Retail Opportunities Are Complex And India Market Is Coming Back Again.

The young generation of India is sensitive to fashion and touch, providing a good opportunity for the retail industry to expand the market.

However, fashion consumption in India has entered a new stage, and its consumption crowd has become more difficult to please.

In India, the trend of fashion is complex and changeable, and all kinds of fashion trends are intertwined.

From "The Statesman" recent reports, European brand shoes Buggati is another foreign brand entering India fashion crowd view.

The owner of the brand is AstorMueller, and Tim M ller, President of the company, says India's young people are sensitive to fashion and touch, which provides a good environment for the retail industry.

Buggati is entering the India market through online fashion shopping websites. Its series of products will also be exhibited at the Lakme Fashion Week Winter/Festive, held in Mumbai, India, China (Fashion).

Tim says there are many reasons for entering the India market.

Tim said, "for many years, we have been closely linked to the India market in manufacturing.

The product is only a natural step to India.

As a shoemaker, we planned carefully from the very beginning, before we chose this opportunity, "he added.

According to Tim, they could have pushed this brand of shoes to the India market a few days ago, but decided to postpone the time.

He said, "now the fashion consumers in India have entered a new stage of consumption. They have become more critical and more difficult to please.

We see this trend through consumers of different ages.

So in many ways, we are also in India.

Open up new paths, and other fashion brands will also be like this.

Referring to how to look at the rapidly developing fashion industry in India, Tim said: "India's fashion industry is more complex and changeable in my view.

There are the western style of casual breeze and party dress, and the popular style of fashion.

Then it became popular again.

The designers of the cloth for the upper class in India also pursued this craft.

Tim also hopes to see that the customized shoes have bright market prospects in India.

He said, "I heard that there are many small shoe shops in different cities, so there are still demand groups for customized shoes.

Since these small shoes are in large markets all over the world, they can't exist in India.

Young consumers in India will soon understand the value of these small shoe shops.

The key to entering the India market is not whether to enter the India market, but how to enter the market.

Grandfather Johann M M ller set up Johann M u ller customized shoe workshop in schweill, Germany in 1920s.

Tim's father, Hans M ller, has expanded its business by launching a series of products from Italy and Portugal.

Later, with the ability to predict the trend and market behavior of shoes, Tim has brought the family business to a new height. He also realized that it is not easy to take over the shoes of his grandfather and father.

"Everyone needs a pair of fitted shoes. We need to bring more quality shoes to more people," Tim said.

This requires increasing production under the premise of ensuring quality, but also providing more acceptable prices.

We started from the German market and gradually expanded our business to other European countries. Now our business footprint is in 35 countries.