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Fashion Luxury Brands Aim At Bloggers.

2010/10/1 9:59:00 134

Let's forget the gorgeous picture ads for the time being.

In the future, the Internet will be flooded with various forms of advertising: from commercial sponsorship to online competition, from free gifts to merchandise displays, and even various plug-ins and games.

Blog

And their owners brought such refreshing surprises.

Barneys New York, Gap, Coach and other famous.

brand

We are actively cooperating with bloggers to create something different than before.

Advertising form

。

The form of advertising in the age of social media

Sponsoring those influential bloggers is much more effective than simply publishing picture ads - these blogs have a high reading rate, and brands can also contact potential consumers in a conversational way.

"The original form of advertising is merely repeating information, not dialogue, over and over again."

Pete Spande, senior vice president of Federated Media, said.

The company is committed to advertising and sponsoring bloggers.

"Now you have to interact more.

We must think of some topics to engage consumers in discussions. "

Blog is the ideal carrier of this practice.

David Lipman of Lipman Agency likes to deal with bloggers.

"We are in a media pluralistic world, and you have to propagate in various ways."

He said, "I think the best way to work with bloggers is to get them to get to know the brand and let them know what the brand is doing now."

David Lipman has many customers of fashion companies, including Diane von Furstenberg, David Yurman, Burberry, BCBG, Lord&Taylor and St. St..

"The media is undergoing tremendous changes, and bloggers are leading the change."

Jane Aldridge, the author of the famous fashion blog Sea of Shoes.

Her sponsors include Barneys and Urban Outfitters.

"Jane I am very keen on Barneys brand.

We think this is an excellent publicity opportunity. "

Barneys network marketing director Heather Kaminetsky said.

He also said that Sea of Shoes blogs had high popularity among employees of the company.

"Fashion bloggers are a unique group. They are smart and are good publishers."

"This is part of the advertising revolution - advertising will be integrated," Aldridge said.

Of course, bloggers and advertisers must be honest with their brands, which is critical. "

In the past, for a fashionable woman, publishing a story in a magazine can be very lucky or even coveted.

Now, however, people are creating their own media. She can set entertainment, celebrities, Chaozhou, editors and publishers together, and then get the sponsorship of their brands through blogs.

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Sponsorship requires product promotion.

However, the alliance between blogs and brands has also aroused great controversy. For a simple reason, this cooperative advertising form blurs the boundary between writing and product promotion.

Recently, the Federal Trade Commission's regulations have tried to clarify the relationship between internet blogs and advertising: Bloggers need to mark this in their blogs when they receive brand sponsorship or receive free products.

"Fashion magazines are actually doing a lot of these things, but they are not required to be marked, which is unfair to bloggers."

Jennine Jacob, author of fashion blog, said she not only posted her blog on The Coverted, but also established Independent Fashion Bloggers, attracting ten thousand fashion bloggers to join.

But she also said she would support the Ordinance.

"We do not want to see bloggers lose objectivity because of brand sponsorship - so people won't read their blogs."

She said, "free products trial is acceptable, but we can not always promote them, which is unfair to readers."

"It's great to see bloggers in advertising."

Jessica Schroeder, the owner of What I Wore blog.

Schroeder, originally a trademark designer, started her blog writing career last year by brand sponsorship. So far, she has worked with Coach, Loft, ModCloth, J.C.Penney and many other brands.

Now, she is busy writing a book on trends in 2011.

"You can see not only this person's appearance in the blog, but also you can understand what kind of person she is.

Brands know the influence of this word of mouth, and this power is what bloggers have.

Schroeder commented.

"Brand and bloggers join hands, this is a very clever way."

Schroeder said, "companies recognize that bloggers are customers and bloggers are also customers, so they are using this ecological chain to achieve their publicity purposes."