Fat Fable Of Marketing Fable

There is a newly established weight loss center, which has been almost completely empty since its opening.

The main reason is the weight loss market.

On a hot afternoon, she stood thoughtfully at the door, looking at all kinds of pedestrians and pedestrians outside the door, thinking about a question she had never dared to touch: "is it time to close the business?" when desperately almost gave up, suddenly a head leaped into her mind and made her eyes shine, like a lighthouse in the fog of the sea.

Two weeks later, an advertisement appeared in the newspaper: "the fat center of America and America" fat man goes in, skinny comes out. "

You can never see a fat man coming out at the entrance to the American Beauty Center.

Welcome to confirm every day. If you find a fat person out of the door, the center will give you a bonus of 100 thousand yuan.

This advertisement is not only published in newspapers, but also distributed around the leaflets.

This strange advertisement attracted many crowds to watch.

As a matter of fact, every day the door came out of thin skinny people without seeing a fat person.

A few fat people in the crowd thought, "I'll go in and see what you have to say."

But even if someone deliberately tries to find fault, he still does not see a fat man coming out of the gate.

What kind of trick is it playing?

In fact, it is very simple to put it on, and the female boss is brainwashed to pform the gate into two different entrances and exits.

It seems that the two entrances and exits have the same size and shape outside, but especially in the inner layer of the export, they have two very thick steel pipes, and the people must pass through the middle of the two steel pipes to reach the exit gate.

Of course! In the middle of the two steel pipes, only one of the thin skins passing by is allowed to pass through.

So how do fat go out? Of course, it's out of the little door behind the weight center.

What's the reason why the US obesity center is so busy?

Many people who are curious or greedy for bonuses come to boost their momentum.

People can't see fat at the door, they must be curious to enter it.

When he wants to come out, the thin person who can walk out is naturally complacent.

Those who have to go through the back door must be ashamed to think, "Wow! No, I was included in the fat group. I should lose weight!" so I couldn't help sitting down and listening to the commentator's explanation.

Fat people can only go through the back door and have a bit of hurtful self-esteem. So the customers who come to lose weight are determined to go out of the door happily one day.

Revelation:

This story is about how to do it.