British Style Brand Returns To Market Again

Once upon a time, the word "British style" was synonymous with luxury.

The names associated with it have aroused great echoes all over the world: Rolls-Royce (Rolls-Royce), Bentley (Bentley), Saville Savile (Savile Row), and Ford Nan Mason department store (

"British style" is again popular.

There are many small innovative companies in Britain: two examples: Lulu Guinness.

Now, however, the "British customs" seem to be popular again.

Sales of many British companies have continued to rise.

Rolls-Royce's sales increased by 41 percentage points between January 2011 and September. Now it is preparing to expand its manufacturing plant to Wood, UK, in Sussex, and is ready to March South America.

"We believe that this is the right time."

"We find that emerging economies like China, Russia and Brazil are more obsessed with British brands," said Richard Carter, global communications director at Rolls-Royce.

Similar situation also occurred in the British brand Mulberry, the company increased its factory production capacity in Somerset County by 30%, and plans to open another factory.

Brand director Georgia Fendle concluded: "historically, the popularity of British brands has always been ups and downs.

And now is the moment of "British style".

When the British use their wit, humor and credibility to promote their brand, they move the heartstrings of customers around the world.

But what really works is the cognition that exists in the customer's subconscious. They think that the British brand represents graceful inheritance, unusual taste and fashionable rules handed down from generation to generation.

The British Fashion Association (BFC) has done a good job in helping young and talented designers.

Designers such as Christopher Kane, Erdem, Mary Katrantzou and Roksanda Ilincic have proved to be hot in fashion week in Britain, attracting influential figures in the American fashion world and their large banknotes.

These young designers have an unusual British temperament and creativity, but the difference is that they now understand the operation of the business.

They can deliver their work in time and have good quality control. "

Barber, an old British clothing brand (Barbour), is now very popular with Himdmarch, Alice Temperley and Japanese designer Tokihito Yoshida.

British style is very exciting -- on TV, the English drama series.

Unique small brands are popular.

Besides, those brands that have a long history but are not attractive are, for example,

These changes stem from the simplification of brands sold on major commercial streets around the world.

Those customers who do not find discount goods on commercial streets all over the world are seeking the "soul" of the brand.

If you want to have this hard to achieve "soul", brand needs to have real value, proper place of origin, roots and brand story.

When the British did well in these areas, their brands were successful.

Foreigners prefer British branding.

Interestingly, sometimes foreigners can see the benefits of British brands.

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The key question is how many of these new small brands can be pformed into global famous brands.

The British seem to be better at running smaller, more distinctive and handicraft based brands.

Although some brands do have great international influence, they are only a few.

Nowadays, the change of customer tastes in the international market seems to have contributed to the development of British brands.

If we can combine the cultural heritage with the high quality in the brand, this year will be a year for those British companies to thrive.