In The Era Of Globalization, All Kinds Of Economies Are Becoming More And More Closely Related.

Opening up the big financial news -- the way to pform the economic news of local Party Newspapers

1., the "big" of the party newspaper and finance is first reflected in the vision of globalization.

A significant change in the way of reporting is that journalists are required to "jump out of Zhejiang" for economic news and distinguish their values from the perspective of the whole country and globalization.

That is to say, reporting is no longer confined to the perspective of one field, one region (mainly from the local area), to explain some economic phenomenon or to treat one.

2., the "big" of the party newspapers and finance should also be reflected in the organic integration of macro and meso and micro.

Big finance and economics do not mean blindly seeking big, as if boundless and boundless, the party newspaper and the great finance actually have traces to follow: big to the national macro-economic decision-making, to the regional economy, the lump economy operation dynamics, to the people's financial management, the people's livelihood, the consumer service and so on, are the coverage areas of the party newspaper's big financial reports.

Even macro economic themes, there is a middle and micro incision problem.

Take the current global hot issue RMB appreciation as an example, it can be done very macroscopically, from the voice of the Chinese government to the views of scholars and experts, and then to different voices abroad.

But in the final analysis, after the appreciation of the renminbi, the biggest impact is on Chinese enterprises. Therefore, when Zhejiang newspaper reported this topic, it used the method of dissecting sparrows, and chose to reflect the impact of RMB appreciation on the foreign trade enterprises in the province. It not only avoided the extensive discussion brought about by the great theme, but also saw the macro in the micro and macro in the micro, and reflected the commonalities with individual, and achieved very good report results.

Reflecting differential competition

Pessimistic people think that the financial situation of Party newspapers is awkward, not professional and financial media.

This is true, but this does not mean that the financial news of the party newspaper is hard to predict the front two.

On the contrary, from the practice of Zhejiang newspaper, party newspapers can make full use of their unique advantages and become unique in the field of Finance and economics, and become a strong media to create mainstream financial news.

The way is differentiation competition.

1. dare to face the hot spots directly.

It is undeniable that until now, the "economic news" of the party newspaper still has reported the "forbidden zone".

When the professional financial and media newspapers and city newspapers reported on some important economic events and economic hot spots, the party newspapers were still entangled in "newspapers" or "no reports" or "how to report". Some even adopted the "ostrich policy" to avoid the hot issues, so that the party newspapers had no intention of giving the right to speak freely in some major economic events and economic hot spots.

This situation is mainly caused by some old ideas precipitated by self imprisoned in the process of running newspapers.

When facing important news, some party newspapers always like which authoritative department to give an affirmative conclusion or answer, or to undertake the duty of reviewer.

From the internal law of news, if we wait until there are clear conclusions to report, most of the news will become a "bright future".

This is why the party newspaper is more important than other media, especially some cutting-edge media.

After the revision of Zhejiang newspapers, it is clear that the major economic events and economic hot spots should not be avoided, but also the "first hit point" in the shortest time.

In the short period of three months of revision practice, the Zhejiang News Economic News page is full of hot spots and bright spots: from the acquisition of Volvo by Geely to the Copenhagen climate summit, Zhejiang looks forward to it, from the integration dilemma of Hangzhou merchants to the Shanxi coal integration dilemma, and the farmer's mountain spring into the "total arsenic excess" storm, from Ruian's "red proof" to the Hangzhou housing price soaring, from Obama's visit to Zhejiang businessmen's expectations to the real feeling of Zhejiang businessmen in the whirlpool of the Dubai debt crisis, from the new national standard of electric vehicle to controversial garlic.

For these hot spots in the province, China and even the whole world, Zhejiang newspapers have made positive reflection in the first time. Large capacity and large layout have been reported, many of them have made continuous reports, and on the basis of highlighting the timeliness, they strive to make the news thorough, deep and refined.

2. there is an exclusive judgement.

In the age of information sharing, the same news is widely seen in different media, while exclusive news is a small probability.

Then, is it possible for news homogenization to be "safe and sound"?

The same news can have different value judgments, different incisions, different reporting methods and different ways of expression. Therefore, in the Internet era, the competition between the media is no longer winning by exclusive news (at least it is abnormal), and the more competition between them is the exclusive judgment. This is a normal situation.

To put it plainly, that is, the same news, you have me and others, you can see whose reports are more thorough, more comprehensive and more detailed, and compare with the details and skills of running newspapers.

In this regard, the zhe newspaper has also made arduous efforts.

Not long ago, the United States imposed a high countervailing duty on China's oil well pipe related products, the largest trade sanction imposed by the United States so far.

When Zhejiang news received the relevant news release of Xinhua news agency, it did not simply follow up the matter, but assigned the Ministry of economic information to quickly understand whether or not the Zhejiang enterprises were involved in it.

As expected, the Zhejiang Jianli Limited by Share Ltd in Zhuji is the first to bear the brunt of the case. The proportion of countervailing duty in Chinese enterprises is the highest.

So, Zhejiang newspaper sent reporters to the company on the same day.

In addition to the draft of the manuscript, the Xinhua News Agency's manuscript was combined as a background draft and distributed.

In this way, a piece of general news has become the exclusive financial news of Zhejiang newspaper, and the social response is quite good.

In addition, such as "home appliances to the countryside, two enterprises in Zhejiang Province and Dubai", "Zhejiang businessmen should deal with the Dubai crisis" and "Zhejiang Province merchants have expectations" and other manuscripts, Zhejiang newspapers are relying on their own judgment to make exclusive news from the same news source.

3. let us see others.

Enumeration of numbers, stacking of terms...

Seeing things without people and boring is a common problem in economic news.

Different media media prescribe different prescriptions: professional financial media can excavate the news behind the scenes as deep as possible, and urban media find the "foothold" related to the interests of the people as far as possible, which is called "soft writing" of hard news.

What does the party newspaper do?

In the final analysis, talent is the main body of economic activities and economic events.

Therefore, if the big financial news of the party newspaper is reflected by people's narration and people's reasoning, the financial figures and their influence on China's economic activities can be reflected, and the whole report will be fresh and the results will be much better.