Businesses Need To See Through All Kinds Of Exhibitions.

China's Convention and exhibition economy is developing vigorously, and all kinds of "exhibitions" and "meetings" will be flooded with markets.

To prevent being fooled, first of all, we must see through all kinds of exhibits:

Trick or treat: fake International Exhibition.

The name of the exhibition, which was written under the banner of the international flag, was "an international exhibition". But actually, at the scene of the exhibition, it was discovered that there was no foreign enterprise, nor a foreign professional audience.

Or, some of the organizers of the exhibition invited several joint ventures to participate in the exhibition, playing the foreign signboard, and became an international exhibition.

Cat two: leave the national exhibition.

Some exhibitors were invited to participate in the exhibition in the name of a famous exhibition abroad. Only when the enterprises went abroad did they find that the booth promised by the exhibition company was mostly empty.

Three: making up the organizer.

Nowadays, there are usually trade associations or authoritative organizations as sponsors. Some exhibition companies do not have the support of the organizers.

For example, there is only one "certain association" in the industry, but the exhibition company can not invite the association to host the exhibition, but also get the trust of exhibitors.

Exhibitors will not notice that there is no such unit in this world.

Four: false promises.

Some exhibitions attract more enterprises to participate in exhibitions. When exhibiting, they promise enterprises that the scale of exhibition will reach tens of thousands of square meters, and how many leading enterprises will participate in the exhibition.

But when the company waited for the opening of the exhibition, it was not only far from the promises of the exhibition companies, but also the few decent companies in the industry, much less famous brands and professional buyers.

Five: temporary replacement of exhibition venues.

At the time of the exhibition, the exhibition venue is a famous exhibition hall, but when it is launched, it is another place where the exhibition is not professional.

For example, there was an exhibition in Guangzhou. When the company first signed up, it was an important factor in the exhibition. However, in order to reduce the cost, the exhibition company changed the exhibition venue to the stadium without giving notice to the exhibitors, so that the enterprises could not achieve the expected results.

Tricky six: goods are out of order.

The exhibition is "a certain professional exhibition". In fact, there are few enterprises in this specialty, all of which are unrelated enterprises. The whole exhibition is a "mixed hodgepodge" that is pieced together.

Basically, it can not achieve the effect of participating in the exhibition.