterate personal reports in news reports.

The disrespect of one side is the mutual relationship and the respective career development of both sides.

The long-term good relationship between the spokesperson and the journalist can produce a good news spark, which is constructive to both the enterprise and the media.

China spokesman network: does a domestic spokesman need a circle to explore experiences and learn from each other?

Xia Xia: of course, there is a good circle. Just like doctors, lawyers, accountants, teachers and journalists, the spokesman can and should be included in the occupational system.

This is conducive to the establishment of professional norms and professional ethics, which helps the outside world to understand this line correctly, and also contributes to the healthy development of this profession.

Brief introduction of Xia Ying: Xia Xia Ying, senior manager of public relations, and spokesman for SMIC international manufacturing (Beijing) Co., Ltd.

14 years of experience, including microelectronics, medicine, certification and professional consulting.

In 2003, he began his career in public relations. He started his career as a public relations company, from manuscripts, media communication, news events planning, customer management, and has been trained by professional PR companies.

Since then, he has been working in the public relations department of an enterprise.

Before 2003, he worked in the management of science and technology in the Institute and engaged in administrative management in the enterprise.

Life perception: public relations work requires knowledge, understanding, and a positive attitude.

The knowledge and experience of the first 8 years laid the foundation for public relations.

SC: the China spokesperson Club (SC) is a non-profit organization sponsored by unnamed communication, Tsinghua University international communication research center and some influential multinational spokesperson. It is a non-profit organization tailored for the spokesperson. The official website of the spokesperson club, China spokesperson net (www.51fayan.com), aims to promote the professionalization, standardization and internationalization of the spokesperson, and promote the communication and communication between the spokesperson, the spokesperson and the media. At present, the club is mainly serving the spokesperson and team of more than 600 world top 500 enterprises in China and 500 strong enterprises in China, and welcomes the growth enterprises to join the club.