How Does A Good Brand Display Its Core Values?

Every spring, we gather.

Who should be responsible for marketing in the era of industry?

As a garment manufacturing country with an annual output of about 40000000000 garments and production accounts for more than half of the world's total consumption,

However, this should become the idea of progressive development of the Expo, but it has not resonated with the industry. More exhibitors are seeking business objectives according to the traditional mode of thinking.

Walking through the exhibition hall, the French square was paved into the exhibition hall, and the street view of England was put into the exhibition area.

Compared with the overseas brands, many domestic brands in the form of packaging are too much underground work, and pile up a lot of things outside the clothing, lest they can not deduce the charm of the brand, making the men's clothing Museum seldom seen costumes, children's clothing exhibition animals are rarely seen in costume, leisure clothes and houses are not seen in hip-hop clothes, and women's wear exhibits are rarely seen in handbags.

How to pform low carbon behavior from interest drive into conscious responsibility and consciousness, and use science and technology to strive to create fashionable products that are beneficial to environmental improvement, and create new production aesthetics by using renewable resources and proper control of production, and China's clothing industry is also facing severe challenges.

How to manifest the material wealth of an enterprise

The Chinese clothing enterprises baptized by the financial storm can stand on the CHIC professional platform to show the vitality and brand vitality of the enterprise, which is full of charming charm itself.

But how to show it to the society is questionable.

With the development of economy, China's influence on the world is becoming more and more important. The influence of Chinese culture and Chinese aesthetics on the world is also strengthening.

The Chinese elements are widely used in international brands competing for the domestic market. In order to narrow the closeness of China's consumption, we often see that many Chinese companies that sell hundreds of millions of billions of dollars in sales are still imitating the two or three line brands abroad, showing no creativity or uniqueness.

While many Chinese excellent brands are investing in the domestic market, they do not want to use the Chinese characters that are rich in pictographs and sounds to show the brand's local identity.

When some domestic enterprises display their wealth capital with the super large booth, the most luxurious building, the most popular high-end electronic products and the rush to dress up the limelight, we can see that the global high-performance clothing brand STARTER, which sells 6 billion 800 million yuan annually and represents the classic and pure sports spirit, only takes about 9 square meters of booths.

The appearance of enterprise's material wealth is not necessarily the accumulation of money. Excessive packaging can only erase the memory of consumers' brand style characteristics.

The philosophy that guides social progress, promotes the aesthetic orientation of the development of the times, changes the ecological view of the dedication value of the industry, and reveals the cultural connotation of the brand spirit, is the capital that can conquer the market.

How to pform the spread of wealth to the spread of ideas and how to control the commanding heights of the market with the power of culture?

What is the moral sentiment of a brand?

From the "ten years" leap forward from "made in China" to "made in China", China's garment industry has gradually established a leading position in the global garment manufacturing industry along with the development of the national economy and the soaring status of the Chinese nation's international society, and gradually gained the right to speak in the international market.

But how to combine material creation with cultural creation and enhance the core competitiveness of the brand is still a long way to go for Chinese clothing enterprises to explore.

The topic of caring for the earth is huge, but creating a low carbon fashion is a great help to the brand.

Whether an enterprise can consciously create a Green Expo concept depends on the corporate social responsibility brand's moral sentiment through the promotion of green investment promotion.

The promotion of brand is still a rare cultural package. No matter it is followed by the imitation of foreign brands, there is no confusion in popularity. When we see that the exhibition hall is full of indiscriminate newspapers, handbags and leaflets, it has accumulated advertising garbage beside the entrance of the garbage bin. The rational franchisees are far away from the investment marketing of the luxury Castle high building, and the beautiful publicity materials piled up at the entrance of the booth are uncollected. The spectators at the T stage in the exhibition area are less than a day a day. We have to admit that in the face of the new consumption changes of rationalization and individuation, the Chinese clothing brands need to innovate completely. No matter what stars are rare.

How to seize the development trend of international fashion change, increase technological innovation and green manufacturing, and establish a new aesthetic concept of production, make low-carbon manufacturing low carbon marketing low carbon dressing into an industrial behavior, a fashion emotion, a way of life and a spirit of the times. Undoubtedly, it is an era responsibility for Chinese garment industry to continuously enhance the ability of innovation, change the mode of growth and speed up the pace of development.