The Successful Marketing Method That Brand Clothing Stores Can'T Understand.

As we all know, in the operation process of garment enterprises, the key is the careful construction of the terminal shops.

If the various clothing marketing strategies of enterprises can not be ended at the end.

This operation platform landing, performance improvement is impossible, input-output will be low.

Many enterprises are trapped in the bottleneck of development. One of the important reasons is that they fail to grasp the key to improving their performance.

So, what is the key is terminal store clothing marketing strategy.

No matter what kind of operation strategy the enterprise implements, if it does not catch this

In the final stage of contact, all efforts will become a bubble.

In recent years, China's local garment enterprises have made remarkable achievements, especially sports brands, men's clothing,

Many well-known brands have emerged in the field of clothing and footwear, and industrial clusters have also been formed.

However, we have found an astonishing conclusion that although these well-known brands have set us a successful example, these successful marketing strategies have limited guiding significance for latecomers.

To sum up, there are 3 main successful clothing marketing strategies for famous brands in domestic clothing industry.

1, to win by opening stores: when many enterprises and brands were still immersed in the wholesale sale through agents or entering the shopping mall, some enterprising and courageous enterprises began their "enclosure movement" in the national market, vigorously opened their own stores, and formed an expansion mode of "opening more stores, opening large stores and opening up good stores", thus rapidly establishing the channel advantage and brand influence.

In the implementation of the "enclosure movement" at the same time, relying on "celebrity endorsement + CCTV advertising"

Strategic mode, many garment enterprises set off a vigorous brand building campaign in the whole country, and at the same time, promoted the opening speed of franchised stores.

3, rely on products to win: these enterprises rely on opening stores and disseminate rapidly to occupy the market heights. Then, through the well-known designers and designers at home and abroad, they continue to innovate in product research and development, in order to match the increasing number of franchised stores and mass advertising, and strive to make products conform to the brand concept and image.

Today, if a garment enterprise tries to succeed with such experience, it is just like a fool's dream. For the "multi shop", the cost of opening a shop today is not the same as that of that year. In terms of communication, not only the cost is rising, but also the media is diversified and fragmented, and the traditional cost mode of the delivery mode is greatly reduced.

How to support the R & D capability?

In short, the successful clothing marketing strategy in the past is no longer applicable in the present and future. Only by jumping out of the past thinking mode can we create a blue ocean.