Analysis Of The Competition Pattern Of Men's Clothing: The Effect Of Industrial Cluster Is Remarkable, And The Degree Of Market Concentration Has Been Steadily Improved.

China intelligence network news: since 2016, driven by the upgrading of consumption, the domestic apparel consumer market has been revived and continues to develop towards high-end and diversified. At present, the high-end brand of men's clothing in China is occupied by famous foreign enterprises, and the products of domestic enterprises are mainly concentrated in the low-end market. Domestic men's clothing industry cluster effect is significant, and market concentration is steadily improving.

Men's clothing industry cluster effect is significant.

China's men's clothing industry has formed a "Zhejiang style" men's clothing industrial cluster, represented by Shanghai, Ningbo and Wenzhou in Jiangsu, Zhejiang and Shanghai provinces. It is a "Fujian style" men's clothing industrial cluster represented by Jinjiang and Shishi in Southeast Fujian, and the South Korean Pearl River Delta men's clothing industrial cluster, which has grown independently with overseas advantages such as Hong Kong and Macao.

1, Jiangsu Changshu men's clothing industry cluster

In recent years, Changshu has formed a complete industrial chain with chemical fiber, textile, printing and dyeing, clothing production, textile and garment specialized market, and so on. It is one of the important distributing centers of domestic clothing, and is also a typical representative men's clothing industrial cluster in China. Changshu has 8 towns (districts) named as China's textile and garment industrial cluster Town, and Changshu's down garments, casual wear, warp knitting and other industries occupy the market share in the country, and a number of well-known enterprises such as Bosideng have emerged.

2, Zhejiang Wenzhou men's clothing industry cluster

The clothing industry is one of the important pillar industries in Wenzhou. The traditional Wenzhou clothing industry is centered on suit and formal dress, and has begun to transform into fashion and leisure in recent years. Wenzhou has such business cards as "China's men's wear city", "China's leisure wear famous city", "China's famous knitting city" and "China's textile and garment brand central city".

3, Zhejiang Ningbo men's clothing industry cluster

Ningbo clothing starts with men's clothing, and men's clothing has stronger comprehensive strength. The clothing production of Enterprises above Designated Size in Ningbo ranks the top of clothing production in Zhejiang Province, accounting for more than 33% of the total garment production of Enterprises above Designated Size in Zhejiang province. At present, the total number of registered trademarks of textile and clothing in Ningbo reaches more than 3000, and shirts and suits are the dominant categories of Ningbo clothing. Men's wear brands include YOUNGOR and Shanshan.

4, Guangdong Huicheng men's clothing industry cluster

Huicheng District of Huizhou City, Guangdong province has the title of "China's men's wear city". There are more than 1400 textile and garment industrial enterprises, with an annual output of 90 million men's clothing sets, and the total industrial output value exceeds 9 billion yuan. "JEANSWEST" is China's textile and garment industry in 2016 the top 50 brand enterprises, is also familiar with the brand; "South spin" is Asia's largest wool production enterprises; "gentry" is China's ten largest brand shirt enterprises, these leading enterprises in Huicheng textile and garment industry demonstration effect is obvious.

5, Fujian Shishi men's clothing industrial cluster

Shishi is the earliest wholesale market of clothing in China. It once had the reputation of "stone lions running all over the country and running stone lions all over the country". Shishi is the birthplace and distributing center of "Min faction" clothing. The brands such as Li Lang, nine Mu Wang, seven wolves, Jin Ba, Qipai and Athan Dun are all rising with the help of the well-known trade market. Shishi's clothing industry is well known for its many famous brands such as "China's leisure clothing city", "China's leisure fabric business city", "national textile industry model cluster" and "China apparel demonstration industry cluster". At present, Shishi has built a textile and garment complete industrial chain with the core of garment processing and production, covering raw materials, textile, bleaching and dyeing, garment processing, accessories, marketing and other fields, and has obvious advantages of industrial clusters.

The textile and garment industry has more than 3500 textile and garment and supporting industries, and is the largest pillar industry of Shishi. In 2016, the Shishi textile and garment industry completed 47 billion 330 million yuan in output value, accounting for 50% of Shishi industrial output value. In recent years, Shishi textile and garment enterprises have entered a period of transformation and adjustment.

Steadily increasing market concentration

From the perspective of the industry structure, the domestic menswear brand industry has a stable position, obvious competitive advantages, a higher market share of leading brands, and a continuous improvement in industry concentration. According to Euromonitor data, the market share of homemade men's brand, Hai Lan's home, Luo Meng, YOUNGOR and seven wolves are 4.7%, 1.1% and 1% respectively. Since 2013, the market share of Hai Lan home, Adidas and Uniqlo has gradually increased, and the market share of Jack&Jones has declined.

Source: Euromonitor

Source: Euromonitor

For more information, please refer to the 2019-2024 year Research Report on China's men's wear market prospects and investment opportunities released by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.