Sports Brand Adidas'S Four "Golden Movement Marketing Rule"

Robert Ashcroft

Rule 1: equal emphasis on product quality and creativity

Although most of the purchase decisions are focused on the ability of the product to satisfy the needs of customers at the price that customers are willing to spend, a business needs to comply with the legal responsibilities of the goods sold.

We should also consider the long-term image in the public mind.

Therefore, it is necessary to ensure that products comply with the legal standards and value for money.

Product creativity is becoming more and more important so as to make customers interested in business.

Adidas's sports products use high quality raw materials and materials, and make use of comfortable raw materials to meet all kinds of related sports.

Sports products have different designs and features to meet their respective market demands.

Raw materials and materials come from trusted suppliers.

Suppliers are selected and well-known in their respective fields.

Sports products undergo strict testing to ensure durability and comfort.

After the production was completed, Adidas's products were inspected before they were put on the market.

The company also has a customer response team and can consult at any time.

When the customer has doubts about some products, the reaction team will help.

The company's products are a factor in the success of the company and enhance the interests of the company.

Adidas's products make it stand out from the sports products market.

Rule 2: price flexibility

Market price is adopted when the environmental improvement makes the real output or investment change.

Various motivations can explain why international companies adopt new customer approaches.

An important reason is that the cost of home visits or telephone calls continues to rise.

Adidas has come to believe that a more effective way of selling is to establish and maintain long-term relationships with customers.

When long-term relationships are established and nurtured, there is no need to spend a lot of money in advertising to make customers familiar with products, and can use sales to stimulate potential customers' demand for products and services.

Global customers want low production costs, high quality design, and meet their needs.

The price of the company depends on the quality of the product.

The company ensures that the quality of products can be maintained in order to generate value equivalent to customers.

The price of a product is determined by the cost of making the product, the wages of the workers who produce the products, and the expenses in the manufacture of other products.

According to this price, the company guarantees that its products are of high quality and durability.

The price range varies according to the country in which Adidas is located. The company ensures that all cases are taken into account before setting the price of the product.

Rule 3: multi channel sales channels

The factors that decide to choose one or some distribution channels are subjective and objective.

These factors show how a company chooses.

For example, small companies may not have the resources or expertise to participate in foreign direct investment; the low guaranteed sales market likes low-cost channels, such as permits or exports.

The existing distribution mode will decide whether to develop single channel or multi-channel.

The policy of the host country is very important, because any special standard, import quota or tariff will increase the cost of consumers, and make foreign suppliers less favorable than domestic suppliers.

Products are sold in different locations. In addition to branches in different countries, Adidas also allows its products to be sold in different non competitive stores. Different non competitive stores help to ensure that the company can sell to different customers in different regions.

Different channels of distribution help to enhance the relationship between the company and its customers, and also establish the relationship with non competitors.

Another channel for distribution is the Internet. Adidas's website has a specialized online shopping function where buyers can trade without having to go to a physical store.

The company's website provides charts and written product descriptions, and payment for pactions is also done online.

It takes only a few days to ship by credit card.

Rule 4: promotion and innovation

Effective communication with customers is important for business success.

Advertising forms the central part of most exchange plans.

The information conveys through advertisements can be written in characters or symbols.

It can educate, persuade or simply announce products, create product images, use product information functions, and demonstrate product functions.

Advertising helps to enhance good image rather than create.

Powerful images play a positive role in experience, which is built by people with a product or company.

Trying to produce positive images, however, providing poor products or services can make customers angry.

Usually the mistake in advertising is pitional promise.

Creative advertising allows customers to buy products once they try, but can't force them to buy them again.

Therefore, if a product fails to deliver its promise in advertising, it will also cause resentment and negative emotions.

Adidas promotes various sports products in a variety of ways.

One way is the network, which provides different information about sports products, with detailed prices and effective description of models.

The Internet is a very useful medium because most people use it.

Another form of advertising is TV commercial advertising, so that the product can have a visual display.

Another form of advertising is sponsored by Adidas. Through sponsoring different sports and non sports events, the company can promote its products.

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Adidas named London Olympic Games Football

In July 25th, Adidas announced that the official football of the 2012 London Olympic Games was named Albert, which is a hobby of British traditional rhyming slang. It was taken by a person named Robert Ashcroft.

Adidas is the producer and Olympic official collaborator of the London Olympic Games football match.

Albert is a popular entry, and more than 10 variants have been proposed, including Alberthall, Albertball, The Albert and Alberthallball.

In short, more than 12000 names were suggested in 10 days.

Sports stars in many countries also participated in the voting.

Nick Klages, British sales director, said: "the London 2012 Olympic Games have become synonymous with the east end of London, so we attach great importance to the reaction of this strong idea to the name of the.

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"Albert has great appeal to the British public, and at the same time arouses the curiosity of the whole world.

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Paul Dayton, executive director of the London 2012 Olympic Games Organizing Committee, said: "it is wonderful that Adidas can attract people to participate in the naming of special football for special sports events, and this event will be held in the UK in 2012.

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