Conventional Color Display Methods In Stores

Color is different from hue or hue.

Like the same color, yellowish yellow is higher than yellow and yellow. In different hue, yellow is higher than red.

Lightness is an important index in color. Therefore, a good grasp of the change of brightness can make clothing on the shelf become orderly.

The lightness arrangement method arranges colors according to the order of lightness and depth. Color changes progressively step by step, giving people a quiet and harmonious sense of beauty. This arrangement is often used in side hanging and stacking display.

The lightness arrangement method is generally suitable for similar colors and adjacent colors with certain gradients on lightness.

But if the lightness of color is too close, it is easy to mix up, but feel inanimate.

1., shallow and deep: in general, people have a tendency to pursue stability in vision.

Therefore, we usually use the shallow and deep lightness arrangement on the shelf and display color of the store.

It is to put the bright clothes on the top, and the low brightness clothes are placed below, so that the whole shelf can be visually enhanced.

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We usually use this method when we are in human modeling and hanging out.

But sometimes, in order to increase the dynamic of the store, we often use the opposite method, that is, to increase the activity of the store in the deep, shallow way.

2., left, deep, right, shallow: in practical application, there is no need for dogma. It is not necessary to be left deep or right, but also to be right, shallow, left deep. The key is to have a unified sequence specification in a store.

This arrangement is widely used when hanging on the side. Usually, in a shelf, some colors with different shades of clothing are arranged in an orderly way according to the change of lightness, so that there is a sense of well organized vision.

3. before shallow and deep: the color and brightness of clothing will also give people a sense of progress and retreat.

With the rule of color, we are

You can put the bright clothes in front and keep the lightness behind.

And for the whole store's color planning, we can also put the low lightness series on the back of the store, and the high brightness series is placed in the front of the store, so as to increase the sense of space of the whole store.

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According to the arrangement of red, orange, yellow, green, green, blue and purple on the color ring, it is also like the rainbow, so it is also called the rainbow method. It gives people a very soft, cordial and harmonious feeling.

Rainbow arrangement is mainly used in some colorful clothes.

However, in addition to individual clothing brands, in fact, we encounter very rich colors in a single clothing brand, and very few, so the actual application opportunities are relatively small.

Interval arrangement is the most popular way to display in the store side.

This is mainly due to the following reasons:

The 1. interval arrangement produces a rhythm and rhythm through more than two color intervals and repetition, making the store full of changes and exciting.

2. the color of clothing in the store is complex, especially women's wear, not only has many styles, but also the color is very complex. Sometimes in a series it is difficult to find a set of clothing combinations that can form gradual arrangement and rainbow arrangement.

And the spacer arrangement method has wide adaptability to clothing color, which can make up for these problems.

Because of its flexible combination and wide application, the spacer arrangement is widely used in the display of clothing as well as its aesthetic effect.

The method of interval arrangement seems simple, but because in practical application, clothing not only has color changes, but also changes in clothing length, thickness, plain color and color clothing, so we must consider comprehensively. At the same time, the change of the number of intervals will make the rhythm of the entire display surface rich.