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Fujian Longfeng Expansion Business Outlets Stabilize Market Resources

2012/3/29 11:44:00 17

"The goal of the enterprise in 2012 is to develop the North China market and expand our business outlets. Our current market is mainly concentrated in the south of Shengze."

Wu Xiujian, deputy general manager of Fujian Longfeng Textile Technology Industrial Co., Ltd., is very clear about the enterprise's development plan this year.

To open up the northern market and understand the market demand through exhibition platform, this is Wu Xiujian's Intertextile for this year.

Fabric

The expectation of the exhibition.

In his clear goal, the company hopes to receive 800 ~1000 customers in the short span of a few days.

At last year's fabric exhibition, the company met a number of northern customers and established further contacts with customers through follow-up services. Now, some of them have already started placing orders.

This allows enterprises to taste the "sweetness" of customers through exhibitions.

For 75% of the businesses in Longfeng, it is particularly important to expand the market with the aid of exhibitions.

As Wu Xiufeng has said, if we rely solely on the salesmen of the business outlets to expand the market, the business scope of the company may only be confined to the peripheral market of the outlets. For some of the far more emerging markets, enterprises will inevitably feel helpless.

Stable customer resource feedback is not only stable for enterprises.

Order

。

For Longfeng, which produces cold resistant clothing and casual wear fabrics, cooperation with Bosideng, Anta, del Hui, 361 degrees and other brands is a guarantee for firm development.

Wu Xiujian said that enterprises and these customers have fixed order indicators every year. Besides, cooperation with downstream garment enterprises is also an important channel for enterprises to absorb cutting-edge information.

He further talked about: "for example, enterprises and 361 degrees finally reached the order, of which 60% are Longfeng independent research and development fabric, and the other 40% is with its designer communication for tailored.

361 degrees from

The Republic of Korea

Invited designers, they have resources and information, and this cooperation is mutually beneficial for both parties. "

The so-called fist product should keep pace with the times.

Wu Xiufeng introduced the cotton imitation products developed by Hengli Chemical Fiber Company and upstream company, and the market inquiry is very high at present.

Wu Xiufeng said: "people are more willing to get close to natural fabrics, because chemical fiber products are easy to handle, and cotton imitation products combined with functional finishing are easier to be accepted by consumers."