BABEI Textile: Fabric High-End &Nbsp; Create Home Textile "Silk Road"

2011 is a very difficult year for the textile industry. Zhejiang's BABEI textile has achieved sales of 220 million yuan, an increase of 28.7%.

The famous three largest domestic bed products -- Luo Lai, Fu Anna and Meng Jie, put out "olive branch" to BABEI.

This year, BABEI textile has won numerous awards: China's home textile brand influence Media Award "best boutique fabric Award", COACH global supply chain best customer service award, Chinese textile and garment enterprises competitiveness top 500......

What is the reason why BABEI is going upside down in the difficult situation? How will BABEI be able to raise its high-end road in the new year?

Hold high and not impetuous.

BABEI is a high-end fabric supplier of home textiles in China. Its silk fabrics developed and produced are well known in the industry.

Wang Weiyang, President of BABEI Textile Co., Ltd., told reporters that many home textile brands regard BABEI as high-end fabric leader and boutique fabric supplier.

As a matter of fact, "BABEI textile is a part of China's home textile industry. It is only a little effort for high-end home textile fabrics, and it is dedicated to the quality and comfort of home textile products that consumers can use."

Wang Weiyang said.

BABEI has the most advanced weaving equipment in the world: French history Bill electronic jacquard machine, German Dore, Swiss Sulju Rufi and Italy sumet rapier loom.

The electronic jacquard network management system JCAD developed by the company and Zhejiang University is suitable for the signal acquisition of electronic jacquard machine, and can directly pmit the flower pattern designed and developed by the technology center to any loom.

Wang Weiyang told reporters: "the rapid development of BABEI textile is largely due to the recognition of high-end fabrics and the application of high technology in home textile industry.

Since the foundation of the company, the product quality has been regarded as the lifeline. Whether it is grey fabric purchase, processing and screening, or fabric production technology, technology, quality indicators and the acceptance and pportation of products, the company has always adhered to the principle of "quality above everything else". The company has excellent quality home textile manufacturers with excellent quality, distinctive style and reasonable price.

"With the demand for high quality home life, the demand for high-end home textiles will increase significantly.

But we can't be complacent with glory. The journey of high-end fabrics of Chinese home textiles has just begun. "

Wang Weiyang said, "impetuous, sometimes very harmful, especially for enterprises, if you are not rational, not enough patience, can not bear loneliness, it is very easy to problem, see the results will be easy to float."

Our company has a scientific and rational decision-making mechanism, and it can avoid the risks brought by "one word and speech". Naturally, it will not be so impetuous and impulsive.

Innovation of "Silk Road" to expand the market

In various important occasions, Wang Weiyang always stressed: "we only do high-end in home textiles upstream, conscientiously do good fabrics, good service and property rights protection."

This does not mean that BABEI does not have the ability or strength to extend to the terminal.

Wang Weiyang explored a way to avoid competition with customers and create new home.

In 2012, BABEI textile will consolidate the traditional silk using power, the British market, and establish the cooperative relationship with the most famous brands in the UK such as Romo and Designers Guild. At the same time, it will consolidate the business cooperation between the traditional customers of Italy and Germany, and sign an agency agreement with the US agents, and the US market order can be expected in 2012.

Wang Weiyang said that BABEI has not only established a solid cooperative relationship with COACH, but also indirectly served famous brands such as Aigner, Armani and Bally, and has entered into cooperation with a well-known company in Italy to create conditions for developing the world's most famous brands, such as GUCCI, LV and FENDI handbags.

In order to realize the vision of BABEI textile, to become China's outstanding high-end fabric brand and soft binding leading brand, BABEI textile has set up BF company.

At present, the company has established a strategic cooperative relationship with the Greentown group, which will provide services for the numerous projects of the Greentown group, such as providing integrated window decoration services for Hangzhou blue Qianjiang and Beijing Cheng Yuan, and providing sample room decoration for Hangzhou Creek rose garden, Hainan Clear Water Bay, Shenyang Quan Yun village and Qiandao Lake degree village.

"BABEI textile pioneered the international home decoration brand matching mode, will inevitably cause curtain curtain cloth industry overall change, will also create a new mode of cooperation in soft clothing industry."

Wang Weiyang expected this.

At present, although the soaring price of silk has affected the production and operation of many enterprises, BABEI textile has been able to defuse risks by means of equipment, technology and culture.

At the same time, the recovery of the world's silk market will also make China's silk home textile industry enter a new round of gold development.