The International Big Brand Of Spring Wear Is Listed On The Market &Nbsp; The Hanging Card Plays The "Secret War" On The Place Of Origin

Big international card

Spring's fashionable street, international

Recently, a new spring dress was found in ZARA, H&M and UNIQLO clothing stores.

This is just a microcosm.

With the sharp rise in domestic labor costs and raw material costs, the situation of "made in China" in the world's factory competition with low cost advantages has turned into a bright future.

In the face of pressure, what posture should China's garment industry take? Should this "secret war" change the current pattern of the world's garment manufacturing industry?

International brand clothing multinational production

As a world-famous clothing brand, ZARA has been sought after by Chinese consumers since its entry into China in 2006.

However, in the Hong Kong Hui store in ZARA, Xujiahui, Shanghai, it was discovered that in 2011, the new season's spring production area was very diverse, and the costumes produced in Indonesia, Bangladesh and Mexico were displayed in the brand store. However, the clothing of "MADEINCHINA" was rare.

Subsequently, in the Xujiahui store of UNIQLO, it was also found that the origin of UNIQLO clothing products was mostly Vietnam, Kampuchea and so on.

The leisure brand, UNIQLO, developed rapidly from Japan. Previously, the founder of UNIQLO, Liu Jing Zheng, had publicly told the media that about 85% of UNIQLO's products sold around the world came from 70 cooperative factories in China.

These factories support the daily operation of 2258 stores in UNIQLO.

Ryui Masa also said that in order to keep pace with the expansion, the number of cooperative factories will be expanded.

Even in the international brand clothing sold in China, there is a great tendency to catch up with "made in China" by "made in Vietnam" or "made in Indonesia".

As a big country of garment manufacturing, China has a certain foundation, but China's clothing industry has always had a dull pain, that is, it is still not a garment manufacturing power.

"Covetous" competitors

Because of the low threshold of garment manufacturing, some developing countries have also placed their hope for the development of their manufacturing industry in this industry.

But now they have a lower cost than China.

India's business standard reported in February 22nd that India is hoping to get some share of clothing and textile exports that originally belonged to China when inflation and manufacturing costs rose.

The report said that India textile and garment manufacturing industry has found that orders from the United States and Europe have increased by about 10%~15%.

The head of the India Textile Industry Association said, "due to the rise in labor costs in China, some of the orders originally planned for Chinese companies have now shifted to India.

India's exports account for only 4% of the global garment export market. "

Moreover, the huge depreciation of the Vietnamese shield has also had an impact on China's textile and clothing exports.

In February 11th, the Central Bank of Vietnam made major adjustments to the exchange rate, and the Dong shield depreciated sharply against the US dollar.

The Vietnamese central bank announced that the central parity of the Vietnamese currency exchange rate in the foreign exchange market was 1 US dollars against 20693 Dong Dong, compared with the previous 1 US dollar against 18932 Dong Dong and the Vietnamese shield's depreciation rate by 9.3%.

Vietnam's central bank also reduced the floating rate of the interbank collective foreign exchange market to the US dollar paction price from 3% to 1%.

The central bank explained that the adjustment would promote market liquidity and enhance Vietnam's international settlement capability, which would help to encourage exports, reduce trade deficits and increase foreign exchange reserves.

Due to the rapid growth of textile trade between Vietnam and Vietnam in recent years, and Vietnam textile is becoming one of China's main competitors in the international market, Wang Qianjin, chief analyst of China's first textile network, believes that the depreciation of the Vietnamese shield against the US dollar is bound to have an impact on China's textile exports, but its impact is limited.

Wang pointed out that "from the end of last year, a small number of low-grade orders came to Vietnam and other countries, but the impact on China's overall exports of textile and clothing was limited.

Last year, China's textile and garment exports exceeded 200 billion dollars, while Vietnam had only about 10000000000 dollars, and there was still a big gap. "

What is the advantage of "made in China"?

The advantages of China's garment manufacturing industry are obviously less and less obvious.

According to Wang Qianjin, due to the rising cost of land and labor in China, the cost advantages of neighboring countries such as Vietnam and India have been reflected, and some clothing orders have begun to shift to the newly emerging textile industrial areas.

However, at present, "threats" or "temporary threats" are not enough.

China's Taiwan Textile Development Association said that most of the neighboring countries and regions choose to make cheap T-shirts and jeans on clothing products. "These are far easier than producing woolen sweaters or down garments."

The larger the order, the less skill the worker needs and the smaller the amount of capital invested. "

In this way, we are rushing to produce simple styles of garments, resulting in a continuous decline in prices, leaving the profit of the technology and style of complex garments to our garment manufacturing industry.

Wang also pointed out that as of 2009, China's fiber processing capacity reached 37 million 800 thousand tons, accounting for half of the world, textile and garment exports accounted for 1/3 of the international market share, far exceeding other countries.

Especially under the baptism of financial crisis, the leading edge of China's textile industry has been further consolidated. In the short term, the substitution effect of other developing countries on China's export products is relatively limited.