JEANSWEST Used To Press Semir, But Now It Has 1300 Stores.

Do you still remember that the clothing brand of JEANSWEST was very popular in China in the early years. So far, many post-80s and post-90s still have a deep impression. As early as 1993, JEANSWEST opened the first store in mainland China in Shanghai. At that time, clothing enterprises did not have brand awareness, while consumers chose to compare their prices, fabrics, styles, workmanship, etc., while JEANSWEST made a brand effect very early, and many people were willing to pay for the JEANSWEST brand. JEANSWEST is the memory of a generation of 80 and 90s. It is known as "king of leisure wear". JEANSWEST was founded in 1972 in Australia. In 1993, sunrise founded JEANSWEST International (Hongkong) Co., Ltd., and began to enter the Chinese mainland retail market.

At that time, when a pair of jeans sold for more than 100 yuan was not cheap, JEANSWEST stood at such a price in China. But today, with the emergence of competitors such as UNIQLO, ZARA and the popularity of online shopping, JEANSWEST's living space has become smaller and smaller, and gradually declining. Since 2013, JEANSWEST has cut out six thousand employees and 1300 stores.

JEANSWEST was a famous Chinese casual wear brand.

In 1972, JEANSWEST was founded in Australia. In 1980, Yang Zhao and Yang Xun set up a brook factory with two brothers to collaborate with JEANSWEST to make a costume contract for JEANSWEST. However, ten years later, Yang brothers bought JEANSWEST. At that time, the mainland was at a stage of rapid economic development, so JEANSWEST entered the mainland. In 1993, the first store in mainland China was opened in Shanghai.

With the success of reform and opening up, JEANSWEST also achieved very good results in mainland China, and then began to expand to dozens of cities throughout the country. JEANSWEST was once referred to as "the most popular clothing brand in mainland China" by the media. By 2004, JEANSWEST's annual business income reached 1 billion, becoming the first brand of Chinese casual wear, and the most brilliant year of JEANSWEST in 2012 after 8 years. The revenue of that year reached HK $4 billion 900 million.

Gradually began to decline after 2013.

But since 2013, JEANSWEST has gone downhill. By 2017, the annual revenue has dropped to 1 billion 600 million Hong Kong dollars, and there is still a net loss of 46 million Hong Kong dollars. But in 2018 only five months later, the net loss reached 45 million Hong Kong dollars. This also led to the loss of confidence of JEANSWEST's parent company and the sale of JEANSWEST's business in China by eight hundred million Hong Kong dollars.

The popularity of JEANSWEST in its early years

Although the brand of JEANSWEST is basically missing now, the JEANSWEST in the early years is no less popular than apple nowadays. In the 90s of last century, when many JEANSWEST stores opened, there would be a long queue to enter the shop. It was said that dozens of security guards were required to maintain order.

A small store can create tens of thousands of yuan a day's turnover. We should know that in 90s of last century, the wages and salaries of JEANSWEST employees were only about one thousand a month. It shows how hot JEANSWEST is. However, today, whether it is a second tier city or a county town or town, JEANSWEST has rarely been seen.

There are two main reasons for the decline of JEANSWEST. First, the rise of fast fashion, such as UNIQLO and ZARA, is more and more competitors. It has robbed JEANSWEST's market share, and then the popularity of online shopping has caused an impact on traditional physical shops. At the same time, the world can not remain unchanged forever, and JEANSWEST has been abandoned by the times because it failed to keep pace with the times.