Under The New Capital Construction Enterprise'S Digital Transformation Speed Up, Jingdong Push "New Kinetic Energy Plan" Charge B Terminal Market

The outbreak and spread of the outbreak of new crown pneumonia has opened the door to the digital economy in a slightly brutal way.

Recently, the forty-fifth China Internet development statistics report was released. The report shows that as of March 2020, the number of Internet users in China was 904 million, and the Internet penetration rate reached 64.5%. Ceng Yu, director of the China Internet Network Information Center (CNNIC), pointed out that at present, the digital economy has become a new kinetic energy for economic growth, and new formats and new modes emerge one after another. Digital enterprises continuously improve the digitalization level of supply chain through business mode innovation and speeding up the application of digital technology, providing important support for industrial transformation and upgrading.

In fact, during the epidemic period, not only the user data of consumer side increased sharply, but also the digital transformation of enterprise side. From the "online office" to facilitate the resumption of work, to the "data cloud" that helps enterprises to resist risks, and then to the management platform of modern modern cities. In the "big test" of the epidemic, the digital economy played a role as a macroeconomic stabilizer.

In the "game" of digital transformation of empowerment enterprises, many enterprises have been covetous and even rooted for a long time. Recently, another technology giant launched a charge in this field. In May 8th, Jingdong officially released the digital transformation project of service enterprises, Jingdong's new kinetic energy plan, integrating output technology capability to provide infrastructure for enterprise digital transformation.

The timing of entry of Jingdong is very subtle, which coincides with the demand window period of the new infrastructure investment window and post epidemic era. It is also an inflection point for the upgrading of China's industrial structure. "Jingdong's" new energy plan "not only grasps the policy window period and the demand force point, but also coincides with the new chapter of the Internet economy and the historical opportunity of China's industrial upgrading, which will become a new starting point for China's digital economy to take off. In an interview with the twenty-first Century economic report reporter, Qiu Qiong, vice president of China International Electronic Commerce Center Research Institute, said.

Jingdong's new kinetic energy plan

Internet giants have already been "running" for a long time in the digital track. Among them, one of the absolute advantages of Jingdong is digitalization of procurement.

In fact, during the epidemic period, the digitization of procurement in the digitalized transformation of enterprises has become the first choice for many enterprises to manage the resumption of production and re production materials with the characteristics of agile response, searching for the whole network and non-contact. Nowadays, the enthusiasm of enterprise procurement digitalization transformation is high, and domestic suppliers of digital digitization are also emerging one after another.

In terms of enterprise procurement digitalization, according to the results released recently by AI analysis, Jingdong's business enterprise ranked first in the list with a comprehensive score of 91.13. Relying on twenty years of retail infrastructure, 270 thousand supplier resources and deep tillage seven years of deep understanding of enterprise procurement to build "Jing Cai Yun" procurement program, Jingdong integrates demand management, sourcing bidding, supplier management, self-service mall, performance coordination, and financial settlement "six management capabilities". Automatic matching of purchase schemes.

However, Jingdong's ambition is more than that. Instead, it wants to infiltrate from the enterprise procurement to the digital full value chain. This is also the goal of Jingdong's "new kinetic energy plan". Statistics show that Jingdong's "new energy plan" integrates its core business and resource advantages, and will launch a series of action plans based on cloud computing, AI, IoT, big data and block chain technology.

According to Jingdong to the twenty-first Century economic report reporter, the plan focuses on Intelligent Collaborative Management, intelligent procurement, intelligent platform three scenarios to provide technical products and solutions.

In addition to the intelligent procurement solutions that Jingdong is good at, the first phase of the intelligent collaborative management solution focuses on remote office pain points and information deployment needs. It can intelligently realize human-machine collaboration, and one-stop coverage of cloud collaboration, process approval, file sharing and other collaborative interaction scenarios, and realize a system of three entries, so that employees can work anywhere and anytime. 。

The intelligent middle station solution, through the Jingdong's proprietary cloud and hybrid cloud, NeuFoundry intelligent central station, intelligent interactive RPA and other full stack production frontiers, builds artificial intelligence technology services for government and enterprises, and creates closed loop life cycle services such as analysis, design, development, testing, production, circulation and sales.

"I am particularly optimistic about the intelligent middle station solution in this plan," Qiu Qiong told the twenty-first Century economic news reporter. "This program means that Jingdong will modularized and modularized its own technological capabilities and try to open up to form a relevant industrial ecosystem, which is expected to become a core advantage of its future."

Finding new and old force coupling points

It is no coincidence that Jingdong released the new kinetic energy plan on the current day. In fact, with the introspection of the post epidemic era and the high construction of the new infrastructure, the road of enterprise digitalization will surely increase.

According to IDC, by 2024, 51% of the global IT budget will come from digital innovation and digital transformation in the future. The proportion of China will exceed 70%, and "digital priority" will become the core of transformation in the process of digital economy.

"Under the influence of the new crown pneumonia epidemic, the global macro environment will undergo tremendous changes. This will impose increasingly stringent requirements on business organizations. " Huo Jinjie, President of IDC China, pointed out: "enterprises expect to create more value, so we need to adopt the" digital priority "operation mode, that is, ultra high speed, super scale and ultra wide connection to help achieve.

Qiu Qiong also stressed that China's economic and social sectors are entering a new era of industrial Internet with gravitational pull of data dividends. Digital transformation will become the strategic commanding point of China's economic development in the future. "China's economy is entering a new stage of digital economy characterized by digitalization, networking and intellectualization. Digitalization has been fully integrated into the global economic and social arteries."

However, although China will become the main force in the global digital transformation, there are still many pain points in the digital transformation of domestic enterprises. "The root of the problem is the coordination of technology and business, that is to say, the coupling point between data industry chain and industrial value chain has not yet been found." Qiu Qiong told the twenty-first Century economic news reporter.

It is not difficult to understand why domestic and foreign technology giants have been making efforts in digital transformation for many years, but their paths and priorities are different, and the results are still in the exploratory stage.

Qiu Qiong analyzed the twenty-first Century economic report reporter. At present, Ali relies mainly on Ali cloud algorithm, combined with 5G and block chain new technologies, aiming to build a blueprint for intelligent and digitalized interconnection of all things and intelligent collaboration. Baidu focuses on artificial intelligence (AI), aiming at empowering the real economy AI, becoming the propellant, technology and the foundation of artificial intelligence infrastructure construction. Lead by innovation.

Tencent is based on C2B's strong "connection capability" to promote the digitalization process of the industry. HUAWEI is also increasing the layout of the digital transformation, mainly relying on the intelligent data center, aiming at building a solid base for the digital transformation of the real economy.

However, unlike the C end users, the B end enterprise as an organization has strict management processes and needs are more complex. If the service product can not be deeply integrated into the scene of the operation of the enterprise, it tends to become a "castle in the air". This is also an easy mistake for traditional technology enterprises to enter toB.

Unlike the original C users who focus on the B end BAT in recent years, Jingdong relies on intelligent supply chain and open logistics. In other words, in the B end market, Jingdong has its own understanding and resources for many years. In Qiu Qiong's view, the new kinetic energy program launched by Jingdong has explored the new possibilities of integration of traditional enterprises and Internet forces to a certain extent.

"Looking at several digital transformation technology giants at home and abroad, Amazon's digital service ecosystem is relatively mature, and the path of Jingdong is more similar to that of Amazon," Qiu Qiong told the twenty-first Century economic news reporter. "Jingdong ploughs supply chain and industrial end, so it can naturally find the coupling point between technology and business. It has both technical ability and deep industrial background. "

However, Qiu Qiong said frankly, from the future trend, the current Internet giants have their own advantages. No matter who wins in the end, the winner must be able to solve the problem of synergistic normalization between technology and business, that is to say, the data industry chain and industrial value chain can achieve good coupling, and finally form a new economic form.