Global Textile | Market: Korea East Gate (동대문) Integrated Market

Textile and clothing industry is one of the pillar industries in South Korea, especially the clothing designed by Korean designers and designers, which has been leading the international fashion trend. Its young avant-garde, bold and innovative Korean wave fashion is catering to the leading lifestyle of young consumers, and the world's fashion focus has gradually shifted from Europe and the United States to South Korea. To this end, the report team of global textile network specially plans "global textile market". This issue will take you into the comprehensive market of East Gate of South Korea, and jointly explore the industrial mystery of fashion highland.

Seoul, South Korea

Republic of Korea (Korean: 대한민국; English: Republic of Korea，South Korea ）Korea for short. Korean is the main part of the Korean Peninsula, covering an area of about 5.15 million square kilometers of the Korean Peninsula. The capital is Seoul.

Seoul is located in the Han River Basin in the northwest of South Korea, in the middle of the Korean Peninsula. In 1394, King Li Chenggui of Korea moved his capital to Hanyang and changed it into Seoul. Since 1948, it was renamed as "서울울서울울", which is the only city on the Korean Peninsula without a Chinese character name. In January 2005, the Korean government announced that the Chinese translation name of "서울" was officially changed to "Seoul". At present, Seoul is the tenth largest city in the world, the largest city on the Korean Peninsula, one of the major financial cities in Asia, and the political, economic, technological, educational and cultural center of South Korea.

Analysis of South Korea's textile and garment industry

As one of the developed countries in Asia, South Korea has a rapid economic development and broad prospects for development. In the 1970s, South Korea's textile and clothing industry developed rapidly, which greatly promoted the economy of South Korea. In recent years, based on unique design and cutting-edge technology, South Korea's textile and garment industry is striving to achieve the second industrial Renaissance, and at the same time, it is strengthening cooperation with China.

Hanfu is the traditional clothing of South Korea. In modern times, it was replaced by foreign clothes, which were usually worn only on festivals and special days. Women's traditional clothing is a jacket and a long skirt, which looks very loose; men's pants, jacket, vest, vest show a unique style. White is the basic color, according to the season, identity, the material and color are different. In special ceremonies such as marriage, ordinary people also wear gorgeous clothes and jewelry.

Dongdamen comprehensive market -- the largest professional market in South Korea:

Map positioning of dongdamen comprehensive market

Dongdamen comprehensive market (동대문종시장), is the largest professional market in South Korea with a history of about 50 years. The main fabrics and accessories in Korea are fabrics and accessories. The low price of various kinds of goods, Korean traditional clothing "Hanfu" and so on attract many foreign tourists to visit here.

At the beginning of its opening, there were three 5-7-storey buildings with an area of 9917.4 square meters, more than 5000 shops and more than 50000 employees, which became a major attraction at that time. At present, the first floor underground and the first floor above the ground of dongdamen comprehensive market are mainly engaged in curtains, handicrafts, bedding and daily necessities; the second floor specializes in Korean clothing and silk; the third and fourth floors are mainly engaged in various fabrics; the fifth floor is a well-known handicraft paradise, selling all kinds of beads, quilted products, chest flowers, hand-made dolls, etc. the prices are very cheap, and foreign tourists can often come to buy them. Despite the appearance of high-rise shopping malls around Dongmen in recent years, there are still people buying and selling fabrics in the comprehensive market of Dongmen.

In recent years, with the vigorous development of Korean fashion industry, the fabrics in Dongmen comprehensive market are mainly knitted and woven fashion fabrics, and their sales volume has occupied a leading position in the market segmentation categories. According to the merchants in the market, 70% of the fabrics in Dongmen comprehensive market come from the Chinese market, especially Keqiao China Textile City market, which is not only cheap but also has sufficient supply, which is favored by market merchants.

Global textile mesh belt textile city enterprises visit South Korea market

Textile City enterprises go deep into fashion Highland

In recent years, with the help of the new opportunities brought by the "belt and road" initiative to the textile industry, China Textile City has vigorously implemented the "Silk Road Keqiao · full of the world" exhibition, implemented the mode of "government enterprise linkage, group exhibition", organized enterprises to participate in overseas exhibitions, encouraged enterprises to "go out", helped enterprises to open up international market, expand international vision, and explore multi-border trade Easy potential, enhance the international influence of textile city.

On January 10, 2019, the first stop of the 2019 China Textile City global tour exhibition was held in the east gate of Seoul, South Korea, which opened a new round of overseas action of "Silk Road Keqiao · covering the world". The event is jointly sponsored by the Construction Management Committee of China Light and Textile City in Keqiao District, Shaoxing, Zhejiang China Light and Textile City Group Co., Ltd., and Korea dongmenmen Special Zone Association. It is jointly organized by the global textile network and online Textile City of China Light and textile city group, and co organized by Korea fashion design center. During the activity, more than 20 Keqiao Textile enterprises carried all kinds of high-quality fabrics such as cotton, hemp, wool, silk and other high-quality fabrics to connect with the South Korean side, including field visits to Seoul's local clothing enterprises and the market, and achieved remarkable results. The success of the first overseas docking activity not only builds a bridge of friendly exchanges, but also shows the vigorous posture and brand-new image of China Textile City textile industry.

In order to enhance the cooperation and exchange between China and South Korea, at the beginning of this year, Xu Yongjiu, director of the Korea China Fashion Talent Development Institute, led 14 winners of the Lee sang Fong Cup Fashion Design Competition in Korea to visit the online Textile City and the fabric market of Keqiao China Textile City. The event is sponsored by Zhejiang China Light and Textile City Group Co., Ltd., South Korea China Fashion Talent Development Institute, and jointly organized by global textile network, online Textile City, Shanghai Fashion Designers Association and malangeni Shanghai school. During the field visit, Korean designers showed high recognition and interest in the autumn and winter fabric products of Shaoxing coarse wool textile Co., Ltd., Zhejiang Jindian Textile Co., Ltd. and China Light Textile City market. The South Korean fashion designer's visit to Keqiao fabric market not only promotes the Korean side to better understand the Chinese fabric market, but also enables textile enterprises in textile city to obtain more abundant fashion trends and seize new business opportunities.

South Korean designers visit China Textile City and textile enterprises

From the perspective of development, clothing and other advantageous products in the Korean market have strong competitiveness in Global trade. As the largest textile market in Asia, China Textile City can give full play to the advantages of textile industry, complement each other and develop together with South Korea. At the same time, "going out" and other overseas exchange activities can also give Textile City Enterprises substantial inspiration and inspiration in experiencing the real "fashion korea".

China Textile City organized global tour exhibition, Seoul Station, South Korea

(by Zhang Yan)