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The "Fast Fashion" Brand Mode In The Eyes Of Consumers

2010/7/24 11:46:00 51

H&M, UNIQLO,

Zara

Foreign brands such as C&A and more and more foreign brands have entered the major cities of China, causing a trend of "fast fashion".

After their success in China, many domestic brands have followed the fashion of "fast fashion" brand, following the trend of "fast fashion".

What do consumers think of "fast fashion"?

What is your "fast fashion" brand?

For the more popular "fast fashion" brand, what brands do consumers recognize? 18.98% of consumers agree.

ZARA

19% of consumers approve of H&M, 18.98% of consumers prefer C&A, 18.98% of Benetton (19%), 19% of consumers approve of UNIQLO, while 5.06% of consumers prefer other brands.

Among the "fast fashion" brands that they recognized, which attributes affect consumers' love for different brands? Three attributes, such as fast product update, good advertising, and favorite celebrity endorsements, accounted for 16.66%, 16.67% of the fashionable styles and moderate prices, and 16.68% of novelty.

What factors affect your love for "fast fashion" brand?

When shopping, consumers have different attitudes towards "fast fashion" brand stores. 73.49% of consumers will rush to these "fast fashion" brand stores; 1.34% of consumers think that if they see these stores when they go shopping, they will enter; for these stores, they have no special preferences, and even those who do not necessarily see them will account for 25.17%.

If the frequency of new products gets faster, will you attract more shopping?

Based on "

Fast fashion

"Brand" fans "purchase experience to judge, they think," at present, "

Fast fashion

"What is the frequency of new products on the brand? 57.61% of consumers think it is two weeks, 19.23% of consumers think it is one month, that is, the frequency of new products is 12.12% for one quarter, 0.59% of consumers think that the frequency is half a year or more, and consumers who think that the frequency of the new product is not judged is 10.45%.

If a consumer preferred or frequently went to the clothing store, there were lots of new products on the shelves every quarter. Now every two weeks there will be a large number of new products. So only if we consider this change, will the consumers increase the frequency of going forward? 73.58% of the consumers will go more, 25.08% of the consumers think it can be considered, and the consumers who think they will not go much will account for 1.34%.

The discount for fast fashion brands is that 1.34% of consumers will be ecstatic. Consumers who do not affect purchasing decisions account for 73.58%, and consumers who think they are devaluated after discount will account for 25.08%.

Of the 24794 respondents, women accounted for 58.28% and men accounted for 41.72%.

Among them, age group below 18 years old accounted for 0.59%, age 18-23, 24-29 and 30-35 were three, 3.18%, 23.16% and 53.84% respectively. 19.23% of the respondents were over the age of 53.84%.

Among them, 2.17% of workers had a monthly income of less than 1500 yuan, and those whose monthly income was 1500-3000 yuan, 3001-5000 yuan and 5001-8000 yuan were 16.22%, 46.66% and 27.01% respectively. 7.94% of the respondents had a monthly income of 8000 yuan or more.