Fast Fashion Lifestyle And Choice Of Environmental Pollution

The fast fashion industry causes great environmental pollution. We may not be able to control the fast fashion industry, but we can decide how to consume fashion and live a better life without fast fashion.

Who doesn't like indulgence? I love French fries so much that I order two portions of French fries to relax my body completely when I'm under pressure. It was only three steps from the front door, so the convenience of takeaway made it difficult for me to get rid of the temptation of sugar and salt. We are born with the transient pleasure of dopamine and ignore the long-term consequences. The same thing is happening in people's consumption habits.

The fashion industry generates 10% of global carbon emissions, more than both air and sea transportation combined. The fast fashion industry has left a huge environmental impact on manufacturing and processing. Harmful dyes bring colorful clothes, but also cause serious pollution to water purification. More than 85% of the waste clothing will be landfilled, and methane gas will be released in the slow decomposition process, which will take more than 200 years. Despite such a lot of buying and landfilling, we still think that there is often nothing to wear. Why do things turn out like this?

The happiness index of fast fashion is getting lower and lower

In this era of low-cost manufacturing and social media, it has never been so easy to discover or buy the latest trends. Fast fashion continues to implement the harmful concept of "people need to keep buying clothes". It brainwashes the public through online promotion, making us constantly buy cheap and low-quality clothes and pursue these misguided clothing concepts. According to the latest statistics, we only wear them in the back of the wardrobe about seven times. The average use of clothing has fallen by 36% in 15 years. Fast fashion's message mistakenly equates following trends with having style. On the other hand, we collectively worry that clothes are always too old, not fashionable and not enough.

Unlimited pages and customized recommendations don't make this easier, and breaking the fast fashion addiction is very difficult. Research shows that buying new things can increase our happiness. This feeling is addictive But not for long. The happiness index will quickly fall back to the normal level after the purchase, but we have been locked in by the feeling of quickly clicking the purchase button. Women spend an average of $125000 on clothes in their lifetime. Who's ever met someone who said they had enough clothes? The "retail approach" literally makes people feel happy. After all, our brains don't know whether endorphins are produced because of hamburger or H & M.

But covid-19 is a turning point, and we're starting to change that habit. Brain Chesky, CEO of airbnb, says people travel less often and choose closer destinations. This represents less aviation carbon emissions and more road travel. As we freeze our paychecks and our paychecks, we start to pay more attention. Because we stayed at home all the time, it was not necessary to dress up. Keep it simple.

Buy less, buy well

Steve Jobs is famous for his iPhone and his iconic black turtleneck sweater. The French uniform editor, Emmanue alt, likes the jacket and trousers of the French uniform. What they have in common is that they always know what to wear. They are loyal to the same style. They simplify the look. It's a Zen style that fast fashion can never replicate.

The same goes for buying something better. Buy quality clothes that will last for a long time. Look at clothes with organic cotton, bamboo and silk labels. These fabrics will not produce too much pollution in the production process. For example, the brand reform leads to a deep sense of fashion. About 74% of millennials prefer sustainability conscious brands, so it's not surprising that these brands have maintained annual sales growth of 60% since 2014 and turnover of more than $150 million in 2019.

It's defined as the average number of times you spend on a particular item of clothing, which is defined as the average number of clothes you wear per time. In this number, the more times you wear a dress, the cheaper it will be. So, stick to the idea of "dress at least 30 times," and don't buy clothes that you can't wear that many times. Love your wallet and love the earth.

For every problem, there is always a solution. If you can't give up fast fashion completely, try renting fashion. Companies like rent the runway, or itari San, use a subscription model to deal with regular clothing delivery methods. This means you can wear brand new clothes every day without worrying about waste.

We are all experiencing a new way of life that we have never seen before. Buying less is an option today: the greenest and most sustainable jacket is the one that's already in your cupboard.