Jiangnan Buyi Group JNBY Australia First Store Settled In Melbourne

JNBY, the Chinese designer women's clothing brand under the Jiangnan Buyi group, announced that the first Australian store was officially opened. This store is located on the two floor of Melbourne Central (Melbourne shopping center).

A spokesman for the Australian brand market said that JNBY has excellent reputation and good consumer base among Australian Chinese consumers. And there are many Chinese people living in Australia, who have a large brand audience. The proponents of these brands will also promote brand expansion in Australia. At the same time, they also believe that JNBY's unique design concept and excellent texture will make the brand popular with Australian local consumers.

Australian census data in 2016 showed that there were more than 120 Chinese people living in Australia, accounting for 5.6% of the total population in Australia. More than 350 thousand of them live in Melbourne.

JNBY brand parent company Jiangnan Buyi group was founded in 1994 by Chinese designer Li Lin. Its main products are: main line brand JNBY, men's wear brand sketch Croquis, commuter brand Less, children's wear brand JNBY by JNBY, youth brand Pomme de Terre, home brand JNBY JNBY, Menswear brand, sustainable environmental protection fashion brand, and men's wear and children's wear brand 73.

Last December, the group also launched a boutique boutique La Su Min So La. Up to now, the group has more than 1500 stores in China, and has opened 44 stores in 19 countries, including the United States, Canada, Japan and Israel.