Aggregated 10 International Brands To Feel The Joy Of Walking In The "Fashion Experience Museum".

In April 26th, Jin Chang's international brand PAT gathered in stores to visit Xiamen Zhonghua city and California square. The 10 "diversified" international brand integrated PAT sales platform, allowing consumers to visit a store, can enjoy the right to stand in front of 10 international brands. This consumption concept of "fashion convergence" saves consumers' time to compare and select different brand stores, and brings together elements of international fashion to enable consumers to feel the joy of "fashion experience Museum" while shopping.

　　 Diversified fashion gathering

PAT is an international fast fashion and multi brand integration space for fashion crowd. It brings together the elegance of Paris, the new English classics, the avant-garde Milan's creativity and the lifestyle of New York. It subverts the oneness of the inherent terminal mode and customize the diversified life concept for consumers. Cai Ming, general manager of Jin Chang International Co., Ltd. told reporters that the PAT fashion brands include overseas acquisitions, licensing and agency brands, as well as well-known foreign designers, independent research and development of the characteristics of the brand.

　 Global synchronized fashion for people

"Many fashionable brands and new products are popular abroad, and our consumers will follow suit. We now want to create a brand new product that combines designers, global synchronization and even exclusive launch, and we must go to the popular front line." Cai Ming told reporters that PAT is walking on the "Pro citizen fashion", whether it is strict and restrained business executives, or the pursuit of fashionable white-collar workers, or fresh and alternative young artists, can find their own characteristics in the major brands of PAT.

　　 Every decoration is a commodity.

PAT's multi brand ensures that it is closely linked with the prevailing trend of fashion, and highlights the selling points of many personas. And integrate the daily work, life, leisure, sports occasions, accessories style, integration to show the international trend. "The fashion of PAT is not the aristocratic fashion, but the people oriented fashion that highlights individuality. The price of the consumer is between hundreds of thousands and thousands of thousands, and each group can display its individuality in line with international needs according to their needs." Cai Ming told reporters, "any articles, shoes, bags, photo frames, ornaments and so on displayed in PAT shop are all decorations, and they are all goods. If you like them, you can take them home.

　 Focus on creating public welfare environmental protection

Ecology and environmental protection are the eternal themes of fashion. PAT put the concept of ecology into practice, which is visually embodied in the natural grey tone of the brand image, the application of natural leather products, the log effect in shop props, and so on, so that customers can feel the comfort of products at a glance. Besides, charity is also a project that PAT focuses on. "PAT charity charity activities officially launched in May 1st, aimed at building a communication bridge between enterprises and society, between employees and consumers." Cai Ming's love LOGO, pointing to "two hearts with a circle," told reporters that next PAT will organize various kinds of love activities to make fashion and public welfare work together.