Big Business, Guangzhou Shopping Malls Frequently Frustrated.

Under the pressure of competition, Guangzhou The existing high-end shopping malls are readjusted. brand Combination.

With a number of commercial and shopping malls such as Taigu Hui, Gao de Di Plaza, autumn and winter shopping malls and other businesses will soon open in the second half of this year, Guangzhou's original high-end business also set off a wave of accelerated adjustment.

However, both the old field and the newly opened new business place are expected to stand out by introducing the big international cards, while the big ones are picking on the strong influence of the brand influence, and they are Guangzhou. Retailer The game between them is getting stronger and stronger.

The industry pointed out that the brand portfolio adjustment mall will do every year, but this year's intensity is the biggest in the past few years, and Guangzhou shopping malls can directly challenge these international brands.

East Department Store stumbled and finally opened.

The East department store, which has been delayed for a long time, finally settled in the opposite direction of Wangfujing under the agriculture and forestry road at the end of April. The original will introduce more than 400 domestic and foreign fashion brands, positioning for Japan and South Korea department stores, opened to Japanese fashion department stores, the number of brands has been reduced to nearly 300, the main cosmetics and women wear goods.

Xie Shiping, managing director of Mei Dong department store, admitted that in addition to project progress and fire approval reasons, investment progress is the biggest factor affecting its opening time. "It is really very difficult for new venues to recruit large international brands. Now we can only do" Japanese style department stores "in the form of" similar shape ". Xie Shiping pointed out that Japanese style department stores abandoned luxury goods and large household appliances, positioning narrow and concentrated, but the combination of long span, this combination is the most difficult. For example, a general department store has only two layers of women's clothing and about 50~60 brands, while the East department store has three layers of women's clothing and 90 brands, of which 20% brands are the first to enter department stores.

The west city has not been opened for many years.

If it is fortunate that the United States east department store will eventually open up to bump into bumps and bumps, then the "Xicheng Hui Hui", located in the center of Guangzhou's old city, Huang Sha and Huang Qi, has not been able to break through the bottleneck of investment. The project was built by the Guangzhou subway, and the Guangzhou municipal government departments involved in the first batch of MTR projects in Hongkong.

According to sources, Huang and Huang seized the land for more than 11 years. Since 2006, Xicheng has announced the introduction of Le bin general store, the largest financial holding group in Southeast Asia, under the banner of the Indonesian group of Li Bao, which is to be opened in the second half of 2007. It has been repeatedly reported that Baisheng department store under the Malaysia Golden Lion Group will enter the main store.

4 years later, the housing of the project is still only built to 10 multi-storey, and there is no pre-sale, and the supporting large-scale business is delayed. Recently, Xicheng has confirmed that Le bin and Baisheng department stores have been formally evacuated and are facing investment difficulties.

ZARA or withdraw from Wan Ling Hui

In the same way, the "big sniper" also had the Wan Ling Hui. Before this, Wan Ling Hui announced that it would introduce the Spanish fast fashion giant ZARA. However, ZARA did not open its business at the scheduled time, and had already opened a new store in Tianhe City. According to the exclusivity agreement limited by the brand signed in the past, that is, no more shops are opened within 5 kilometers. Insiders say that ZARA is very likely to withdraw from Wan Ling Hui. However, this information has not been confirmed by Wan Ling Hui.

But with the new rising business circle and the Pearl River New Town Business District, which is planned to be a high-end high-end commercial gathering area, luxury brand shops such as Hemes, LV, Chanel, GUCCI, Dior and Prada are still absent.

The opening time of Huacheng Hui is not below.

Reporters learned that, at the beginning of this year, the Guangzhou municipal government has announced in a high profile that it will open the underground Plaza of the Pearl River New Town in May. Last year, the Lan Kwai Fong in Hongkong won the bidding and received the management and service rights of the underground mall. Recently, the news of the operation of the second districts was handed over to Gao De's land. This setback is really hard to remind people of its desire to invest in international brands again frustrated.

Sun Xiong, President of Guangdong chain operation association, said that due to the existing problems in the Pearl River new town's transportation network planning and road planning, the capacity and traffic dispersal force of the Pearl River new town were relatively poor, and the high-end consumer climate was not mature enough, which also hindered some big cards coming in.