Brand Becoming An Important Factor In Men's Underwear Consumption

With the change of consumption concept, Man The consumption of underwear has begun to move from randomness to branding. More consumers will change their habit of buying low price underwear in supermarkets, but enter professional men's underwear stores to consume underwear products. In addition, men's underwear industry has no peak season, and the market space is larger.

The consumption of men's underwear has begun to move from randomness to branding.

Men's underwear consumption survey is only 8%, very satisfied.

According to the survey, only 40% of male consumers are satisfied with underwear now. Only 8.4% of them are very satisfied. 49% of the consumers have a general attitude towards buying men's underwear. fashion Underwear brand appeared. Among the factors that are not satisfied with men's underwear, the limited choice of styles is the main factor of dissatisfaction. Secondly, the price of foreign brands is high, and the third place is that the color of products is not up to the fashion.

Who will buy men's underwear?

According to a survey, the proportion of underwear bought by women at age 26-29 is 30.4%, mainly by lovers or spouses. The age of 30-45 is the peak period of men's business, and the proportion of underwear purchased by women has increased to 60.26%. In all stages of men, the trend of underwear purchasing by women is obvious in the two stages of male consumers. Therefore, how to guide the male friends to purchase the first time? Underwear It is also a necessary service skill for men's underwear shop.

Do men often buy underwear?

In the frequency of men's underwear purchase, the frequency of consumers buying underwear is mainly concentrated in three week / month, once a month, a week / time. With the convenience of the Internet, Chinese men pay more and more attention to underwear consumption, and the speed of underwear replacement is rising rapidly, and they have begun to wear different underwear on different occasions. Among them, the fashionable style, the material quality and the reasonable price are the main factors for consumers to choose men's underwear.

At present, the prices of men's underwear and skin care products are quite different in China. Most domestic manufacturers are low in price but poor in quality, while the eighty or ninety lowest price of foreign products is hundreds of thousands. The potential of men's fashion underwear market will be infinitely enlarged and huge market opportunities will be created on the basis of the huge group of men. Therefore, businesses should innovate independently and create our own fashion brands for men. market The opportunity to seek further development.