Chemical Fiber: Good Products Need Promotion

After rapid growth in the past 10 years, China's chemical fiber industry has increased from 6 million 940 thousand tons in 2000 to 30 million 890 thousand tons in 2010, accounting for more than 70% of the total textile fiber processing in China. It has played a positive and important role in making up for the shortage of natural fiber resources such as cotton, solving the contradiction between grain and cotton competition, and meeting the export processing needs of textile garments.

From the past 10 years of development, despite China chemical fiber The technological progress of the industry is outstanding, the level of equipment and manufacturing is becoming increasingly sophisticated, the variety and specifications are becoming increasingly rich, the differential rate of products has been gradually improved, and the application fields of fiber and products have been expanding. However, objectively speaking, the development of China's chemical fiber industry is still mainly based on volume growth, and there is still a gap between the development of traditional chemical fiber production and the development of new chemical products in terms of product development and market promotion.

The author believes that there are four main reasons for this gap: first, the rapid growth of the domestic textile industry, and the demand for fiber volume in the textile industry is far greater than that in the quality control. The two is the profit seeking nature of capital. In the case that cost and scale can ensure investment returns, enterprises are obviously more willing to use funds to expand their scale. The three is that traditional developed countries have obvious advantages in new product development, and objectively become the target of domestic enterprises' imitation, resulting in insufficient domestic enterprises' R & D motivation.

Four, differentiated and high value-added products are mainly textiles. foreign trade The demand for processing is the main requirement, and the downstream users and foreign businessmen put forward the requirements for fiber quality and specifications. Under the condition of long-term passive R & D, enterprises lack of sense of direction and R & D capability.

　　 In the next 10 years, the pattern of the world's chemical fiber industry will continue to change, and the above factors will also undergo fundamental changes.

From volume growth to variety and quality improvement, transformation and upgrading, innovation and development have become the main theme of the development of the textile chemical fiber industry; the global production of chemical fiber will further shift to China, and the capacity of traditional developed countries and regions will shrink further, and the ability and motivation of new product development are obviously insufficient. China's economic growth is in transition, and the driving force of economic growth will shift more to domestic demand. With the improvement of domestic living standards, the middle class will gradually become the main body of consumption, and the demand for personalized and differentiated products will become larger and larger. With the continuous upgrading of chemical fiber production, the competition among domestic chemical fiber enterprises will further intensify, and the competition will turn to product differentiation and added value when the scale and cost are not able to win. Development of China's textile and chemical fiber industry Of course, the improvement of the equipment and technology level of domestic textile and chemical fiber manufacturing industry objectively creates favorable conditions for the research and development of new products of chemical fiber enterprises.

And tradition Chemical fiber manufacturing Compared with other regions, the gap between domestic and chemical fiber industry in the development of new products is not only manifested in their own R & D capability and level, but also in the importance and ability of brand building and new product marketing.

During the "11th Five-Year" period, the previous gap narrowed, and the latter gap did not change significantly. There is a close connection between the two gaps. Industries and enterprises tend to attach importance to the gap between R & D capability and level. Instead, they neglect the gap between brand building and new product marketing. However, after the latter gap is not resolved, the former gap is hard to fundamentally break through. Therefore, it is urgent for the industry to explore the development of new chemical fiber products during the "12th Five-Year" period from the perspective of brand building, especially the application and promotion of new products.