Amazon Accelerator Project Push New Mode Commission Down 6%

On August 6th, Amazon launched a new Amazon Accelerator project under the fashion + project.

According to media reports, there are three main changes in the new model. In terms of commission, the Commission will be reduced from 13% to 7%. At the same time, Amazon no longer sells paid click ads on behalf of sellers, and will be free to manage brand advertising by sellers.

In addition, the seller must submit a social responsibility inspection report. For those who have not yet initiated social responsibility audit but want to join the project, they can apply for new audit and submit relevant application certificate within 90 days of joining the project. After examining the report of social responsibility factory inspection, you can get the exposure position of Amazon's own brand. It is understood that it takes about 30-45 days from the audit schedule to the receipt of the report.

It is worth noting that the sellers of the project need to meet four conditions, that is, they are in line with fashion sellers' identities, including five categories, including clothing, shoes, bags, jewellery, watches and clocks. They can provide social responsibility inspection reports, have the ability of small single quick response, and are willing to cooperate with Amazon to jointly build brands.

Statistics show that "fashion +" is a project launched by China at the end of last year in China. It integrates the tools and services of Amazon's global innovation including Amazon Accelerator (Amazon accelerator) and Fashion Network (Fashion Network). It regularly provides fashion trend information and consumer needs insight for fashion sellers, including consumer behavior analysis, latest trend prediction and product strategy guidance.

Among them, Amazon Accelerator is Amazon's global launch to help Third Party sellers to publish its only brand and product (including fashion products) on Amazon.