Anta'S First Quarter Results Continued Strong Brand FILA, DESCENTE To Increase Revenue

Sales of other brands of Anta group based on FILA increased by 80% to 85% over the same period last year.

Anta, a local sports brand, has maintained a steady growth trend.

In April 10th, Anta sports released its performance in the first quarter of fiscal year 2018, and its sales increased by 20% to 25% over the same period in 2017.

The more concerned data is that the sales of other brands of Anta group, which is mainly based on FILA, increased by 80% to 85% compared with Anta's main brand.

In the same period last year, this figure was 40% to 45%, and now it has doubled.

In the 2017 fiscal year, Anta has made the best performance in history, and its annual business income reached 16 billion 692 million yuan, up 25.1% over the same period last year.

Net profit increased 29.4% to 3 billion 90 million yuan over the same period, exceeding

The estimated price is 3 billion 30 million yuan and the gross profit margin is as high as 49.4%.

Last year, Anta sold more than 65 million pairs of shoes and 80 million clothes.

UBS issued a report that the market still underestimated the long-term revenue potential of Anta group's FILA and other businesses, and the effectiveness of multi brand strategy was remarkable.

In the fourth quarter of 2017, the retail sales of non principal brands increased by 85% to 90% over the same period.

Anta stressed that in 2018, the multi brand strategy is still continuously promoting its rapid growth.

Among them, benefiting from innovation in product range and category, FILA brand is in the first quarter.

Ascension is obvious.

"FILA FUSION, a new trend sport product, strongly attracts young consumers with its brand image and product line.

Through cross-border cooperation with FENDI, AAPE, STAPLE, D-Antidote and so on, attracting young consumers, 5 new stores in 2017 have achieved rapid sales growth, "Anta wrote in the announcement.

In addition to the important growth point FILA, Anta specifically mentioned the high-end sports brand DESCENTE.

This year, the brand accelerates into high-end shopping centers and shopping malls. Currently, it has more than 60 stores, trying to accelerate the acquisition of high-end market share.

Anta's R & D activity cost ratio increased from 5.1% in 2016 to 5.7% in 2017. Over the past five years, Anta's R & D investment ratio has been increasing year by year, the first in domestic industry.

At the same time, Anta set up three design centers in the United States, Japan and South Korea to integrate global design resources.

In the first quarter of fiscal year 2018, Anta said that product R & D innovation is one of the driving forces of growth, "Anta brand A-FLASHFOAM flash technology series, KT3-Rocco KT3-Rocco series".

The C202 marathon series are the latest technology products developed by Anta independently.

In this quarter, Anta's most important marketing activity is the Pingchang Winter Olympic Games.

From sponsoring Chinese sports delegation's admission, award and competition equipment to International Olympic Committee President Thomas Bach wearing Anta down jacket for opening speech, Anta brand logo was highly exposed.

Anta group CEO Ding Shizhong and President Zheng Jie also participated in the Olympic torch relay.

In addition, it is worth noting that in early March, Anta launched the limited edition KT3-Rocco basketball shoes in Losangeles, USA, with NBA warrior star Clay Thompson and its pet dog Rocco as design elements, causing local consumers to rush to buy.

In the February performance press conference, Anta announced that it would officially open the strategy of globalization in 2018 and seek overseas growth opportunities.

Its goal is to increase revenue from overseas market to 40% in the next 10 years. In 2017, more than 95% of Anta's revenues still came from China, and only a small number of distributors in Southeast Asia, Eastern Europe and the Middle East market.

By the end of April 10th, Anta's share price was HK $41, with a total market value of HK $117 billion 400 million, second only to the international giants Nike and Adidas, ranking third in the global sports brand industry.

On the same day, XTEP, a local sports brand, also released its first quarter results in 2018, with an average double sales growth over the same period in 2017.

During the period, XTEP's retail discount remained at a low level of 7.5 to 20 percent off, and retail inventories were at a healthy level for about 4 months.