Wei Zhixing'S Professional Sportswear Will Enter The European Market.
In September 4th, the first World War Games was successfully concluded in Beijing. All kinds of "Kung Fu" worn by athletes at this WPC meeting. clothing "Especially eye-catching.
There are 13 competitions in WPC, and each category has its own professional.
Sportswear
。
Fujian Weizhi Xing sporting goods Co., Ltd. and Shandong Taishan sports industry group are sponsors of Wu Bo Hui clothing and sports equipment, sponsoring 7 and 6 projects respectively.
"Sponsorship is the enterprise.
Marketing
The important part of promotion is also the approval of the products committee.
Wei Zhixing, deputy director of marketing, Hong Feng Bo said.
Professional sports products are mainly oriented to the professional consumer market, and are not familiar with consumers.
According to the reporter, there are two most influential companies in the professional sports market in China: Fujian Wei Zhixing sporting goods Co., Ltd. and Shandong Taishan sports industry group.
The difference between the two companies is that Wei Zhixing specializes in the production of professional sporting goods, while the Shandong Taishan group is a comprehensive sports industry group.
These professional sports activities
brand
Although it is not widely known at home, it has great influence in the world.
Wei Zhixing's products have entered the international market for more than 10 years and have considerable popularity.
Hong Fengbo, deputy director of marketing, Wei Zhixing, has offices in Spain, France, Turkey and other countries, through agents in the international business.
The prospect of professional sports market is promising.
The Wei Zhixing plan will establish a terminal image store in the country in 3 years, and will set up a terminal image store in more than 20 European countries in 2011.
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