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Dr. Frog &Nbsp; Four Network Convergence To Create One-Stop Shopping Paradise.

2011/8/8 15:31:00 34

Four Network Integration To Create Shopping Paradise

As a leading enterprise in China's children's consumption industry, Dr. frog takes advantage of the CBME baby pregnancy exhibition, the world's leading baby pregnancy industry product fair, and tries to show all the pregnant and baby products to the audience. Besides its own brand "doctor frog" and "Baby2" brand, its world-famous baby children's brands such as Curash, Milkbaby, Atopita, CHUCHU, THT, pill three, PIPBaby, SlimWalk, Shan Yang, RogerArmstrong, and Nepia will also be unveiled. The exhibits cover six major areas of pregnancy, baby eating, wearing, using, doing, music and wisdom.

experience

Determination and courage.


 



 

Although Dr. frog is positioned as a "baby quality life expert", it is committed to developing children's consumer goods market for 0~14 years old. However, this exhibition mainly focuses on the 0~3 year old baby market. This is to help young urban parents who are busy with work, lighten their children and have to run away from the troubles of the complex purchasing channels for baby products.


In order to demonstrate this advantage, this exhibition area will focus on all kinds of daily necessities, such as baby dishes, toys and other daily necessities, in addition to regular baby children's clothing.

process

Unexpected higher level needs.


In addition, the frog also introduced the "BABY-LAND" parent-child interactive playground to meet the needs of children's healthy growth. It greatly improved their thinking ability under the premise of children's physical and mental satisfaction, so that parents could enjoy their children's happy childhood together.


From the construction of traditional channels, the formation of cross channels such as life hall and main store, and then to the integration of "four nets", the integration of 5A upgrading system, the unique distribution platform mode formed by the brand + channel as the core, every step of the doctor frog reflects the courage and wisdom of the founder of the company.


What is worth mentioning is the new business model of "four networks convergence and 5A simultaneous development" proposed by the end of last year, that is, to achieve the interconnection of things, Internet and mobile Internet.

Through the display of entity stores, level a, experience A-level, entertainment grade A, interactive level a and member services A-level, provide 5A services for children's customers.


This idea has now become a reality in the 365 million main stores in Wujiaochang, Shanghai.

In the space of 4000 square meters, intelligent service is everywhere: entering the store, the message of "Dr. frog welcome you" will appear in the customer's mobile phone; meanwhile, the customer's name, age and other personal information and shopping records also appear in the doctor frog system. After shopping, every selected product will automatically display its price, material, size and other information; the system will also match other essential clothing according to the customer's body shape and skin color; in daily life, the members of the PhD frog will receive regular doctoral frog products through the PhD frog wireless terminal.

information

And promotional activities.


In the exhibition, Dr. frog also fully demonstrated its "four nets convergence" business model, and the development and management of members as a top priority.

According to the person in charge of the doctor frog, the company has strengthened the construction of the member network in the store.

On the integration of the increasingly mature e-commerce platform, Dr. frog and the head office of Communications Bank have launched the first truly Chinese children's IC joint card. The official listing of the joint card will help Dr. frog integrate all members' information and understand the needs, interests and hobbies of the members more deeply, thus becoming the core of the concept of the four network convergence, so that it can customize more personalized needs for 0-14 year old baby consumers.


At the exhibition, many exhibitors have already experienced the experience of being a member of the PhD. They can get the product menu specially designed by the PhD frog through their individual needs.

The interconnected mode of the Internet allows PhD to quickly and steadily communicate information to members in a long-term and stable manner, so that members can understand the high-end international fashion parenting concept and realize the intelligent shopping guide for PhD products at the first time.


In addition to the daily necessities for pregnant children, Dr. frog paid great attention to the development of anime derivatives. Following the introduction of Harry, Potter, tennis prince, Babu engineer and Thomas and his little friends, and other first-line international cartoon brands for children's animation, not long ago, Dr. frog worked with TakaraTomy, a leading toy company in Japan.

Dr. frog's "four nets convergence and 5A simultaneous" mode will undoubtedly increase the global influence of PhD in children's consumer goods industry, toy industry and entertainment industry, and create more product derivative advantages for the doctorate frog's Internet of things linked mode.

Dr frog's "four nets convergence" mode will continue to promote the retail channel of PhD, for consumers.

provide

One stop service.

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