Foreign Trade Shoe And Garment Enterprises Need To Take Hard Work To Fight For The Network.

The business account cycle is extended, the order quantity decreases, and the processing profit becomes thinner. The increase of risks makes the small and medium sized foundry enterprises accepting foreign trade orders difficult for a long time. On the contrary, the clothing in the domestic e-commerce. footwear industry And other brands in Taobao and other rapid popularity, so that foreign trade shoes and apparel enterprises to see the Internet can also bring the dawn of orders.

Single order quantity exceeds foreign trade list.

"If you can get closer to a more mature brand like fan and UNIQLO, of course, it will be the success of the" Amoy order ". Wu, manager of Jinjiang foundry enterprise, said that the number of single orders of many online shoe brands can reach tens of thousands or even more than one hundred thousand pairs. At the same time, compared with foreign buyers' demands for personalized and diversified styles, there are only four or five kinds of shoes in the online brand orders, and there are only ten kinds of shoes. There are only three or four kinds of fabrics.

The reduction of business account risk is also one of the factors that OEM companies actively seek for online brand cooperation. "The rate of return is faster than that of foreign trade orders. The online brand account is generally only 60 days, which is the same as most accounts receivable for foreign trade orders, which is lower than the 90 day return period of some European and American buyers, which greatly reduces the risk of trade."

"Of course, it can't be expected that there will be tens of thousands of orders for Internet operators, such as most of Taobao's network. clothing Brand sales are only millions of dollars, tens of millions of dollars, so more orders are only small pieces of thousands or hundreds of pieces each time. According to the analysis of the industry, most OEM enterprises do not dare to add production lines hastily. In order to satisfy the environment of continuing production and not large-scale expansion, small OEM enterprises are suitable to take over such scattered orders. The appreciation of RMB makes the profit margin of OEM orders thinner, while the orders of network operators are small, but they can still maintain a profit of 20% to 30%.

There are three "hard Kung Fu" orders.

The additional order of network operators is one of the characteristics of the brand purchase of the Internet dealers. "At any time, additional orders will also be encountered when OEM enterprises receive foreign trade orders. The substitution of Internet orders by foreign trade enterprises can adapt to this feature." A famous children's clothing in our city brand Mr. Liu, director of design department, said that Internet dealers would estimate the sales volume of products, and the data predicted were generally more accurate. Then, the Internet dealer will give the OEM company an order of 70% to 80% of the sales volume, and sell it well and then add it. If it sells badly, it will not be added. "When we subcontract to H&M and ZARA, we often encounter additional orders. These additional orders tend to be small in quantity, more in style and short in delivery time." Enterprises have a relatively mature order system for production, including procurement of raw materials, version design, rapid production and other links. "Having a fast supply chain is a basic condition for the order of OEM operators."

Ensuring the quality of products is the key to the success of foreign trade subcontracting enterprises. "Unless the international brand of the first generation of business, otherwise the quality of foreign trade footwear enterprises, is not necessarily better than domestic brand processing enterprises." Masa Marceau relevant responsible person has said so. "Internet commerce brand relies on word of mouth marketing, so their demand for product quality is more stringent than that of foreign buyers." An introduction was made to Mr. Fan, a business owner who was a foundry for Nike.

In addition, the change of logistics links caused by the order of the Internet business also requires the OEM enterprises to adapt. Foreign trade cargo logistics is mainly land spanportation and shipping. market 。 According to the analysis of the industry, some Internet traders have requested that the goods should be spanported to the north and other places in depth. Some Internet traders ask the OEM to directly divert the freight to each province's network agent. In the face of different situations, OEM enterprises should consider their own logistics and consider accepting the cost brought by this order.