How Far Can Internet Marketing Go?
No matter you are blogging. Marketing , Forum marketing Or event marketing, or other marketing methods, your plan needs to be achieved through text planning. The author thinks that soft language planning and writing is a required course for network marketing practitioners.
market
Marketing development context
Speaking of
network marketing
I think it is necessary to clarify the development of marketing thinking.
According to personal understanding, the author gives the following clues.
First, about the origin of marketing, the author of the University of the University of China, according to the author, thinks that a few sheep should be replaced by a cow. At that time, they should not be able to talk about any marketing. The old horse (Comrade Marx) said that they should exchange their surplus commodities for the commodities they need.
After the special industrial revolution in the commodity economy, the productivity was greatly improved, a large number of surplus commodities appeared, and the owners needed to sell surplus commodities, so the marketing really started.
Two, the initial marketing, I think nothing more than that is like some creative marketing practices.
For example, on a street wall or on the bus platform, even on a label, there are two lines of "card / telephone XXX". Every time I see this label advertisement, I want to greet the author's family, but think of what I say is a quality migrant worker.
By the way, I am proud to be a migrant worker.
What is the problem of migrant workers? They will not be "deceive the real code". They will not be on the stage today to talk about anti-corruption. They will go to eat "Royal grain" tomorrow, and they will also be given a free house.
Someone may want to come over and shoot the brick. "Dude, you want to, but you don't have that life."
(two) the brothers who have done a piece of advertising, I am responsible for cleaning up the brothers of the bus platform "card" advertising, all day to the night are greeting your family, no way, you that whole is difficult to clean up.
So, I have some qualities to learn from my migrant workers.
Three, until now, the marketing mode is more and more creative.
The reason why I use "double quotes" is that some advertisements are really hard to flatter, and I feel pretty good in some advertisements.
Of course, I look at it from a non professional point of view.
Modern advertisements have been produced by Westerners, so for a long time, we have seen the quality of advertisements in the light of Western standards.
So the advertisers in my country are all pursuing 4A advertising, and my professor, the University of the University of clay, thinks that if you look at the classic advertisements and look at some advertisements in the country, you will find the difference.
I used to only watch CCTV advertising before, but more and more people feel that some CCTV advertisements are really hard to compliment. I wonder if the advertisers have enough RMB, so CCTV has broadcast.
When many advertisers catch up with 4A advertising and catch up with the gas, it is difficult to catch up. A big Shi Yuzhu named Jianghu is born.
His "this year's holidays do not receive gifts, and receive gifts receive only old platinum", which makes people hard to guard against, and makes people languish. But relatively speaking, its profit effect can be said to have created a myth.
For a long time, many advertisers were influenced by the concept of profit.
I don't know which senior man said at first, "our people like to follow suit, so long as they see what others do well, they will follow suit immediately."
As a result, there appeared a lot of old N style advertisements in the streets and alleys. But many people found that the effect was not good because of what people did in their old history, so now they are not as popular as they used to be.
Indeed, in the early days of reform and opening up, many enterprises made a lot of RMB by following the trend. But today, this seems to be less effective, especially for the creative industries such as advertising and the Internet.
Therefore, the old history can take the sword forward, but later it is very difficult.
In addition, old history has been ups and downs for ten years, and many things are not understood by ordinary followers. You can learn to use their form instead of learning their gods, so they live and you can't.
How far can Internet marketing go?
About network marketing, especially the marketing planning and writing of soft ware, I always think that in a sense, it is the network version of traditional marketing, because the carrier has changed, so there are new characteristics in planning and implementation, but it has not changed at all.
When doing network marketing, many colleagues have used it, or now they are using the marketing idea of old history advertising.
But I want to say that old history is an old history, and you are just you.
Therefore, it is necessary to make appropriate consideration in terms of product and personal style when quoted.
Otherwise, advertising will be so full that it will be difficult for the audience to be haggard and not to be shouted by everyone, let alone marketing.
To sum up, the professor of the University of crane said that in network marketing, the first thing to emphasize is the information and the way of communication you spread, and you need nutritive value.
I will run this value throughout my blog, http://www.ol.com.
The subtitle of the blog is my view: "network marketing is a game, from planning to operation". This is not about how to play games, but how to design games and how to run games. There are many things to learn, and I am not an old bird.
It comes down to one point: user centered, fun for users and value creation for users.
In other words, it is "user centered" network marketing.
Finally, the author emphasizes again: (1) network marketing, value is the kingly way; (2) network marketing, how far is the idea to go?
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