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The Trend Of Marketing Differentiation Is Obvious.

2011/11/3 8:41:00 9

Recently, the tradition of China's Textile City

Marketing Management

Trend differentiation is obvious, part of the shop after the factory type cloth companies and scale.

Management

Due to the upgrading of product pformation and upgrading, the number of spot listings in autumn and winter continues to increase, and the sales volume of fabrics sold in the autumn and winter is still smooth.

However, the running volume of the public fabric is still insufficient. Some of the small and medium-sized business owners have been prevarication because of the tight credit chain. Due to the weak international market, the number of small businesses is still decreasing. The profit margins of the public fabrics are still compressed. Due to the lack of demand, the volume of local fabrics will continue to shrink.

The number of silk fabrics with polyester filament as the main raw material has dropped locally, and the local market has been shrinking locally.

Steady fall

Each other, the overall market volume shows a trend of concussion and contraction.

Recently, due to the weak demand of the international market in Europe and America debt crisis and the shortage of external products, the delivery of goods before Christmas has been significantly reduced. The grey fabric of polyester textile filament made of polyester filament has begun to have an unequal amount of backlog.

Due to the partial increase of polyester grey cloth, the promotion inside and outside the traditional market has increased locally.

Recently, the traditional clothing market of the textile city has been shrinking and the backlog of fabric and finished fabrics has been increased with the polyester filament as the main raw material. With the fall in polyester and silk prices in Jiangsu and Zhejiang provinces, the selling price of finished fabrics has been cut off according to the spot backlog.

Promotion

。

In the near future, there are many backlog of grey fabrics that are mainly made of polyester filament, which are mainly made of polyester filament fabrics and home textile fabrics. The backlog of grey fabrics has increased in small textile factories and small and medium-sized business shops, and the volume of gray cloth overloading in the whole market has increased.

In recent years, the number of Dacron apparel fabrics has been reduced locally, and the wait-and-see mood of weaving factories has been increasing. The production or downtime rate of weaving factories in Jiangsu and Zhejiang provinces has been constantly increasing.

However, the traditional market has some upgrading and upgrading of fabric products, such as pre shop, post factory and scale business, and the fabric research and development is increasing. The backlog of grey fabric and finished fabric is limited. Most of the finished fabrics and home textile fabrics with polyester filament as the main raw material continue to sell well, compared with the same period last year, the prices of fabrics and finished fabrics are basically stable.

Decline

Relatively limited.

The traditional market, some pre shop and post style cloth shops and large scale business shops, with polyester filament as the main raw material, made many kinds of household decoration fabrics. The market is still expanding, and the varieties of the creative color and pattern fabrics are also increasing. The quantity of the curtain fabrics and window screens are large and small.

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The sales of many kinds of coated fabrics, polyester coated fabrics and coated fabrics, synthetic leather and synthetic leather fabrics are still smooth.

Coated PVC, PU, PA fabric and oil surface calendering fabric bottom cloth to polyester 68D light FDY 150D - Matte FDY fine varieties and bright FDY, DTY fine varieties of local pactions relatively smooth.

Part of the thin coated fabric has been heavily ordered by bags and processing enterprises and wholesalers in the two tier market for a long time, and the demand for rubber coated jackets and bags and fabrics has increased.

In the near future, the overall market trend of the popular clothing and home textiles with polyester filament as the main raw material shows a trend of concussion and retraction.

The sales of fabric and premium fabrics are still popular. Because of the low price, many operators have tight supply, and some of them are in a state of shortage, and the volume is higher than before.

Polyester filament filament clothing and bags and accessories excipient more, a lot of gray cloth backlog, printing and dyeing processing shipments are relatively gentle.

In the traditional market, the overall turnover of polyester filament fabrics and bags and accessories has been steadily declining. With the fall in polyester prices, the price of polyester products finished steadily, and the overall market trend is stable and downward.

Recently, all kinds of knitted fabrics with polyester filament as the main raw material in the traditional textile market of the textile city have not been sold as a whole. Knitted printed single face fleece, knitted printed double-sided flannelette, warp knitted dyeing and shearing plush, warp knitted brushes, plush, creative colors, and flower fabrics have been running smoothly for some days, but the popular color and pattern fabrics are not enough for the rejected credit paction.

The sales trend of knitted fabrics with polyester filament as the main raw material is more obvious. Some pre shop and factory style fabrics companies and large scale business shops have the advantage of marketing, but small and medium-sized operators refuse to bulk credit on delivery because of tight funds chain.