Spain'S Two Largest Clothing Accessories Store Revenue Grew 11%
According to the "Expansion" daily report quoted KantarWorldpanel data, (2009) Spain's clothing expenditure fell by 8.4%, while clothing accessories stores and sales increased, Misako and Aita two apparel accessories stores last year grew 11%, and the accessories Department of the famous fashion brand Mango increased its total revenue from 8% in 2008 to 9% last year. It is estimated that this year (2010) will increase to 10% at the end of the year.
LouisVuitton and Gucci etc.
International boutique industry
Last year's revenue target came mainly from the growth of accessories revenue. The Spanish royal brand Loewe is focusing on leather and accessories design.
Due to its strategy of concentrating on leather and silk accessories, Hermes grew by 8.5%, and accessories accounted for 43% of its revenue from last 2008 to 49% last year.
In the top quality industry, leather goods and accessories (including shoes) account for 42.5% of total revenue and 17 billion euros in revenue, and leather accessories of large fashion chain stores have 5 billion 350 million euros in revenue, accounting for 17% of revenue.
according to
Spain
IESE Business School professor Alberto Fernandez Terricabras (also partner Aita) pointed out that in the economic depression environment, clothing accessories can grow against the trend. The main part is the unit price is lower than the ready-made clothes. The replacement parts are more economical than the clothes. The general consumers still have the demand for purchase, or for their own use or for gifts. Last year, the average consumer expenditure decreased by 7%, but the number of garments purchased only decreased by 1.7%.
Another reason for the growth of the accessories market is the existence of a low price niche niche market. Accesorize, Claire and Sixy Bijou Brigitte are actively entering the Spanish market.
Spain
Clothing accessories
The pioneer was Madrid Fun&Basics (founded in 1994) and Barcelona's Misako (founded in 1998), Misako adopted a low price strategy, and continuously launched a new model, and its revenue grew rapidly. One of the founders set up another Urbaks brand earlier this year.
Bimba&Lola was founded in 2006, and now it also runs apparel accessories. (the company is famous for its clothing brand Adolfo Dominguez for its niece, while AdolfoDominguez also has Accessories Department).
Zara's Inditex group was founded in 2008, Uterque has strong revenue growth and has expanded its foreign market.
Carolina Herrera (CH) entered the enterprise gift market formerly dominated by Loewe.
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