Children'S Shoes And Clothing Enterprises Rely On Intensive Development To Seize The Market.

Domestic children's clothing brand still presents a "small, scattered, chaotic" situation, which causes great waste to industrial resources.

At present, the level of sewing technology and equipment in our children's clothing industry has basically reached the leading position in the world. We still need to advocate the use of energy saving equipment, recycling resources utilization equipment, and information and automation professional equipment.

In particular, as the foundation of brand innovation, the deep integration of informatization and industrialization, and the soft science of technology and process need to be broken through.

Some enterprises in the industry have greatly increased labour productivity through process reengineering. For example, the calculation of working hours of Fujian financial Mao Group is accurate to seconds, and the accuracy of workstation connection is accurate, which improves the labor productivity of enterprises by 30%.

The integration of industrialization and informatization has become a common practice in the children's wear industry. All the leading enterprises have carried out the information pformation, more or less used the modules of supply chain management software such as ERP. Some enterprises are building specialized and information-based logistics storage systems, which greatly improves the brand's rapid response to the market.

Over the past few years, enterprises have paid more attention to the building of corporate culture. Many enterprises have formed their own style and personality and established a unique cultural orientation.

Culture is the source of brand core competitiveness, and is the root of brand personality and word of mouth.

Brand culture should not stay at the lower level of "telling stories and shouting slogans". "Brand culture" needs to be broken from the strategic level of brand development, making it a spiritual leader guiding brand development in the next 10 years or even longer.

From the present perspective, the brand of children's clothing is too obvious in the whole area, which hampers the emergence of national brands to a certain extent.

Therefore, brand positioning should strive for regionalization and internationalization.

Talent is the carrier of all industry goals and business objectives.

To a certain extent, children's clothing enterprises meet the bottleneck of talents in varying degrees.

The lack of professional talents in children's wear industry, the high cost of trial and error in children's wear enterprises, and the frequent flow of talents among children's wear enterprises make it difficult to perfect personnel training mechanism such as talent cultivation, talent use and talent motivation.

There is no specialized curriculum for children's wear in secondary and technical schools. The professional training of children's clothing in the whole society is not systematic.

In the future, the demand for children's wear and clothing is bigger and bigger, and the professional requirements are higher and higher.