Business Objectives Need To Be Identified Before Exhibiting.
Before exhibition Business objectives 。 Why do we need to do this? exhibition Do you need to find a marketable market and new customers? Do you want to introduce new products or provide new services? Do you need to choose agents or wholesalers? Are you interested in holding a joint venture or researching and developing the market through exhibitions?
We should carefully select and study before exhibition. sales market 。
We must know that customers are concerned about the latest or the best quality products. Therefore, outdated products should not be exhibited.
Make preparations for pre exhibition.
Understand all the specific requirements of the exhibition. Be clear about all the rules of the exhibition, exhibition time, service items and the procedures required for exhibitors.
People who are familiar with the situation can be chosen to attend the meeting. Exhibitors should know the sales intention of the company. If the products of the exhibition are professional technology and equipment, they should also select engineers who know the technology to explain the technical problems.
There is plenty of time. We should arrive in advance to ensure that the booth is in good order and the exhibits are in good condition. The exhibition ended well. After the exhibition, there should be time to fully listen to the opinion.
Business and etiquette should be well balanced. Sufficient personnel should be provided for the exhibition booth. Attention should be paid to advertising. Commercial magazines and newspapers should be published before and during the exhibition. Understand local customs. Familiarity with local festivals, seasonal and consumer habits should be familiar before the exhibition.
Select the ideal agent.
Send product samples.
The price of all products is mainly C1F. Of course, the FDB price and the CIF price are all important in international trade, but generally speaking, the FDB price is used less. We also need to confirm the delivery date.
Provide services for foreign users.
We should use the metric system to mark the specifications of the products. The common international system is metric system. Therefore, before making the exhibition, we must prepare the metric data of crystal production specifications.
Beyond language barriers. It is also better for exhibitors to learn a foreign language.
About credit and payment. First of all, you should know that foreign agent's credit can be carried out through banks or from consulting companies. You should also know about insurance, payment methods and so on.
Patent and trademark rights should be protected. If you have obtained the patent right, you should study with your patent agent ahead of time, and how to protect the trademark or patent abroad. Most countries in the world protect patent or trademark rights.
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The Overall Level Of Exhibition Industry Marketing In China Remains To Be Improved.
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