Touch Hubei Yichang High-End Consumer Market Department Store

A watch is about 300000 yuan, one piece.

Consumption upgrading spawned high-end market

At the beginning of the year, careful citizens will find that after pformation, China World Trade Center is making efforts to Yichang high-end.

It is understood that in the past 2010, Yichang China World Trade Center group's annual sales exceeded 2 billion, a new record high, while International Trade Building or Cetra Building VIP on 2010, the exclusive reward meeting again staged a miracle of attracting gold, 8 hours to achieve sales of 33 million 90 thousand yuan, compared with last year's VIP 18 million sales doubled, so that many people in the industry stare.

According to the data provided by China World Trade Center group, VIP's personal consumption is up to 125 thousand yuan. Zhou Shengsheng, Zhou Dafu, Givenchy, jalgdan, Baozi, Zhuo Ya and other dozen brands sell more than 300 thousand yuan, more than 100 brands sell about 200000 yuan, and 3/4 brand brushing new sales record of one day.

Yichang citizens once again showed strong consumption power.

Reporters learned that the new year's long holiday, will soon appear on the 18 day in China World Trade Center Lancome counters have not officially opened, has received nearly a thousand appointments customers.

High end demand spawned high-end stores, and consumption upgrading led to high-end market.

Up to now, Yichang already owns high-end makeup brands such as Lancome, Shiseido, and the United States of America. It has high-end clothing brands such as Givenchy and gage, and has high-end watches brands such as Rolex, Longines, Tudor, OMEGA and so on. It has many high-end jewelry products such as Chow Sang Sang, Zhou Dafu and so on.

And Dunhill, FANCLE, Estee Lauder and other high-end brands will soon enter Yichang soon.

From conspicuous to grade oriented

So what kind of people have become the main consumer of high-end goods in Yichang? What are the characteristics of high-end consumption in Yichang?

According to China World Trade Center, senior executives, social elites and rich people are the main force of high-end consumption in Yichang.

On the other hand, many ordinary citizens also have the vision of high-end consumption. They are likely to become potential high-end consumers in the future.

At present, China World Trade Center has 50 thousand VIP, of which 5000 are high-end consumers, and this proportion is growing at a rate of at least 20% per year.

"I plan to buy myself a better skin care product for the new year."

Just after new year's day, bank employee BOA designed a new year's shopping list for himself.

In Yichang, there are many high consumption groups like BOA. It is not uncommon for a senior white-collar worker to spend a few months' wages to buy a famous brand bag.

Because of its unique personality and durability, the famous brand handbag can meet the needs of consumers, especially ladies.

This group of people is also known as "Mrs. Bovary".

In the context of second of the world's luxury consumption in China, the popularization of luxury goods is becoming a phenomenon, and even the ordinary workers will dream of having one or two luxuries in the future.

On the other hand, with the growth of wealth and the pursuit of quality life, "the consumption form of the affluent in Yichang has shifted from the conspicuous consumption of the new rich stage to the daily consumption of quality."

Insiders say.

In China World Trade Center new life supermarket, a hundred yuan spoon, a 70 yuan towel, exquisite and simple, pay attention to details, highlight the taste of daily necessities also have the market.

Inject new vitality into urban development

Build a world famous hydropower and tourism city, a sub center city in Hubei Province, a core city in the western Hubei Tourism Circle, and a metropolis of 2 million people.

Yichang's urban construction is facing unprecedented opportunities for development.

High-end consumption has also become one of the barometer of urban economic development, and urban development has brought new opportunities for high-end consumption.

However, relative to the status quo of luxury goods in the first tier cities, Yichang's high-end luxury industry still has a long way to go.

First, the number of luxury brands in the world is not high enough to recognize the two or three tier cities in the Midwest, such as Yichang, which makes the pace of brand entry not fast enough. Second, the industry has analyzed that high-end brands, especially luxury brands, have a relatively long incubation period, which requires a process of recognition by the vast number of consumers, coupled with the impact of online virtual stores on the real economy, to a certain extent, hampers the pace of high-end brands entering Yichang.

Opportunities and challenges coexist. Yichang businessmen do not miss opportunities and dare to face challenges.

According to the relevant person in charge of China World Trade Center, International Trade Building or Cetra Building's determination to introduce high-end brands and luxury brands has always been determined and will continue to enhance investment in this regard. Moreover, when international brands are looking at online stores, China World Trade Center is also preparing high-end high-end e-commerce websites matching with physical stores, thus facilitating consumers in Yichang and even wider areas.

"China World Trade Center online store is expected to meet with you this year."

The role of high-end brands in stimulating domestic demand and promoting consumption can not be ignored. Some people in the industry suggest that the government departments concerned should consider introducing the high-end high-end luxury brands as a project to keep more consumption in Yichang at the same time.