China'S Textile And Light Market 6 Main Markets To Solve Problems

Editor's note

In October 1, 1988, China's light textile market opened in Keqiao, Shaoxing. Since then, Shaoxing Keqiao has been developing rapidly in the tide of market economy with reform and opening up. It has gradually developed from a cloth street to a number of fabric trading markets. In the past 30 years, the textile city has undergone a series of upgrading and upgrading, and a large number of new reconstruction markets have been greatly improved. The hardware design of the textile city has been greatly improved, and it has grown into the largest and most diversified textile distribution center in the world.

In 2020, although the new crown outbreak had temporarily pressed the "pause key" of the Textile City, it failed to stop the spinning City people from moving forward. The global textile network reporter visited Dongsheng Road market (including the old market), the East market, the north market, the North Alliance market, the new clothing market and the grey fabric market. We should see how the 6 major China light textile market transactions in the crisis helped the operators reduce their burdens, create a better business environment and tide over difficulties.

[North market]

North Market (China Light Textile City North market trading area) was built in 1992 and opened in April 1994, with a total area of 79 thousand square meters, with a total construction area of 136 thousand square meters. The main products of the market are printed cloth, decorative cloth, decorative accessories, bedding, cotton cloth, linen cloth, window screening, fashion fabrics and so on. There is a strong business atmosphere and rich variety of business.

At three p.m., it is the most lively day in the north market, and the cold market has returned to the bustling days of the epidemic. Ruan Haifeng, head of Limited by Share Ltd north market branch of Zhejiang China Light Textile City, chose to visit business households at this time to understand their current business situation.

The Haifeng woolen factory store is located on the first floor of North 1 District, with main fabrics of woollen and woolen fabrics. As soon as Ruan Haifeng entered the door, the boss, who was busy sorting cards, put down his work. "Ruan always came. Unfortunately, my husband just went out and stroll the market to see the new tricks in the market in the last few days." After knowing the visit of Ruan general, the landlady said that the business was not very good at the moment, but the dyed factory had already been busy. She said: "the customer response of woollen fabrics is not large, but we have developed more than 20 new varieties in succession, ready to prepare for the outbreak." Ruan always told her that he could communicate with him at any time if he had any difficulties in operation or suggestions on market management.

Ruan Haifeng came to Sheng Feng's cloth on the first floor of the North Third District. Sheng Feng's main line was the down jacket and windbreaker fabric. Chen Juan, the landlady, said that although the turnover rate was not high, the proofing was much more than before. Ruan always encouraged her, and the market will be better every day.

It is understood that since the resumption of market in February 18th this year, in order to encourage business households to actively resume the market, three days before the resumption of the market, the daily market operators and merchants free 2500 Chinese food. In line with the network company's opening red prizes, the total number of people in the north market was 1261 yuan, which received 459500 yuan bonus. As the epidemic spread worldwide, the textile market once entered the cold winter. The north market joint network company, through the online marketing mode such as cloud exhibition, cloud live broadcast and so on, worked hard on line and line, widened the marketing channel, helped the operators involved in foreign trade to open up the domestic market, and also found a new way for the transformation and upgrading of the market.

In the post epidemic period, in order to help operators to boost their confidence and get out of the predicament, the north market provides free publicity for business operators in the northern periphery of the market, the round hall and the central hall. A strong business atmosphere can be created by hanging straight ads and huge advertisements outside the market, hanging direct advertisements in the round hall and main channel.

To enhance the market environment and optimize the business atmosphere. The north market is upgrading the advertising of the interior wall of the aisle two floor corridor. With the consent of the advertising tenant, the unified planning and design will be carried out to implement the advertising soft film lighting renovation project and effectively enhance the business atmosphere of the middle hall corridor.

To improve the physical market, improve the market facilities. At the main entrance and exit of the market, the market guides the shopping guide cards 11, and guides the merchants who are in need to find the location of the merchants quickly.

According to the group's development strategy, the north market will comprehensively transform the market, upgrade the hardware facilities, and upgrade the business format, so as to revitalize the old market. Through upgrading and upgrading of 6 lighting wells in north two district, lighting of some channels, whitewashing of central hall walls, laying of wall tiles and other environmental optimization, the north market has upgraded the hardware facilities, so that the traditional market in the past can be realized in the new normal.

(text / Dajing; photo / Xie Cong; co ordination / Sun Yifang)