Tianhong, Hai Ya And Other Shenzhen Department Stores Nationwide Expand &Nbsp; Chain Stores Exceed 4.

Shenzhen business group "horse race enclosure" national expansion

Based on the expansion of the total number of stores in Shenzhen and the total number of stores in the country, the business corps of the Shenzhen has continued to make new moves, and the business corps of the city has become the mainstream of other cities in the past 4.

Reporters recently interviewed some commercial enterprises in Shenzhen.

Beachfront Market

After Tianhong and Hai Ya, it is known as one of Shenzhen's department stores.

Shenzhen Department Plaza discount season

Year old department store said it would accelerate the opening of shops in the second and three tier cities.

Except two new ones.

It is understood that, unlike Tianhong shopping malls, Hai Ya Department stores and other enterprises from the urban areas gradually expand to the town street, the year old department store is opposed to it. First choose Humen, Liaobu and other towns closer to Dongguan.

It is understood that by the end of 2010, the company had managed 13 department stores and 11 in Shenzhen, 9 of which had more than 5 years of business history.

He plans to cover the department store network to the entire province of Guangdong by the end of 2012.

Create a new business model

In the second quarter of this year, the headquartered in Shenzhen has opened 5 stores in Fujian, Guangdong, Chongqing and Sichuan.

It is reported that many of these new stores are department stores, supermarkets and household appliances complex, which shows that people's happiness is changing from the main supermarket business to the multi format complex.

Following the introduction of advocating department stores, people started to set foot in the chain of household appliances recently, and recently set up a private brand "Miller electric" franchise store in Xi'an and Shenzhen.

In the future, "supermarket + department stores + household appliances + home" will be a business model created by everyone.

In the first half of this year, a total of 13 new stores were opened.

According to the expansion plan, there will be 20 more stores in the second half.

According to the actual opening process, it is expected to maintain the expansion of 28~30 new stores throughout the year.

Driving Shenzhen brand to the whole country

As a retail terminal, the department store industry in Shenzhen has been driving many Shenzhen manufacturing brands to the whole country in the process of chain store.

As one of the dominant industries in Shenzhen, clothing is moving hand in hand with chain stores to the national market.

In 2010, Shenzhen chain enterprises opened more than 3000 stores in the country, and the total number of stores in the country was over 4.

Many department stores have gradually become the mainstream businesses in other cities. For example, Tianhong has become a leading department store in Dongguan, Xiamen, Nanchang, Fuzhou and other places. Maomai department store has become a leading department store in Chengdu, Chongqing, Qinhuangdao, and Bo by means of self construction and acquisition.

Maui department store official said, in Maui department store Chongqing store, there are more than 150 brands from Shenzhen, including Lady house, Ma Tiannu and so on.

And Maui department stores in other cities, Shenzhen clothing brand is also one of the most important components.

At present, the brand of Shenzhen women's wear has spread to the main commercial channels of more than 100 large and medium-sized cities in China, and the market share in the first tier cities is more than 60%. Shenzhen chain store has played a huge role in promoting the brand.

At present, a large number of famous brands such as "Song Li Si", "Ma Tian Ni" and "Ma Fei Fei" have sprung up in Shenzhen. They are popular in many cities.