Han Du Yi Disclosed Its 2016 Double 11 Target For The First Time.

For the first time, it disclosed its goal of 2016 double 11: Sales of 400 million yuan.

Zhao Yingguang, the founder of Han Du Yi house, revealed this ambition in an interview with reporters. He also analyzed the Internet as a new Internet.

The first brand of Korean brand clothing, the biggest competitor of this year's double 11 is still a big domestic and international player.

Double 11 has always been the main battleground of e-commerce. As the online brand of TOP, Han Du Yi house has attracted remarkable attention in the past 11 years. Especially in 2014, it won the whole year, double 11 and double 12 "three crown". In 2015, the double 11 won the Internet apparel brand champion with Tmall 284 million yuan, including millet, HUAWEI, Haier,

Ranked among the top 20 in Tmall's all category rankings at home and abroad.

Since last year, Han Du Yi house has gradually opened up the brand service support system, and has made great efforts to build ecological and empowerment professional institutions such as Zhihui blue ocean Internet brand incubator and Han Du power.

Since the beginning of this year, Korea has launched a two wheel drive mode of "brand + service providers". It has fully opened the nine systems, including Korean intelligence, Korean media, Korean capital manufacturing, Korean customer service, Korean capital storage and pportation, Korean capital operation, Han Du University, Han Du image and Han Du finance, relying on the whole chain of digital business intelligence, making full use of the basic data resources from Tmall, Jingdong, vip.com and other first-class ecological data, and creating the two level ecosystem of the big dress industry.

It is based on this system that Han Du she house, which has both brand names and service providers, put forward the goal of running 1000 brands in the next ten years at the 10th anniversary annual meeting in July.

The concept of the two level ecosystem has just been brought up, which has aroused the keen concern of the industry. The chief of staff of Alibaba, Ceng Ming, sent people to keep a close watch, summarizing the theoretical system and thinking that this may be the next wave of electricity supplier's trend.

For a while, Tencent, Sina, Phoenix, NetEase and other major media platforms reported this.

At present, the Korean capital has successfully built the first two level ecosystem in China.

"This is the seventh double 11, and Han Du Yi house has been growing and upgrading constantly on this stage. Its strategic positioning is becoming clearer and clearer. As in previous years, it still does not pursue ranking. Instead, it regards this double 11 as another rare test opportunity for the two level ecosystem built by Han Douyi."

Zhao Yingguang said, as early as the 2015 double 11 before, the Korean clothing shed put forward, the correct view of the double 11 ranking, not alone in pursuit of ranking, but focus on long-term development, hard work.

Great minds think alike, and Han Du Yi she is the largest Internet player on the Internet. Fang Jianhua, founder of the company, also put forward the same view in the 2016 double 11 mobilization conference.

The goal is 400 million. "We think this is a goal that can be achieved, and the most conservative estimate is 370 million."

To achieve this goal, Zhao Yingguang believes that the biggest competitor is still a big domestic and international brand. The traditional big brands have come to the line. The competition between the two 11 is fierce year by year.

It is understood that the preparations for the double 11 of Korea's clothing shed started in May. There have been several preparatory meetings, preparations for goods, training of new customer service personnel, continuous upgrading of business intelligence, introduction of automatic equipment in storage and pportation centers, commissioning in September, and commissioning in October, and the efficiency of shipments has been greatly improved.

Since the beginning of this year, as a representative of the content business, the net red business has suddenly come to the forefront, and Han Du Yi house has already started the layout and trial in this area. For example, in the form of live broadcast, more than 20 live broadcast scenes have been created in the two office areas, and a professional direct broadcasting studio has been built. Dozens of brands have been launched in a high frequency live broadcast, and the large-scale 100 day serial plan launched in the name of the group has been going on continuously for one hundred days.

These live broadcasts or their own invitations, or inviting all kinds of net red, have increased sales volume, gained experience and accumulated popularity, and at the same time, the cooperation mode with net Hong has become increasingly mature.

According to Zhao Yingguang, the latest round of big action is the Seoul fashion week, and Han Du Yi house is holding a contest for fashion designers in South Korea. Some of the more than 2000 entries will appear in Seoul fashion week.

Correspondingly, during this period, Han Du Yi house will organize more than 100 famous red nets in China and South Korea for more than 300 times of live broadcast.