Amazon Set Up A Running Shoe Hall Aiming At The Movement Of Chinese People

Today, Amazon China formally announced the establishment of running shoes hall.

It is understood that at the time of launching running shoes hall, Amazon China has also introduced nearly 2000 running shoes from the United States, Japan, Germany, Italy and famous domestic running shoes.

In addition, the launch

At the same time, Amazon China also carried out some

It will launch an online challenge called "50 kilometers running challenge" with the sport APP tulip sports, giving users promotional benefits by uploading running track and running volume data to registered users.

Amazon said that in recent years, the craze for running hot has increased the sense of exercise awareness of the Chinese people, and has also increased consumption and strong demand for all kinds of running equipment.

China has captured the consumption demand and launched a running shoe hall in time, hoping to provide consumers with specialized running shoes and equipment and sports consumption guidance.

Related links:

As a traditional high-end department store, Marcus is facing the problem of customer aging. In fact, the problem is more serious than that of Messi's department store (which has embraced the younger generation) and Nordstrom has attracted younger generation through discount stores. The average age of its core customers is 51 years, and the annual income of the family is over 250 thousand dollars. The work is very busy, but many people still shop at least once a month.

In this regard, Marcus CMO, Wanda Gil Hart of the department store, said, "all we have to do is find out all the ways to make them find their favorite things more easily and conveniently."

Personalized recommendation is the first train of thought: department stores analyze their customers' purchase history and online browsing records, find their preferences and send customized email reminders, that is to say, shops should become customers' preferred buyers.

Meanwhile, in order to make the purchase more convenient, Marcus store has implanted a service called APP Snap. Find. Shop in the APP, which makes it easier to purchase.

For example, when a customer finds a beautiful handbag in some place, he can use this APP to take a picture. Then the system will compare the whole inventory system to find this handbag or similar commodity. This promotes customer's unplanned purchase through convenience.

Of course, the "traditional" mobile apps of Marcus store are not so traditional: compared to the applications of competitors, this software can not only buy things, but also integrate Instagram and Pinterest social platforms together, while promoting customer online purchase, it also meets their needs for communication.

At present, 3/4 of Marcus's department stores' luxury consumption is affected by "online", because in the mainstream social platform including Instagram, twitter, Facebook and Pinterest, Marcus has more than 1 million 200 thousand fans: only 24% of the total sales of $4 billion 800 million in 2014 came from online and mobile terminals.

Gilhart pointed out that nowadays, online shopping starts with "search keywords", but the advantage of a picture is more than 1000 words. The advantage of searching through pictures is that you can directly turn momentary heartbeat to instant gratification without looking for it, reducing the links between the middle and increasing the purchase possibility.